Tony Hendrix

Tony Hendrix Email and Phone Number

Manager, Email and SMS Marketing @ Lifeway Christian Resources
Murfreesboro, TN, US
Tony Hendrix's Location
Murfreesboro, Tennessee, United States, United States
Tony Hendrix's Contact Details

Tony Hendrix personal email

n/a

Tony Hendrix phone numbers

About Tony Hendrix

With over a decade of experience in the dynamic field of email marketing and marketing automation, I am a seasoned professional dedicated to driving revenue growth and optimizing campaign performance. My career is marked by a proven track record of designing and executing successful marketing campaigns that not only meet but exceed expectations.Key Achievements & Skills:Expertise in Marketing Automation: Leveraged cutting-edge platforms to streamline operations, enhance efficiency, and deliver personalized customer experiences, resulting in significant campaign performance improvements.Strategic Email Marketing: Developed and implemented advanced segmentation, personalization, and A/B testing strategies, significantly increasing engagement rates and measurable outcomes.Comprehensive Campaign Management: Excelled in planning, executing, and analyzing end-to-end email marketing campaigns, demonstrating strong analytical skills and a keen eye for detail.Innovative Approach: Committed to innovation and continuous learning, adept at integrating the latest technologies and market trends to stay ahead in a fast-evolving industry.I am passionate about using my skills to contribute to the success of your organization. My adaptability and forward-thinking approach mean I am always ready to tackle new challenges and leverage opportunities for growth. Let's connect to discuss how I can bring value to your team and help achieve your marketing objectives.

Tony Hendrix's Current Company Details
Lifeway Christian Resources

Lifeway Christian Resources

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Manager, Email and SMS Marketing
Murfreesboro, TN, US
Website:
lifeway.com
Employees:
1786
Tony Hendrix Work Experience Details
  • Lifeway Christian Resources
    Manager, Email And Sms Marketing
    Lifeway Christian Resources
    Murfreesboro, Tn, Us
    View
  • Ingram Content Group
    Senior Manager, Marketing Research & Technology
    Ingram Content Group Sep 2023 - Present
    La Vergne, Tennessee, Us
    Team Leadership and Development:•Lead a high-performing team specializing in marketing tooling, data integrations, andemail marketing.•Conduct weekly 1:1s and annual performance reviews, providing direction, guidance, andprofessional development opportunities.Budget Management and ROI Optimization: •Manage annual budgets to ensure maximum ROI from the marketing tech stack.•Negotiate platform contracts to secure optimal savings while maintaining top-tiertechnical functionality.Technical Strategy and Implementation:•Provide technical recommendations and execution plans to introduce new marketingcapabilities.•Develop comprehensive data models for advanced segmentation and personalizationusing SQL, Zapier, and Automation Studio.•Educate the marketing team on emerging tools and trends to capitalize on marketopportunities.Compliance and Security•Collaborate with legal and IT security teams to ensure compliance across all marketingtech stacks.
    View
  • Ramsey Solutions
    Senior Marketing Operations Specialist
    Ramsey Solutions Mar 2022 - Sep 2023
    Franklin, Tn, Us
    Email Marketing Tech Stack Management:•Lead the management and optimization of the email marketing tech stack, eliminatingtech debt and establishing a robust data taxonomy.•Collaborate cross-functionally with software engineering and product development teamsto deliver tailored solutions that enhance marketing effectiveness.Team Leadership and Development:•Manage a team of four email marketing specialists, providing guidance and fostering theirgrowth to enhance technical proficiency in email marketing.Project Management and Cost Savings•Successfully executed a migration project with zero downtime, ensuring consistentcustomer experiences and achieving annual cost savings of $300,000.•Implemented a global UTM management software for over 100 internal marketing users,streamlining tracking and reporting processes to improve campaign performance andROI.Data-Driven Strategy and Optimization•Developed an email visibility dashboard to identify overlapping email experiences,optimizing communication strategies and delivering a cohesive brand experience acrossplatforms.Stakeholder Communication•Effectively present and communicate project updates, blockers, learnings, and progressto executive-level stakeholders, fostering transparency and alignment with organizationalgoals.Process Automation and Integration•Automated clerical business processes and simplified integration methods, resulting insignificant time savings for both development and marketing teams.
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  • Ramsey Solutions
    Email Marketing Specialist 2
    Ramsey Solutions Nov 2019 - Mar 2022
    Franklin, Tn, Us
    Analytic Insights and Reporting:•Deliver monthly analytic briefs to stakeholders, providing actionable insights and directionfor enhanced marketing efforts.Enterprise-Level Project Leadership:•Led an enterprise-level email service provider migration involving 300 data pipelines and500 email assets, achieving zero downtime and seamless customer experiences.Technical Consulting and Integration:•Act as a technical consultant, developing integrated solutions to meet business unitgoals.•Partner with marketing platform engineering to implement event-based data architectureand enforce data governance.Performance Optimization:•Drive email marketing performance through A/B testing, segmentation, andpersonalization.•Collaborate on cross-functional campaigns, utilizing marketing automation platforms tomaximize reach and engagement.Industry Trends and Innovation:•Stay current with industry trends, integrating new technologies and strategies intomarketing operations.•Contribute to email marketing strategy, aligning initiatives with business objectives forrevenue growth.
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  • Ramsey Solutions
    Email Marketing Specialist
    Ramsey Solutions Nov 2017 - Nov 2019
    Franklin, Tn, Us
    Performance Tracking and Reporting:•Track key performance indicators (KPIs) to measure campaign success, ensuring data-driven decision-making.•Generate detailed reports in Salesforce Marketing Cloud to support the development andimplementation of marketing plans.•Utilize Google Analytics and Tableau to track key metrics, develop data models, andprovide actionable insights.Team Leadership and Strategy Development:•Lead a cross-functional team of channel marketers, understanding business needs andcreating effective marketing strategies.•Communicate monthly performance and insight breakdowns to key stakeholders,fostering transparency and alignment.Data-Driven Optimization:•Drive email marketing efforts through data-driven A/B testing initiatives to enhanceengagement and performance.
    View
  • Houselens
    Marketing Coordinator
    Houselens Feb 2017 - Oct 2017
    Louisville, Kentucky, Us
    •Launched a monthly newsletter focused on educating real estate agents on how toharness the power of digital marketing to accelerate their sales.•Delivered regular product updates to platform users to inform them of new features andsystematic changes•Executed account-based marketing to build partnerships with leading real estatebrokerages around the country
    View
  • Golf Pro Wears
    Director Of Ecommerce And Marketing
    Golf Pro Wears Jan 2016 - Feb 2017
    Hendersonville, Tennessee, Us
    Created innovative strategies to drive customer engagement.Built strong relationships with industry professionals and influencers.Developed and implemented successful marketing strategies to increase brand visibility and sales performance.Developed and presented marketing plans and reports to CEO and shareholders.
    View
  • Sabre Corporation
    Marketing Specialist
    Sabre Corporation Oct 2015 - Feb 2017
    Southlake, Texas, Us
    Monitored trends in social media, industry, and competitive landscape to create new materialIdentified appropriate marketing channels and target customers for campaigns Onboarded new team members and coached personnel in marketing tasks Monitored social media questions and comments and appropriately responded Implemented and tracked trade show marketing strategies to acquire new top-of-funnel marketing leads
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  • Automation Control Products
    Digital Marketing Coordinator
    Automation Control Products Jun 2014 - May 2015
    Alpharetta, Georgia, Us
    Acted as an administrator for our sales CRM for all usersDeveloped marketing automations that served our customers with content and our sales team with data to help them succeed at their roles.
    View
  • Chick-Fil-A Restaurants
    Shift Manager
    Chick-Fil-A Restaurants Nov 2011 - May 2014
    Atlanta, Ga, Us
    Led a team of 20+ people on a daily basisCommunicated sales results to leadershipProvided consultation on marketing effotrs
    View

