Henit Lapid Ben Ari Email & Phone Number

Bubendorf, Basel-Country, Switzerland

Switzerland

• Led the Portfolio-Marketing Management and 3rd party commercial in-licensing team• Organized the team post the acquisition of a biological company by Syngenta • Led the Development of the Biologicals global portfolio strategy• Rolled out of Portfolio strategy across regions to support business execution • Negotiated 3rd party key in-licensing deals (late pre-commercial and commercial)• Optimization of business processes and governance• Extensive collaboration with commercial excellence, branding and communication teams with content generation, e-learning and collaterals• Cross functional collaboration with multiple interfaces and stakeholders

Basel, Switzerland

• Built Marketing team for CDMO offerings (pre-clinical through commercial)• Responsible for strategic marketing, market insights, digital marketing and communication, including budget management• Positioning of service offerings, customers insights, pricing strategy and messaging, in support of G2M plan at various regions globally• Proven business impact through effective Marketing campaigns generating lead and opportunities with both existing and new customers

Israel

• Business development and sales with leading Biomed companies and investment funds• Managed business operations and P&L

Petah Tikva Area, Israel

• Responsible for pipeline selection, product management, competitive intelligence, digital and communication and Teva account management• Key contributor for achievement of division’s top and bottom-line budget• Generated portfolio strategy for hundreds of products (active ingredients) in development-launch-commercial phases• Developed holistic products strategy analysis• Led Make vs. Buy analysis with savings impact of 10’s of millions of dollars• Launch of industry pioneering digital marketing plan and on-line portal• Extensive cross-functional collaboration

New Jersey, Usa

• Managed API’s sales with focus on the branded pharma sector in USA and Europe• Created a business plan to increase market share and drive business growth• Developed partnership with strategic customers

New Jersey, Usa

• Managed API’s sales of above $100m to pharmaceuticals companies in North America• Doubled Sales over a period of 4 years• Structured, negotiated and executed development and commercials deals under various business models• Sales projection and product demand

Petah Tikva Area, Israel

• Product strategy and positioning analysis• Marketing support, products training and collaterals to sales teams globally• Supported sales teams in deal closing

Rosh Haayin, Center District, Israel

• Responsible for sales and product management of chromatography consumables, water testing instruments and chemical kits. Responsible for sales increase and new product introductions to the Israeli pharmaceuticals, academy and biotech sectors.

Bachelor Of Science - Bs

Master Of Business Administration - Mba, Business/Commerce, General