Kumiko Mae Yasuda Email & Phone Number

Singapore, Singapore

Singapore, Singapore

Singapore, Singapore

ACHIEVEMENTS- Managed monthly and seasonal media campaigns, from creative strategy to media buying - Managed offline marketing efforts, including in-store visual merchandising and direct mailCLIENTS- RETAIL: OSIM- AUTOMOTIVE: Ferrari APAC- F&B: Dunkin’ Donuts Singapore- FINANCE: UOB- ELECTRONICS: Samsung

Singapore

ACHIEVEMENTS- Conducted multiple brand and agency trainings across Southeast Asia, in partnership with Facebook MobileWorks LIVE! Program. - Launched social media campaigns that resulted to record-breaking sales and selling out the Ford Mustang for Singapore market within 2 months (despite ongoing Covid-19 pandemic).KEY ROLES- ACCOUNT MANAGEMENT: Oversee stability of revenues and manage client profitability. Guide the development, writing, and presentation of project… Show more ACHIEVEMENTS- Conducted multiple brand and agency trainings across Southeast Asia, in partnership with Facebook MobileWorks LIVE! Program. - Launched social media campaigns that resulted to record-breaking sales and selling out the Ford Mustang for Singapore market within 2 months (despite ongoing Covid-19 pandemic).KEY ROLES- ACCOUNT MANAGEMENT: Oversee stability of revenues and manage client profitability. Guide the development, writing, and presentation of project proposals, scope of work, schedules, and staffing plans to meet client's needs.- BUSINESS DEVELOPMENT: Work with creatives in conceptualisation of ideas and with business development team in pitching for potential new accounts to further grow account portfolio.- TEAM MANAGEMENT: Coach and oversee junior team members to ensure individual roles are met. As a team manager, responsibilities include mentoring and resource development that aims to create a more collaborative, efficient, and reliable project team.- PROJECT MANAGEMENT: Leverage on services that are mutually beneficial for the client and the agency. Ensure clear communication to the client regarding roles and responsibilities, scope, budget, schedules, project status, and action items.- CLIENT SERVICING: Build and maintain effective client relationships, ensuring client's needs are listened to and understood. Serve as a trusted advisor to drive effective campaigns and business solutions.CLIENTS- TECHNOLOGY (B2B): Facebook Asia-Pacific, Spotify Southeast Asia, Renesas Electronics- AUTOMOTIVE: Vantage Automotive (Peugeot Singapore, Ford Singapore, BYD Singapore, Quick Lane Singapore), Hertz Singapore- FMCG: Kimberly Clark Malaysia (Huggies, Kotex); L’Oreal Taiwan, Watson’s- FINANCE: Maybank, OCBC- REAL ESTATE: Far East Organization- TRANSPORTATION: EZ-Link- HOSPITALITY: Shangri-La Group Show less

Singapore

Makati, National Capital Region, Philippines

ACHIEVEMENTS- Launched over 30 mobile games and apps, including licensed TV-show games, celebrity branded games, and in-house trademark games and mobile platforms.- Managed over 12 offline events including trade events & press conferences.KEY ROLES- OPERATIONS MANAGEMENT: Conduct business operation audits and recommend operations and work enhancements to facilitate process improvements across teams.- ACCOUNT MANAGEMENT: Oversee general account health, ensuring growth and… Show more ACHIEVEMENTS- Launched over 30 mobile games and apps, including licensed TV-show games, celebrity branded games, and in-house trademark games and mobile platforms.- Managed over 12 offline events including trade events & press conferences.KEY ROLES- OPERATIONS MANAGEMENT: Conduct business operation audits and recommend operations and work enhancements to facilitate process improvements across teams.- ACCOUNT MANAGEMENT: Oversee general account health, ensuring growth and stability across revenue channels through sustained marketing activities in partnership with celebrity stakeholders and brand-owned media.- PROJECT MANAGEMENT: Manage creatives and content team in engaging marketing and business development groups for key partnerships, campaign proposals, and UI/UX improvements.- TEAM MANAGEMENT: Conduct performance reviews including recommendations for hiring, promotion, training, and other administrative decisions.CLIENTSBROADCAST NETWORKS/SHOWS: ABS-CBN (Ang Probinsyano, La Luna Sangre, Bagani), TAPE (AlDub, Kalyeserye); Voltes V; TELCO: Globe Telecom; NON-PROFIT ORGANIZATION: Dream Machine; CELEBRITIES: Anne Curtis-Smith, Kim Atienza, Isabelle Daza, Erwan HeussaffXeleb, a subsidiary of Xurpas Inc., is a tech company creating celebrity-branded mobile games and content. Xurpas Inc. is the Philippines' largest consumer tech company, offering a diverse portfolio including mobile games, enterprise solutions, HR technology, and e-commerce platforms. Show less

