Henrique Pinto Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

• Hematology Franchise: led a marketing and sales team of 16, collaborating with Medical and Market Access to drive growth by 80%, focusing on the execution of new ideas for revenue generation• Private and Public Markets: worked in both settings, from the submission to the inclusion of an oral drug out of the ANS Rol list

São Paulo Area, Brazil

• Oncology Franchise Strategy: led the Marketing as Sales teams – working as BU Head Oncology Ad. Interim from Oct/2020 to Mar/2021 – to pursue its Operating Plan targets though people, creating a collaborative environment among areas, properly managing the P&L under my care and exploring digital/multichannel opportunities to maximize country’s results • Latin America Project (Short Term Assignment – 6 months): assisted 9 countries/markets in LatAm to design and rethink their strategies for… Show more • Oncology Franchise Strategy: led the Marketing as Sales teams – working as BU Head Oncology Ad. Interim from Oct/2020 to Mar/2021 – to pursue its Operating Plan targets though people, creating a collaborative environment among areas, properly managing the P&L under my care and exploring digital/multichannel opportunities to maximize country’s results • Latin America Project (Short Term Assignment – 6 months): assisted 9 countries/markets in LatAm to design and rethink their strategies for two drugs, with solid deliveries in both training and digital transformation initiatives• Product Launch Execution: delivered sales 32% above the planned target of an orphan disease drug, through a structured and consistent strategy based on well-grounded training and proximity to the sales force/key customers• Life Cycle Management: delivered 6% of sales above the planned budget for a mature drug, through a message repagination, strategic analysis by sectors, as well as a well-defined digital strategy• Integrated Brand Plan: leverage synergies between Merck and its allies for specific markets, managing budget, monitoring launch initiatives (KPIs) and developing core launch promotional pieces Show less

São Paulo Area, Brazil

• Strategic Product Positioning: defined product’s messaging and positioning, by leading a variety of market researches, key opinion leaders interactions and global alignments in order to optimize product’s plan and deliver results• Integrated Brand Plan: lead the development of two products plans, along with Medical and Access teams; allocated resources accordingly to product’s strategy and main drivers; conducted and cascaded strategic imperatives to sales force team during periodic… Show more • Strategic Product Positioning: defined product’s messaging and positioning, by leading a variety of market researches, key opinion leaders interactions and global alignments in order to optimize product’s plan and deliver results• Integrated Brand Plan: lead the development of two products plans, along with Medical and Access teams; allocated resources accordingly to product’s strategy and main drivers; conducted and cascaded strategic imperatives to sales force team during periodic trainings; worked with external third parties to assess partnerships opportunities• New Product Launch: lead across internal teams the launch of two oncology drugs for non small cell lung cancer – afatinibe and nintedanib – a target therapy and an anti-angiogenic drugs, respectively; drove corporate and products awareness, by building and executing creative yet effective marketing campaigns Show less

São Paulo Area, Brazil

• Marketing Plan: constructed annual plan for OPDIVO in Lung Cancer, specifically: sales forecasts (considering past history in global markets, national trends, competitive activity and required sales effort), allocation of expenses among areas, sales promotion programme and marketing materials needed to accomplish brand goals• Cross-Functional Engagement: effectively partnered with Sales, Medical, Access, Legal, Finance, Regulatory to ensure that strategies are executed in a comprehensive… Show more • Marketing Plan: constructed annual plan for OPDIVO in Lung Cancer, specifically: sales forecasts (considering past history in global markets, national trends, competitive activity and required sales effort), allocation of expenses among areas, sales promotion programme and marketing materials needed to accomplish brand goals• Cross-Functional Engagement: effectively partnered with Sales, Medical, Access, Legal, Finance, Regulatory to ensure that strategies are executed in a comprehensive and compliant manner; communicated brand strategies to the internal team and the field organization and monitored field adoption to ensure optimal pull-through and seamless execution• New Product Launch: conducted robust strategy for OPDIVO's launch, with intense interaction with global markets; structured the immuno-oncology website; planned and executed a variety of scientific and brand meetings Show less

São Paulo Area, Brazil

• Results & Responsibilities: increased sales by 60% in a highly competitive environment by focusing on immunotherapy values for Metastatic Melanoma indication; represented brands and resources in a professional, compliant, ethical and effective manner, helping external customers understand the benefits and use of products for appropriate patients• Territory Analysis: implemented robust business plan and strategic actions oriented to results; prepared reports detailing recommendations to… Show more • Results & Responsibilities: increased sales by 60% in a highly competitive environment by focusing on immunotherapy values for Metastatic Melanoma indication; represented brands and resources in a professional, compliant, ethical and effective manner, helping external customers understand the benefits and use of products for appropriate patients• Territory Analysis: implemented robust business plan and strategic actions oriented to results; prepared reports detailing recommendations to strengthen and improve territory performance Show less

