Helmut Prattes

Helmut Prattes Email and Phone Number

Leitung Digital Advertising Services | Co-Founder Xaraktiras | xaraktiras.com @ Österreichische Post AG
wien, vienna, austria
Helmut Prattes's Location
Austria, Austria
Helmut Prattes's Contact Details

Helmut Prattes personal email

n/a
About Helmut Prattes

data-driven marketing, cross-media & cross-devise measurement, audience verification, DMP feeding, customer journey & touchpoint analysis, digital media, market research, business development, digitalizing advertisers & brands, strong network within the media & advertising industry, leadership, teamplayer, conference speaker, lecturer

Helmut Prattes's Current Company Details
Österreichische Post AG

Österreichische Post Ag

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Leitung Digital Advertising Services | Co-Founder Xaraktiras | xaraktiras.com
wien, vienna, austria
Website:
post.at
Employees:
1356
Helmut Prattes Work Experience Details
  • Österreichische Post Ag
    Leitung Digital Advertising Services
    Österreichische Post Ag Sep 2021 - Present
    Wien, Österreich
    Teamleitung Digital Advertising Services und Produktverantwortung für Aktionsfinder App/Web und E-mail Marketing sowie Weiterentwicklung digitaler Werbeprodukte der Österreichischen Post.Milestones: 09/2022: Aktionsfinder App Relaunch. 01/2023: Launch der digitalen Erweiterung des Produktes Info.Post Collect (physische Prospektauflage wird mit digitalem Prospekt erweitert).
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  • Xaraktiras | Das Design Notizbuch Mit Charakter
    Co-Founder
    Xaraktiras | Das Design Notizbuch Mit Charakter Feb 2020 - Present
    Sideline business // Xaraktiras steht für Design Notizbücher in Premium Qualität durch die Verwendung hochwertiger Materialien. Inspiriert vom griechischen Wort χαρακτήρας [xarakˈtiras] für Charakter und produziert in Österreich. Xaraktiras – das Notizbuch mit Charakter
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  • Reppublika
    Director Business Development
    Reppublika Aug 2019 - Aug 2021
    Business development and partner management for Reppublika (SaaS).Identifying and closing new partnerships, revenue streams and cooperations.Supporting brands and agencies to improve their data-driven marketing and advertising activities.Milestones: Part of the project team that developed the relaunch of Austrians online measurement tool ÖWA (oewa.at: Österreichische Web Analyse) based on Unique Users (UU) instead of Unique Clients (UC).
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  • Telekom Austria Group
    Lead Media & Advertising Products
    Telekom Austria Group Dec 2016 - Jul 2019
    Austria, Vienna
    Business development and evaluation of new revenue streams in advertising and data monetization: e.g. addressable & programmatic advertising.Milestones: Enabling 3rd party advertising on different A1 platforms and supporting startup cooperations as A1 startup scout (e.g. invenium.io, adscanner.tv). Launch of TV panel measurement in Austria and Croatia.
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  • Media.At
    Head Of Business Development & Research
    Media.At Feb 2014 - Oct 2016
    Wien
    - Building up a business development team.- Interface to digital unit.- Product development, e.g. digital market research, sales modeling, ROI analysis.
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  • Mindshare
    Director, Business Planning & Media Research
    Mindshare Nov 2009 - Jan 2014
    - Strategic media consulting and optimization of advertising budgets.- International research projects.- Implementation of media & marketing tools- PR- Market & media research
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  • Initiative
    Media Research & Public Relations
    Initiative Feb 2003 - Sep 2009
    Wien
    - Media Research- International Research Projects- Public Relations
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Helmut Prattes Skills

Media Strategy

Helmut Prattes Education Details

Frequently Asked Questions about Helmut Prattes

What company does Helmut Prattes work for?

Helmut Prattes works for Österreichische Post Ag

What is Helmut Prattes's role at the current company?

Helmut Prattes's current role is Leitung Digital Advertising Services | Co-Founder Xaraktiras | xaraktiras.com.

What is Helmut Prattes's email address?

Helmut Prattes's email address is helmutp@gmx.at

What schools did Helmut Prattes attend?

Helmut Prattes attended University Of Vienna.

What are some of Helmut Prattes's interests?

Helmut Prattes has interest in Travelling, Market Research, Media, Cinema.

What skills is Helmut Prattes known for?

Helmut Prattes has skills like Media Strategy.

Who are Helmut Prattes's colleagues?

Helmut Prattes's colleagues are Ferhat Alamdar, Christian Ebert, Erich Muhr, Hadi G., Maren Miller, Manfred Edelsbrunner, Jennifer Kurz.

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