Henrique Ribeiro Email & Phone Number

São Paulo, Sp, Br

Lead marketing planning and budget allocationTrack and report country performance to Paris LeadershipIdentify and lead key growth and retention opportunities in Brazil.Manage cross-functional teams to improve engagement and growth metrics.Create consumer-oriented media plans to address business needs.Manage marketing investments for maximum efficiency.Oversee internal reviews and approvals with top management.Execute 360 campaigns to ensure consistency across all consumer touchpoints.Conduct campaign reporting for future strategy support.Develop data-driven strategies for qualified traffic generation across paid andorganic channels.Analyze website traffic and customer behavior to identify growth opportunities.Implement automated merchandising strategies to enhance productdiscoverability.Serve as the main contact with central and international teams.Optimize search channels, both paid (Text Ads, Google Shopping) and organic(SEO).Conduct A/B and multivariate testing for optimization.Analyze results against KPIs to improve impact.Translate business goals into actionable traffic acquisition strategies.

São Paulo

• Media Planning:Orchestrating digital strategies for sales conversion and brand visibility.Continuous optimization of paid and organic campaigns.Strategic use of Tik Tok, Meta Ads, Google Ads, and Affiliates.• Inbound Marketing:Development and execution of strategies to attract and convert qualified leads.Implementation of conversion funnels and use of RD Station.• Social Media:Development of comprehensive strategies on social media platforms.Creation of content aligned with the brand identity to enhance digital presence.• Design Team Management:Leadership and supervision to ensure innovative designs.Close collaboration to ensure visual consistency.• Content Agency Management:Coordination with external agencies for the production of relevant materials.Monitoring performance and compliance with goals.• Conversion Rate Optimization (CRO):Implementation of A/B testing strategies to enhance conversion channels.Analysis of data and feedback to improve the user journey.• Power BI Dashboard Development:Creation of dashboards for performance analysis and actionable insights.• KPI Monitoring:Constant monitoring of key performance indicators.Detailed reports for evaluating the success of campaigns.Continuous monitoring of return on investment, customer acquisition cost, cost per lead, click-through rate, and cost per click in campaigns (ROAS, CAC, CPL, CTR, CPC).• HTML and CSS Page Development:Creation and enhancement of attractive and functional web pages.Ensuring optimization for mobile devices.• Growth Strategies:Active contribution to the development of sustainable strategies.Collaboration with multifunctional teams to align initiatives with organizational objectives.

São Paulo, São Paulo, Brasil

• Planning of performance strategies seeking user acquisition and retention within e-commerce• Budget definition, channels, formats and segmentations• Team and agency management• Management and monitoring of campaigns on platforms such as Facebook Ads, Google Ads, DV 360 (Programmatic), Affiliates, etc.• Management and Monitoring of KPI's (ROAS, CAC, LTV, Churn)• Development and monitoring of A/B tests• Sales Funnel Analysis• Interface with the CRM, Design and Content teams

São Paulo

- Development of media strategies and plans- Monitoring and analysis of KPI's and metrics. (ROAS, CPA, CTR, CPC, etc)- Interface and negotiation with vehicle teams- Sales funnel analysis.- Leadership and team management- Interface with the financial team for budget management and financial KPI's- Quality management of paid media campaigns- Channel experimentation and conversion optimization- Recurring analyses, presentation of results and action plan- Development of A/B tests- Interface with BI and CRM teams

São Paulo

Serving more than 50 customers. Management of the entire agency and team. Planning, execution and optimization of media campaigns. Creation of marketing funnels and presentation to customers, both scope and result. Development of Inbound Marketing, CRM and SEO strategies. Content planning for social networks, seeking branding and awareness through platforms such as Facebook and Instagram

São Paulo

Development of texts for offline campaigns, script for videos, content for social media and logos

Osasco

Responsible for the SQL-based ERP exchange project. Migrating, validating and placing all sectors of the company within the system