São Paulo Area, Brazil

• Forecast Model: built patient/epidemiology-based forecasting model with variable scenarios• Patient Journey: gave support for the development of a Lung Cancer Patient Journey project, collecting insights from different stakeholders and services realities in order to understand bottlenecks, histology algorithm and treatment distribution in both public and private systems• Competitive Analysis: designed a robust competitive analysis to keep track of new launches from current and… Show more • Forecast Model: built patient/epidemiology-based forecasting model with variable scenarios• Patient Journey: gave support for the development of a Lung Cancer Patient Journey project, collecting insights from different stakeholders and services realities in order to understand bottlenecks, histology algorithm and treatment distribution in both public and private systems• Competitive Analysis: designed a robust competitive analysis to keep track of new launches from current and potential competitors, monitoring efforts and market moves for the purpose of identifying opportunities and threats Show less

São Paulo Area, Brazil

A pharmaceutical company that develops and delivers innovative medicines helping patients prevail over serious diseases.• Strategic PMO Implementation: structured project’s scopes in collaboration with project’s leaders; gave support for building project’s work breakdown structures and milestones; defined and compiled strategic KPIs for monitoring and evaluation• Strategic Planning Project: conducted the Brazilian affiliate strategic planning process review – in conjunction with… Show more A pharmaceutical company that develops and delivers innovative medicines helping patients prevail over serious diseases.• Strategic PMO Implementation: structured project’s scopes in collaboration with project’s leaders; gave support for building project’s work breakdown structures and milestones; defined and compiled strategic KPIs for monitoring and evaluation• Strategic Planning Project: conducted the Brazilian affiliate strategic planning process review – in conjunction with senior executives and key corporate brand teams – based on Health Care perspectives, macroeconomics scenarios and long term projections Show less

São Paulo Area, Brazil

A strategic management consulting firm focused on strategic planning and strategy implementation.• Strategic Planning (Energy Industry) - Structured value chain Analysis along with external context analysis; supported the development of the Business Model Generation diagram; assisted with the formulation of the Strategic Map• Strategic Planning (Research Industry) - Conducted executive Focus Group; elaborated competitive analysis; developed the Business Model Generation diagram;… Show more A strategic management consulting firm focused on strategic planning and strategy implementation.• Strategic Planning (Energy Industry) - Structured value chain Analysis along with external context analysis; supported the development of the Business Model Generation diagram; assisted with the formulation of the Strategic Map• Strategic Planning (Research Industry) - Conducted executive Focus Group; elaborated competitive analysis; developed the Business Model Generation diagram; assisted with the formulation of the Strategic Map• Internal Projects - Coordination of the "Novos Intérpretes" Program; elaborated Strategic Planning proposals for companies of various segments Show less

São Paulo Area, Brazil

A consulting firm specialized in strategy and business leadership.• PMO Implementation (Food Industry) – Established and contextualized best practices methodology; provided training to build core project management skills; estimated EBITDA impact for key projects• Strategic Planning (Food Industry) – Prepared organizational diagnosis; generated data models to extract analysis; conducted product and market distribution analysis; identified new growth opportunities• Strategic… Show more A consulting firm specialized in strategy and business leadership.• PMO Implementation (Food Industry) – Established and contextualized best practices methodology; provided training to build core project management skills; estimated EBITDA impact for key projects• Strategic Planning (Food Industry) – Prepared organizational diagnosis; generated data models to extract analysis; conducted product and market distribution analysis; identified new growth opportunities• Strategic Direction (Media Industry) – Defined along with counselors and board of directors: guidelines, vision, obstacles, and actions to strengthen the company in the long-term – Goal Setting methodology• Restructuring of a Customer Services Area (Graphics Industry) – Mapped process; defined new processes and services; established KPIs to monitor and improve service levels Show less

Lexington, Kentucky Area

An international organization, operating in 126 countries, that brings aid and help to those in need, whether this be due to poverty, unemployment or other issues.• Developed and implemented the website for the local organization• Produced and edited a variety of videos and institutional presentations• Supported and assisted the annual fundraising campaign "Red Kettles"• Coordinated social activities with the local community in need

Orange County, California Area

A national provider of employee benefit consulting and administration outsourcing services to the middle market.• Created several presentations for clients, related to medical care and Precept’s services• Supported the Precept’s Vice President on developing new clientele • Executed deep analysis and reformulation of the company’s blog and other marketing tools

Brazil, São Paulo - Sp

A management consulting company engaged in developing and training people on their core competences.• Created and managed quality improvement project for an insurance company• Supported leadership training projects for international banks• Consolidated cultural diagnostics for pharmaceutical company

Bachelor Of Business Administration (Bba), Eaesp - International Business

Activities and Societies: Consultoria Júnior Pública - FGV

Post Graduation In Business Mgmt With Emphasis On Pharmaceutical Industry

Student Exchange, Business Administration (Ingenieria Comercial)

Extension, Business Administration