Nikki Yap Email & Phone Number

Metro Manila, Philippines

• Develop and execute core SEO strategies including the creation of a roadmap to reach agreed client goals and KPIs• Own and maintain relationships with primary client points of contact• Oversee the SEO technical implementation to ensure completion of deliverables, identify potential risks and issues in the process and resolve them together with client/their web vendors.• Be the go-to for SEO questions from stakeholders, contributing to new and existing client pitches• Banyan Group, Mastercard, HPL, etc.

• Managed a team of 8 SEO consultants, creating their annual goals & proactively managing their Professional Development Plans• Worked with the team to monitor impact of SEO work, ensuring that key insights are fed back to Research & Development Team or to the Global Head of SEO• Maintained a high client retention rate across the team as well as a high level of staff retention• Utilized advanced SEO tools and analytics platforms to gather and analyze data, extracting meaningful insights to inform decision-making processes• Casio, Weekenda, Tommy Hilfiger, etc.

• Managed client CMS with SEO strategies such as keyword research, competitor analysis, schema markup, metadata creation, and page load speed optimization and monitor its performance• Conducted audits and reports on clients’ websites to see where improvements can be made for better keyword rankings in SERP• Handled Google Ads campaigns and optimise its performance for maximum conversions at the lowest cost• SEMrush, Google Analytics, and Google Ads Certified• AU SMEs in medical and law industries + homegrown eCommerce brands

Bachelor'S Degree

Columbia Publishing Course, Publishing

Intensive course on all aspects of book, magazine, and digital media publishing

Summer Term, Australian Drama, High Distinction