Operations Management▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ Initialize operations from the ground up for a 3DCP company.✔ Set up and organize a 3D concrete operations facility, focusing on organization, safety, and efficient workstations.✔ Designed and remodeled a construction office space for a new company, ensuring functionality and aesthetic appeal.✔ Increased local workforce and provided training on an emerging new construction methodology. ✔ Executed the company’s first paid project from start to finish managing every aspect of the life cycle. ✔ Successfully completed the project on time, below or within budget, and exceeded customer expectations.Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬▬▬▬Manufacturing Facility Setup:✔ Methodically organized the manufacturing hall for seamless and efficient production of 3D-printed concrete modules.✔Established a display section for showcasing modules for easy review by visitors, partners, and investors.✔Managed warehouse operations, including inventory of raw materials and products such as concrete raw materials and rebar.✔Updated and installed a new high-efficiency water delivery system for the concrete pump mixing system.✔Identified and installed electrical infrastructure, utilizing construction-level variable amp and wattage generators.✔Selected heavy-duty machinery for material and product handling, ensuring optimal equipment for processes.Staff Hiring, Training, and Development:✔Recruited new staff for machine operation and manufacturing facility processes.✔Implemented a partnership with a new staffing agency to streamline recruitment processes.✔Developed job descriptions, training plans, and clear accountability lists for new employees.✔Introduced a workforce timecard app in collaboration with the staffing agency to enhance time management and accuracy, reducing costs associated with misreporting hours.✔Designed talent development plans and conducted performance reviews for key staff members.

Select Accomplishments (Cont.)▬▬▬▬▬▬▬▬▬▬▬▬▬▬Occupational Safety and Health Administration (OSHA) Compliance:✔Established a foundation for OSHA compliance and kept owners informed of training and safety upgrade requirements.✔Recommended and facilitated key safety upgrades to improve job site safety.Logistics Management: ✔Coordinated international logistics for incoming parts and equipment through an international freight hub in Miami.✔Managed raw material orders and deliveries to the production facility.✔Coordinated shipping logistics and worked closely with logistics providers.✔Supervised Ocean deployment provider during the first order delivery to ensure proper execution and documentation.Design and Product Improvement: ✔Enhanced design to optimize material usage and increase structural strength for the company's first official order.✔Identified safe methods and tools for moving structures weighing over 15,000 lbs. within the facility, ensuring staff safety and structural integrity.Marketing and Promotions: ✔Oversaw the setup of the manufacturing facility surroundings for use in marketing materials.✔Aligned products on the work yard for promotional photoshoots and government grant applications.✔Established protocols for safe visits by guests from universities and local governments to ensure guest and partner safety.Communication and Surveillance System Installation: ✔Oversaw and conducted the installation of high-speed communications, surveillance, and alarm systems with outside vendors.

Managed and oversaw the Trade Marketing Division, leading 10 Territory Managers and 1500+ contracted customers to achieve commercial objectives. Coached staff on fostering collaborative customer relationships to drive sales within the South Florida region. Managed an annual budget in excess of $18MM and reported directly to the Sr. Director of Florida. Senior Leadership Engagement ▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ Developed and executed targeted marketing plans to drive brand recognition and adoption through the customer disposition funnel, from awareness to trial and conversion. ✔ Mentored and guided territory managers, sales representatives, and brand agents in executing the 5 Ps of retail (presence, pricing, promotion, product availability, and personal selling) to B2B customers and end consumers. ✔ Developed multi-store reimaging and fixture plans with third-party retail merchandising contractors. Developed strong partnerships with corporate partners including 7-11, RaceTrac, Wawa, McLane Wholesale, and more. ✔ Collaborated cross-functionally with account team and suppliers to achieve accurate inventory levels and accelerate growth and consumer trial in the Next Generation Products space. ✔ Successfully managed business continuity and sales through the subsequent salesforce merger in American Snuff Company in 2010, Lorillard Tobacco acquisition in 2015 with salesforce integration, and Santa Fe Natural Tobacco salesforce integration in 2017, as well as the merger with British American Tobacco's acquisition of Reynolds American Inc. in 2017.* continued below *

* continued from above *Select Accomplishments ▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ Grew total sales from $83MM to over $128MM during tenure generating more than $1.4B in total revenue over 13 years.✔ Realized commercial share of market goals within the Division in support of Region and Company goals. ✔ Directed teams in attaining over 100,000+ 1:1 consumer engagements during tenure. ✔ Gained customer acceptance of Next Generation Products gaining top percentage of shelf space in contracted outlets.✔ Coached staff on high performance sales activities and leadership skills. Developed and promoted 5 Territory Managers to higher roles within the organization. ✔ Activated 100+ retail outlets through newly developed digital assets, store wraps, and LED displays, strengthening customer partnerships and demonstrating commitment to Total Tobacco growth and Next Generation Products category investment. ✔ Started at 16% in South Florida and grew RAI product portfolio market share to 38%. ✔ Always met or exceeded all annual goals and performance reviews. In addition, earned 6 High Achieves ratings and 1 Exceeds ratings as a Senior Division Manager.

Managed local event experiences nationally, organizing over 1,500 local events per year in nightclub venues across the country. Oversaw National High Impact Events for the Camel Brand in collaboration with contracted agencies and orchestrated launch tours of 15 to 25 events. Managed individual high-impact event budgets up to $500,000/event. ✔ Championed the experiential brand marketing strategy for the Camel brand and built events and brand activations at venues across the US.✔ Collaborated with creative agencies to bring brands to life across the US market. ✔ Orchestrated brand launch events, including experiential event makeovers of venues, scripted agency brand agents/ambassadors training, and driving trial and conversion from competing products. ✔ Selected for expertise in a new-to-US-market tobacco product, Snus. Traveled to Sweden with key executives from Reynolds American Inc. to review the product's viability for the American market. Contributed to product development within event marketing and served as a thought leader due to my experience with the product coming from my native homeland of Sweden. ✔ Camel Snus is now the leading and most successful Snus tobacco product in the US, holding an approximate 80% market share in this segment since 2012. ✔ Attained Above Expectation FY 2006 and Exceptional Performance Evaluation FY2007 and FY 2008.

Accountable for marketing, branding and promoting 6 brands to 180+ retailers and distributors by executing sales strategies multiple territories in the city of Chicago from downtown to Evanston to the boarder of Indiana. Significant emphasis on direct education of consumers and engagement strategies to raise brand awareness and drive sales. ✔ Served as a Product Champion and Category Specialist, creating company brand recognition, expanding product lines, launching new products, implementing promotional programs, and assisting with sell-through strategies.✔ Mentor and trainer for new territory managers including field rides and follow up performance evaluations. ✔ Represented the company at merchandising events, tradeshows and/or consumer events.✔ Selected as the first of two Territory Managers out of 2000 Territory Managers to pilot and take part in the development of a market selling the Focus concept to reignite the Camel brand. The pilot was successful and 500 Territory Managers were trained and brought on to the Focus program across the nation. Many of the selling tools for the program were developed after this pilot was specifically built based on feedback or copies of tools that I constructed while being the test subject for the strategy. ✔ Selected to present parts of the program during the launch event for 500 of my peers at a national meeting. ✔ Successfully managed business continuity and sales through the RJ Reynolds Tobacco merger with Brown and Williamson Tobacco in 2004. ✔ FY2004 and FY2005 ranked in top 5% in nation on performance rankings. ✔ Consistently achieved above expectations on performance evaluations and attained maximum bonuses and annual pay increases.