Hena Kausar Email & Phone Number

Noida, Uttar Pradesh, India

• Leading the strategic management of websites for prominent initiatives, including FutureSkills Prime, FutureSkills, and IT-ITeS SSC Nasscom • Spearheading the creation and distribution of impactful newsletters targeted at key stakeholders, with a primary focus on engaging the National Skill Development Corporation (NSDC) and internal stakeholders • Managing diverse events aimed at promoting awareness and engagement- from conceptualizing and executing webinars to overseeing booth… Show more • Leading the strategic management of websites for prominent initiatives, including FutureSkills Prime, FutureSkills, and IT-ITeS SSC Nasscom • Spearheading the creation and distribution of impactful newsletters targeted at key stakeholders, with a primary focus on engaging the National Skill Development Corporation (NSDC) and internal stakeholders • Managing diverse events aimed at promoting awareness and engagement- from conceptualizing and executing webinars to overseeing booth set-ups at major industry events- showcasing transformative initiatives such as FutureSkills Prime, a comprehensive skilling ecosystem, the Talent Connect Portal—a virtual hiring and employment platform, and various apprenticeship opportunities • Driving public relations and social media management for compelling narratives and fostering media relationships to amplify the reach • Collaborating with ministries and other external stakeholders, including the Ministry of Skill Development and Entrepreneurship (MSDE) and the Ministry of Electronics and Information Technology (MEITY) • Aligning initiatives and campaigns with national skill development goals in emerging technologies and contribute meaningfully to the digital nation and digital transformation narrative Show less

Gurugram, Haryana, India

• Driving narrative and media strategy for technology startups, Private Equity (PE), Angel Investment, and Venture Capital (VC) firms and their fund raise, business growth, and development• Clients include: - TeamLease, a blue-collar and HR expert - Speciale Invest, an angel investment firm - Anicut Capital, a venture capital firm - GiveIndia, a crowdfunding platform and giving aggregator - Wolken Software, a B2B SaaS… Show more • Driving narrative and media strategy for technology startups, Private Equity (PE), Angel Investment, and Venture Capital (VC) firms and their fund raise, business growth, and development• Clients include: - TeamLease, a blue-collar and HR expert - Speciale Invest, an angel investment firm - Anicut Capital, a venture capital firm - GiveIndia, a crowdfunding platform and giving aggregator - Wolken Software, a B2B SaaS platform - CynLr, a robotics startup that builds robotic arms to maneuver its environment - Uravu Labs, a clean-tech startup that creates 100% sustainable water from air - GalaxEye, a space-tech startup that captures space imagery - Agnikul, a space startup that launches micro and nano satellites into low orbit - Neeman's, a lifestyle brand - FloBiz, a neo-banking platform for SMEs - MobiKwik, a digital wallet - Tracxn, a global research platform and intelligence firm on private companies - W Health Ventures, a Boston-based venture capital firm - The ePlane Company, a startup offering urban aerial mobility service - Jagatjit Industries Limited, a legacy IMFL producing company - BIS Research, a deep-tech market intelligence provider• Executing announcements in Category-A media publications including mainlines, financials, podcasts, TV and radio broadcast, and online magazines• Delivering on large project-based announcements which include: - Inventus India/Athera Venture Partners, a venture capital firm - Twid, a rewards-based payment platform - Wingman, a conversation intelligence platform - Benori Knowledge, a global provider of custom research and analytics solutions - Rakuten India, a Japanese electronic commerce and online retailing company - Exfinity Venture Partners, a venture capital firm Show less

Gurugram, Haryana, India

• PR and corporate communications management at Mercer | Mettl• Maintaining track record and analyzing marketing campaigns initiative through Ahrefs, WebMention, and BuzzStream• To write and maintain corporate communications as a spokesperson for the brand Mettl and in online business magazines and other collateral publications• Managing social media, website content, webinars, events, and press conferences- in offline mode as well as virtually for lead generation and performance… Show more • PR and corporate communications management at Mercer | Mettl• Maintaining track record and analyzing marketing campaigns initiative through Ahrefs, WebMention, and BuzzStream• To write and maintain corporate communications as a spokesperson for the brand Mettl and in online business magazines and other collateral publications• Managing social media, website content, webinars, events, and press conferences- in offline mode as well as virtually for lead generation and performance measurement of the campaigns• End-to-end campaign management and marketing strategy by aligning the business goals with key messaging of the brand• Editing, proofreading, copywriting, and copy-editing for multiple channels like social media, emails, SEO content, Display Ads• Defining media strategy, PR and corporate communications management, third-party vendor and external and internal stakeholder management to keep the conversations aligned at all times• Comprehensive marketing understanding and planning for B2B, SaaS, and startups Show less

