Henny Darvall

Henny Darvall Email and Phone Number

Head of Commercial at Sonder @ Sonder
sydney, new south wales, australia
Henny Darvall's Location
Sunshine Beach, Queensland, Australia, Australia
Henny Darvall's Contact Details

Henny Darvall personal email

About Henny Darvall

A seasoned media and marketing professional with extensive experience developing strategies that directly address the commercial needs of a business. Data driven with innate business acumen, and a history of successfully defining and executing go-to-market strategies, marketing campaigns and research studies that drive growth. A strong track record as both a founder and an executive in fast paced, high performance organisations.

Henny Darvall's Current Company Details
Sonder

Sonder

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Head of Commercial at Sonder
sydney, new south wales, australia
Employees:
4
Henny Darvall Work Experience Details
  • Sonder
    Head Of Commercial
    Sonder Jun 2020 - Present
    Sunshine Coast, Queensland, Australia
  • Cartelux
    Commercial Director - Global Lead
    Cartelux Oct 2019 - Mar 2020
    Sunshine Coast
    - Creating and maintaining high value relationships with key clients and partners - Developing and implementing the sales strategy and plan - Budgeting and financial forecasting - Training and development of commercial team members - Planning and project management of marketing and PR activity
  • Carsales.Com.Au
    Head Of Strategy - Commercial
    Carsales.Com.Au May 2016 - Aug 2019
    Nsw
    - Collaborating with Product, Insights, Sales and Marketing to establish the GTM Strategy for the Commercial team. - Ideation and creation of marketing collateral that effortlessly communicates a customer centric value proposition for the suite of carsales’ products and services - Driving client engagement through a diverse range of initiatives to deliver on key business objectives - Working with external partners and internal stakeholders to develop, manage and publish thought… Show more - Collaborating with Product, Insights, Sales and Marketing to establish the GTM Strategy for the Commercial team. - Ideation and creation of marketing collateral that effortlessly communicates a customer centric value proposition for the suite of carsales’ products and services - Driving client engagement through a diverse range of initiatives to deliver on key business objectives - Working with external partners and internal stakeholders to develop, manage and publish thought leadership content. Show less
  • Ooh!
    Retail Product Manager
    Ooh! Dec 2014 - Dec 2015
    Sydney, Australia
    - Working closely with the NSW & QLD sales teams to deliver 18% growth YOY- Managing the Retail product silo, from strategic planning to tactical initiatives- Partnering with Marketing to define the go-to-market strategy, including product positioning, key benefits and target consumer- Acting as the internal evangelist for the Retail silo and its’ suite of products - Ongoing education and training of the sales team
  • Homemaker Media
    Founder & Commercial Director
    Homemaker Media Jul 2012 - Dec 2014
    Sydney, Australia
    - Driving the growth of Homemaker Media from start-up through to 2nd year EBITA of $1M, and subsequent sale to oOh! Media.- Working closely with suppliers on fabrication, maintenance and technology elements required to deploy and manage the Homemaker Media network - Partnering with external providers to commission research, and develop marketing materials and go to market presentations to drive sales revenue - Management of internal sales / external sales-representation to ensure… Show more - Driving the growth of Homemaker Media from start-up through to 2nd year EBITA of $1M, and subsequent sale to oOh! Media.- Working closely with suppliers on fabrication, maintenance and technology elements required to deploy and manage the Homemaker Media network - Partnering with external providers to commission research, and develop marketing materials and go to market presentations to drive sales revenue - Management of internal sales / external sales-representation to ensure projected revenue targets achieved - Maintaining and developing Commercial Partner relationships - Meeting with key clients, and assisting sales agent to develop and maintain strong HMM relevant relationships Show less
  • Ecn Australia
    Strategic Sales And Marketing Director
    Ecn Australia Apr 2007 - Jul 2012
    - Recognised as one of BRWs 50 'Fast Starters’ in both 2009 & 2010 - Establishing and maintaining strong relationships with industry influencers, partners and clients - Evolving product positioning, packaging and pricing to deliver the best possible sales revenue - Development and implementation of strategic marketing plans to achieve corporate objectives, and sales plans to achieve revenue targets - Planning and project management of trade advertising and promotional… Show more - Recognised as one of BRWs 50 'Fast Starters’ in both 2009 & 2010 - Establishing and maintaining strong relationships with industry influencers, partners and clients - Evolving product positioning, packaging and pricing to deliver the best possible sales revenue - Development and implementation of strategic marketing plans to achieve corporate objectives, and sales plans to achieve revenue targets - Planning and project management of trade advertising and promotional activities Show less
  • Media Puzzle
    Nsw Sales Director
    Media Puzzle Apr 2004 - Apr 2007
    - Launching a new Retail media product into an already well-established and competitive market - Development of sales strategies to achieve forecasted sales revenue - Setting individual targets with sales team, and providing ongoing coaching and support - Creating and maintaining strong relationships with clients and suppliers
  • Australian Fashion Innovators Pty Ltd.
    Sponsorship Director, Mafw & Tropfest
    Australian Fashion Innovators Pty Ltd. Jan 2003 - Apr 2004
  • Jc Decaux
    Sydney Sales Manager
    Jc Decaux 2001 - 2002
  • Eye Corp
    Eye Fly Sales Manager
    Eye Corp 1998 - 2001

Henny Darvall Skills

Outdoor Advertising Sales Strategy Marketing Digital Marketing Integrated Marketing Digital Media Media Planning Marketing Strategy New Business Development Media Buying Digital Strategy Start Ups Strategic Planning Sales Management Brand Development Partnership Marketing Point Of Purchase Creative Briefs Strategic Communications Thought Leadership Go To Market Strategy Project Management Product Management Advertising Negotiation Media Strategy

Henny Darvall Education Details

Frequently Asked Questions about Henny Darvall

What company does Henny Darvall work for?

Henny Darvall works for Sonder

What is Henny Darvall's role at the current company?

Henny Darvall's current role is Head of Commercial at Sonder.

What is Henny Darvall's email address?

Henny Darvall's email address is hd****@****ail.com

What schools did Henny Darvall attend?

Henny Darvall attended Scotwork, Australian Graduate School Of Management.

What are some of Henny Darvall's interests?

Henny Darvall has interest in Human Rights, Environment, Arts And Culture, Health.

What skills is Henny Darvall known for?

Henny Darvall has skills like Outdoor Advertising, Sales, Strategy, Marketing, Digital Marketing, Integrated Marketing, Digital Media, Media Planning, Marketing Strategy, New Business Development, Media Buying, Digital Strategy.

Who are Henny Darvall's colleagues?

Henny Darvall's colleagues are Jonathan Hopkins, Joe Wong, Edward Yuen, Celia Cordero Ledo, Angus Frazer.

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