Makati, National Capital Region, Philippines

Key Roles1. Manage Content and Creatives team in planning, implementing, and monitoring Social Media Marketing Campaigns across platforms.2. Recommend and execute Social Media Optimization (SMO) to strengthen online brand identity for the Company, Celebrity accounts, and various mobile games. Develop a strong social media calendar and supervise Community Managers in addressing concerns across platforms.3. Conduct social media listening, engagement, and brand awareness reports for… Show more Key Roles1. Manage Content and Creatives team in planning, implementing, and monitoring Social Media Marketing Campaigns across platforms.2. Recommend and execute Social Media Optimization (SMO) to strengthen online brand identity for the Company, Celebrity accounts, and various mobile games. Develop a strong social media calendar and supervise Community Managers in addressing concerns across platforms.3. Conduct social media listening, engagement, and brand awareness reports for internal and external team reviews.4. Manage paid campaigns on social media and other ad networks.5. Report directly to the CEO and CMO.Account Managementa. Establish a healthy working relationship with Celebrity-partners to facilitate a collaborative Social Media Strategy for various Integrated Marketing Campaigns (IMC).b. Supervise production, shoot, and editing of Online Video campaigns.Public Relationsa. Assist in managing Media Launch activities.b. Work with PR team in implementing IMCs for the Company launch, product releases, partnership announcements, sponsored events, and other industry-events.c. Recommend, secure, and manage Social Media Influencer-partnerships to fortify digital and offline campaigns. Show less

Makati, National Capital Region, Philippines

ACHIEVEMENTS- Recognized by Quill Awards 2015 for #SportsKoAyosDito and #StyleKoAyosDito social media campaigns that promoted ad conversions leveraging on key online influencers for the fashion segment, and top celebrities for the sports vertical.- Initiated email marketing automation and worked with product team to launch the buyer and seller modules aimed at increasing marketplace engagements per customer type.KEY ROLES- SOCIAL MEDIA MARKETING: Lead social media team in… Show more ACHIEVEMENTS- Recognized by Quill Awards 2015 for #SportsKoAyosDito and #StyleKoAyosDito social media campaigns that promoted ad conversions leveraging on key online influencers for the fashion segment, and top celebrities for the sports vertical.- Initiated email marketing automation and worked with product team to launch the buyer and seller modules aimed at increasing marketplace engagements per customer type.KEY ROLES- SOCIAL MEDIA MARKETING: Lead social media team in running lead generation, brand awareness, and conversion campaigns.- AGENCY MANAGEMENT: Work with agency in implementing integrated campaigns across online and offline channels.- EMAIL MARKETING: Manage and optimize email marketing channels to increase conversion and develop brand loyalty among existing customer database.701 Search Inc. is a subsidiary of 701 Search Pte Ltd, which was established in Sept 2006 as a joint venture between Southeast Asia's leading media organisation Singapore Press Holdings (SPH) and Norwegian media group Schibsted ASAPte Ltd. It is a media company focused on the development and operations of online classified ads for consumers and advertisers in Malaysia, Vietnam, Indonesia, and the Philippines. Show less

Ba, Journalism

Ba, Sociology