With over 8 years of experience in the industry, I have developed a strong portfolio of skills and credentials, including GATE 2015, GATE 2013, and Integrated Communications certificate from IIT Roorkee.My core competencies include creating and executing narrative and media strategies, branding, content writing, marketing, public relations, and corporate communications for diverse and innovative clients. I have successfully garnered 300+ organic backlinks via HARO from high-domain authority publications and websites, as well as managed various vendor, internal, and external stakeholder and client relationships. I have a deep-dive insight and awareness of the B2B, SaaS, technology, HR, startups, investments, venture capitalism, angel funding, and business ecosystem, and I am passionate about helping brands find their voice and grow their visibility and reputation.Some details about the most recent efforts and achievements:- Most of the press releases resulted in 12-20+ coverages in the media with active media folow-ups and leveraging strong relationships with them.- Managed unlisted and listed companies. Build reputation of the client Tracxn beginning 3-5 months leading upto their IPO. - Announced annual results of a client, Jagatjit Industries Limited, when filed with Bombay Stock Exchange. It was a tough news to sell because of the industry of the client (liquor). The active pursuit of journalists for 10-15 days from wider media universe, including markets, FMCG, agriculture, and stocks did the magic.- Executed the reputation building and management of 3 SpaceTech startups, including Agnikul, GalaxEye, and Inspecity- driving the ISRO, IIT-M, and the Indian space narrative in the media.- Handled an event for a robotics arms and manufacturing startup, CynLr, at Whitefield, Bangalore. This was again a difficult ask- given the industry niche, the day and venue selected (Saturday is not a good day to call in media people and expect them to attend; Whitefield is far-off from the main city). We were successful in getting 10+ Cat-A and trade media publications to join the event, resulting in 15+ coverages and 30+ social media shares.
Listed skills include Content Writing, Content Development, Proofreading, Team Building, and 46 others.
