Hello, I'm a seasoned Design lead with experience in all things design.As a disciplined Designer, I have strong roots in design theory, visual arts, typography, video production and illustration. My professional career has been explorative in the creative spheres of product design, publishing, animation, communication design, space design, and brand identity design. I am passionate about using empathy to enhance communication and design interaction. I achieve this by creating and managing highly effective systems and specialist teams.I utilise a simplistic, conceptual and common-sense approach to design; author Don Norman and contemporary artist Tom Sachs, have been valuable inspirations. Behavioural psychology, ergonomics, design practice, storytelling, and the subtle imperfection of the human approach, have all also influenced my creative process. I manage Everything everything, a design studio specialising in brand identity, e-commerce and communication design. Alongside being a practising visual artist, I am an occasional music producer and curator of community-based musical gatherings.