Nikki Yap Email & Phone Number

Metro Manila, Philippines

• Develop and execute core SEO strategies including the creation of a roadmap to reach agreed client goals and KPIs
• Own and maintain relationships with primary client points of contact
• Oversee the SEO technical implementation to ensure completion of deliverables, identify potential risks and issues in the process and resolve them together with client/their web vendors.
• Be the go-to for SEO questions from stakeholders, contributing to new and existing client pitches
• Banyan Group, Mastercard, HPL, etc.

• Managed a team of 8 SEO consultants, creating their annual goals & proactively managing their Professional Development Plans
• Worked with the team to monitor impact of SEO work, ensuring that key insights are fed back to Research & Development Team or to the Global Head of SEO
• Maintained a high client retention rate across the team as well as a high level of staff retention
• Utilized advanced SEO tools and analytics platforms to gather and analyze data, extracting meaningful insights to inform decision-making processes
• Casio, Weekenda, Tommy Hilfiger, etc.

• Managed client CMS with SEO strategies such as keyword research, competitor analysis, schema markup, metadata creation, and page load speed optimization and monitor its performance
• Conducted audits and reports on clients’ websites to see where improvements can be made for better keyword rankings in SERP
• Handled Google Ads campaigns and optimise its performance for maximum conversions at the lowest cost
• SEMrush, Google Analytics, and Google Ads Certified
• AU SMEs in medical and law industries + homegrown eCommerce brands

Bachelor'S Degree

Columbia Publishing Course, Publishing

Intensive course on all aspects of book, magazine, and digital media publishing

Summer Term, Australian Drama, High Distinction