Creating growth- and strategic recommendations for category optimization, incl. strengthening product assortment and customer experience.Understanding the needs, behavior, and journey of customers, is what really drives me!I'm passionate about finding that little insight, which can make a big difference in improving our performance and create new growth opportunities.I find new ways to reach our targets, using my analytical thinking and ability to find creative solutions - being strategies, innovations, or optimizations.I work closely with retail agencies in order to find out and act upon how the shoppers shop and make the shopping experience more valuable and engaging.