Viv G. Email & Phone Number

Australia

Melbourne, Victoria, Australia

• Working at the intersection of brand strategy, technology and creativity.I have been working with good people on interesting projects
• Frank Green (Huckleberry)
• City of Melbourne (By All Means)
• NSW Government (For The People)
• Woodleigh School (The Pangea Agency)
• carsales.com (The Pangea Agency)

Melbourne, Australia

• I've been lucky enough to have a bit to do with Ritson over the past 10 years. I've worked with him, been taught by him and in this case, invited by him to speak at his Executive MBA class at Melbourne Business.
• Don O'Sullivan at Melbourne Business School
• Jody Evans at Melbourne Business School
• Leadership team at RMIT Melbourne
• Dean of Business at University of Newcastle

Fitzroy, Melbourne

Providing best practice brand strategy recommendations and counsel to CMOs from diverse clients across financial, tech, retail, corporate, NFP and creative industries.

Fitzroy Melbourne

Responsible for providing strategic leadership and branding solutions for complex and unique marketplace challenges in order to strengthen brand equity and commercial success. This client facing role demands the development of a strong rapport with clients, complete ownership of brand strategy and leadership of the creative development process to transform.

Fitzroy Melbourne

What's important to me in delivering a brand platform:- Genuinely basing the brand on insight so that it resonates both internally and externally.- Capturing the inner essence of a brand that may have previously gone unarticulated, something that hits the nail square on the head, rather than talking circles around it.- Aligning the brand with the business.

Australia

A highly selective scholarship-based leadership development program, delivered over 9 months for 30 carefully selected delegates. Packed full of money-can’t-buy experiences and best-in-class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs.

Melbourne, Victoria, Australia

"Jewellery that will break your teeth"Based on random items that somehow end up chewed, CBT is a fun little jewellery label I created out of branding curiosity. It hit the streets (and necks) in 2010 with "the penlid necklace" and was available chewed or unchewed. It blew up for about 3 months and was featured on The Design Files, Frankie, The Cool Hunter.

Melbourne, Australia

• Partner of a senior creative team at AJF (Australia’s fasted growing independent advertising agency), responsible for the communications of leading Australian brands, from conception to production, ensuring that the.
• Conceived, wrote and executed integrated communication campaigns across all media, from traditional above the line to below the line, and digital media.
• Strong presentation and client relationship skills, including strategy, concept and communications liaison with leading Australian organizations such as the Herald Sun, Holden, National Foods (BigM Flavoured Milk.
• Lead workshops for AWARD school training students in creative ideas and advertising solutions.

Tribeca, Manhattan, New York

• Senior creative at Hanft Raboy, a digital advertising agency, accountable for effective communications and promotion of dot com brands through both traditional and digital media.
• Co-wrote and developed the TV, radio, press and digital for the 2008 brand campaign for match.com, the largest dating site in the world, which was broadcast nationwide across America with a total budget of $30m.
• Collaborated extensively with digital art directors, web designers and technical support staff to create effective online platforms with strong consumer communication and developed micro-sites to reflect current brand.
• Mentored the junior copywriter in developing their concept and writing skills.

Manhattan, New York

• Copywriter within the Publicis Group (one of the top 4 advertising organisations in the world), developing advertising aligned with global guidelines and working in conjunction with the digital department for the.
• Generated strategic and creative communication material for Heineken, Amstel Light, Canadian Club, other brands within the Allied Domecq portfolio and Brookstone products.
• Worked side by side with experiential designers and digital creative directors to create online advertising campaigns for multiple brands including General Mills Cheerios and Bermuda Tourism.
• Mentored the National Finalists from the University of Texas for the National L’Oreal Brandstorm competition.

Melbourne, Australia

• Created communications campaigns for multiple clients including; Mattel, Barbie, Fisher-Price, Hot Wheels, BP Energy, Australian Formula 1, Qantas, Crown Casino, Cadbury Schweppes, Bega and Telstra.
• Developed the agency’s first digital campaign for youth week 99, creating, writing and co-designing all website material, online advertising and emails.
• Worked directly with the Worldwide Creative Director in New York, to generate global advertising for Kodak.
• Mentored an RMIT advertising student, and presented at an industry seminar at RMIT.

Master Of Business Administration (M.B.A.) & Master Of Marketing Double Degree, Mba

Activities and Societies: • Recipient of the Helen MacPherson Smith Scholarship • Founder and Editor of the new School Magazine – The.

Top 10 In Australia'S Best Creative Bootcamp

Bachelor Of Arts, Creative Advertising

Activities and Societies: Graduated with Distinction

Portfolio & Creativity Clases, New York City