With a love of creativity and business, Viv unites the two as a Strategic Consultant serving the diverse needs of clients. Viv has a distinctive style of work delivering simple yet sophisticated solutions- synthesising complex challenges and creating a clear path forward. Ideally with good conversations and laughs along the way.Previously, Head of Strategy at The Contenders, a brand consultancy based in Melbourne, Viv was a part of the management team and responsible for their largest pieces of business working at an executive and board level with clients including ANZ, Mercer Limited, Australian Federal Government, Creative Victoria and exciting new tech players such as Halaxy. Before leading a team of strategists at The Contenders, Viv graduated with an MBA at Melbourne Business School. By deep diving into all functions of the business world, she complemented her creative problem solving skills with high level analytical and strategic expertise. As a result, Viv can speak both business and brand, and believes commercial success and positive impact is limitless when both are working in harmony.Viv spent the first half of her career as a creative at advertising agencies in Australia and New York, working at large multinationals such as Publicis in Manhattan and independent shops including AJF Partnership. With both copywriting and strategic experience, Viv has created countless strategies on brands from every sector of society and picked up multiple industry awards along the way.Viv guest lectures, appears on industry panels and fosters young talent. Viv is motivated to increase the client appetite for creative bravery through simple and effective brand strategies, and bring a little magic to all she does.