Tony Hendrix Skills

Social Media Email Marketing Marketing Strategy Marketing Marketing Communications Digital Marketing Lead Generation Social Media Marketing Social Networking Advertising Blogging Leadership Event Management Facebook Microsoft Office B2b Marketing Crm Integration Hubspot Sugarcrm Constant Contact Lead Qualification Twitter Strategy Customer Satisfaction Employee Training Crm Newsletters Digital Media Customer Relationship Management Management

Tony Hendrix Education Details

  • University Of North Georgia
    University Of North Georgia
    General
  • Middle Tennessee State University (Mtsu)
    Middle Tennessee State University (Mtsu)
    Applied Leadership
  • Georgia Highlands College
    Georgia Highlands College
    General
  • Sequoyah High School
    Sequoyah High School
    College Preparatory

Frequently Asked Questions about Tony Hendrix

What company does Tony Hendrix work for?

Tony Hendrix works for Lifeway Christian Resources

What is Tony Hendrix's role at the current company?

Tony Hendrix's current role is Manager, Email and SMS Marketing.

What is Tony Hendrix's email address?

Tony Hendrix's email address is to****@****sey.com

What is Tony Hendrix's direct phone number?

Tony Hendrix's direct phone number is +161537*****

What schools did Tony Hendrix attend?

Tony Hendrix attended University Of North Georgia, Middle Tennessee State University (Mtsu), Georgia Highlands College, Sequoyah High School.

What are some of Tony Hendrix's interests?

Tony Hendrix has interest in Cars, Golfing, Photography, Live Production, Health.

What skills is Tony Hendrix known for?

Tony Hendrix has skills like Social Media, Email Marketing, Marketing Strategy, Marketing, Marketing Communications, Digital Marketing, Lead Generation, Social Media Marketing, Social Networking, Advertising, Blogging, Leadership.

Who are Tony Hendrix's colleagues?

Tony Hendrix's colleagues are Joe Hicks, Knox Pittard, Mark Lindecker, Charles Long, Ashley Waring, Bill Mullins, Gabriel Forsberg.

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