Gurugram, Haryana, India

• Content creation at Mercer | Mettl as a brand’s voice for different publications the likes of which are CMSWire, Best Company, Fit Small Business, Forbes, Entrepreneur, Financial Express, The Times of India, MSN, Toll Free Forwarding, Thrive Global, Network Computing, and Medium• Getting back links and mentions on various hi-end, high-domain authority, and top ranking online business magazines and marketing collaterals• Maintaining track record and analyzing marketing campaigns… Show more • Content creation at Mercer | Mettl as a brand’s voice for different publications the likes of which are CMSWire, Best Company, Fit Small Business, Forbes, Entrepreneur, Financial Express, The Times of India, MSN, Toll Free Forwarding, Thrive Global, Network Computing, and Medium• Getting back links and mentions on various hi-end, high-domain authority, and top ranking online business magazines and marketing collaterals• Maintaining track record and analyzing marketing campaigns initiative through Ahrefs, WebMention, and BuzzStream• Extensive hands-on experience in HARO and dealing with journalists to raise brand awareness and reputation, SERP rankings, and Ahrefs DA ranking• To write and maintain corporate communications as a spokesperson for the brand Mettl and in online business magazines and other collateral publications like Ivyexec, Carol Roth, Cloudways, Up Journey, Pie sync, Software Pundit, Fupping, Pro Sky, Smart Social, Best Life Online, CEO Blog Nation, Twenty One Twelve, The Namely Blog, and Blerrp Show less

Gurugram, Haryana, India

• Creating content for all types of marketing collaterals, including- Website Content, White Papers, Articles, Copyrighting, Corporate Communication Mailers, PR Content, Blogs, Case Studies, Brochures, and Info-graphics• Worked on international talent management projects on topics pertaining to International Labor Laws, HR Consumerization, Artificial Intelligence in HR, GDPR and Data Privacy, Gig Economy and the Millennial Workforce, Diversity and Inclusion, Ergonomics, Design Thinking… Show more • Creating content for all types of marketing collaterals, including- Website Content, White Papers, Articles, Copyrighting, Corporate Communication Mailers, PR Content, Blogs, Case Studies, Brochures, and Info-graphics• Worked on international talent management projects on topics pertaining to International Labor Laws, HR Consumerization, Artificial Intelligence in HR, GDPR and Data Privacy, Gig Economy and the Millennial Workforce, Diversity and Inclusion, Ergonomics, Design Thinking, Vacation, Conscription, Financial Wellness Education, Data Analytics, Employee Termination, Employee Exit, Gamification, Gender Pay Gap, Knowledge Sharing, Cognitive Biases, Personalized Learning and Development, Employee Experience, Predictive Employee Behavior, Change Management, Workplace Conflict Management, Building Talent Pipeline, and Upskilling • Website content development regarding portfolio designing of top CHROs of the world for the international listing• Creating content for vendor-neutral/agnostic systems over a wide spectrum of subject matter such as Blockchain, Data Science, Big Data, Private Equity, Executive Search Firms, Investment Banking, Global Strategy and Leadership, Artificial Intelligence, Great Universities of the world listing, and Business Process Outsourcing • Brainstorming and transforming ideas into words for the digital marketing dimension for a broad array of themes the likes of which are Mobile Advertising, User-Generated Content, Chatbots, Content Personalization and Customization, Virtual and Augmented Reality, Digital Twin, Cyber Security, IoT, Wearable Technology, Virtual Assistants, Marketing Automation, Email Marketing, Affiliate Marketing, Website Operationalization, Enterprise Certification, Business Process Standardization, In-Game Advertising, Customer Retention, Native Advertising, UTM Code, Competitive Analysis, Digital Manufacturing, Social Listening, and Web Analytics • Incorporating SEO keywords and their frequency Show less

Noida, Uttar Pradesh, India

• Master different writing styles• Understand audience and perform keyword research• Writing original content• Social media specialist• Editing, designing, and proof reading• Bridge between the client and the agency • Speak to the client to get a brief understanding of what s/he wants• Study the market for the product or service for which the advertisement is being made, analyze market dynamics, target customers, their needs and behavioral patterns, the competing… Show more • Master different writing styles• Understand audience and perform keyword research• Writing original content• Social media specialist• Editing, designing, and proof reading• Bridge between the client and the agency • Speak to the client to get a brief understanding of what s/he wants• Study the market for the product or service for which the advertisement is being made, analyze market dynamics, target customers, their needs and behavioral patterns, the competing product, buying patterns of customers, and various other market related factors• Maintaining and growing client relationships, and managing client expectations Show less

Bhopal, Madhya Pradesh, India

• Leveraging RT- PCR, centrifugation, and RNA and DNA amplification and identification to understand gene differences in different fish species• Completing the thesis- Consequences of cytochrome b gene (mt-DNA) sequence variations in phylogenetic distinction among Catla catla genotypes

Katni, Madhya Pradesh, India

• Teaching primary and secondary students• Helping kids understand various concepts with the help of projects and learning aids

Master'S Degree, Biosciences, First

Activities and Societies: Class Representative • Scored 80.75% • Stood 1st in the university • Completed 5 months dissertation.

Bachelor'S Degree, Botany, Zoology, Chemistry, Education, Computer, First

Activities and Societies: Class Representative, Quiz Team Leader, Literary Head, Scientific Head, House Captain, and Working.

12Th, Zoology/Animal Biology, First

Activities and Societies: Literary, Drawing, and Painting • Scored 70.60% • Participated in First Nationwide Biotechnology Olympiad.

10Th, Social Sciences, Science, Mathematics, Hindi, And English, First

Activities and Societies: Class Monitor, Literary, Sports, Scientific, House Captain, School Vice- President, Prefect, Drama, Music.