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Marketing leader focused on improving revenue, retention and growth. Experience in leading Client Marketing, demand generation, vertical marketing strategy, thought leadership and client communications for Paycor, a software company with a 25% growth rate and over $250 million in revenue. Demonstrating excellence in B2B SAS industry marketing with multi-channel strategic and executional expertise.
Paychex
View- Website:
- paychex.com
- Employees:
- 18293
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Senior Director, Demand GenerationPaychexSt. Louis, Mo, Us
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Senior Director, Demand GenerationPaycor Jun 2024 - PresentGreater St. LouisResponsible for developing a strategy for multi-touch demand creation programs that leverage both inbound and outbound marketing tactics. Leads the Digital, Field, ABM, Partner and National Marketing programs to drive to aggressive sales booking targets. Working closely cross functionally to drive strategy and influence success across sales, finance, marketing communications, revenue operations, brand awareness and product marketing. -
Director, Partner MarketingPaycor Oct 2021 - Jun 2024
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Manager, Partner Marketing StrategyPaycor Sep 2020 - Oct 2021
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Principal Partner Marketing StrategistPaycor Jan 2020 - Sep 2020Cincinnati, Oh
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Senior Marketing Program Manager; Strategic IndustriesPaycor Nov 2017 - Jan 2020Cincinnati, OhCurrently lead our Vertical Marketing strategy for Paycor, a SaaS HCM company with an annual growth rate exceeding 30%. In charge of developing and executing multi-channeled demand generation strategy to aggressively target Paycor's growth industries.• Generate content strategy within key verticals to increase overall brand awareness and improve overall win rate.• Implement a regionalized Account Based Marketing approach to increase sales and marketing efficiency within key markets. • Create strategic initiatives to engage clients and maintain organizational client retention goals.• Responsible for coordinating and managing our monthly webinar program to drive sales goals and increase brand awareness through multiple marketing and strategic channels.
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Senior Marketing Program MangerPaycor Jul 2016 - Nov 2017Cincinnati, Oh• Create quarterly demand generation campaigns designed to utilize multi-channel strategies to drive 46% of annual new business.o Achieved annual growth targets by aligning marketing programs with strategic sales initiatives to increase win rate. o In charge of developing an integrated marketing plan that incorporates inbound and outbound marketing techniques including digital, email, content, webinars, events and referral programs to increase ancillary product penetration. o Analyze marketing results to identify successes, failures, and trends and effectively communicate these findings to the leadership team.
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Client Marketing Program ManagerPaycor Nov 2013 - Jun 2016Cincinnati, Oh• Develop high-impact campaign strategies and initiatives targeting clients that will ensure that sales meets aggressive revenue goals.• Analyze campaign results to establish success metrics, carefully track success and adjust to create a greater impact.• Collaborate with a cross functional group of marketers, sales leaders, and client service leaders to execute multiple project.• Create strategic initiatives to engage clients and maintain organizational client retention goals.• Responsible for coordinating and managing our monthly webinar program to drive sales goals and increase brand awareness through multiple marketing and strategic channels.
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Co-Founder, Head Of OperationsEkomovers May 2010 - May 2013Cincinnati, OhioFounded and operated EkoMovers, a Cincinnati based environmentally friendly moving company in 2010. In three years we grew from a small college moving company to a full service, residential and commercial moving service. We started the company to fill a need for an environmentally friendly moving service that was both trustworthy and reliable. During my time with EkoMovers we successfully built a brand that increased its reach beyond the greater Cincinnati area and into the surrounding Indiana, Kentucky, and Ohio areas. Through aggressive, yet low budget, marketing campaigns and focused operational initiatives we built a strong and competitive company that was able to provide moving and other related services to residential and commercial clients. In May of 2013, my business partner and I successfully sold EkoMovers to a Cincinnati based holding company.
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OwnerTranquility Holdings Sep 2009 - May 2010Cincinnati, Ohio
Henry Link Skills
Henry Link Education Details
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Economics
Frequently Asked Questions about Henry Link
What company does Henry Link work for?
Henry Link works for Paychex
What is Henry Link's role at the current company?
Henry Link's current role is Senior Director, Demand Generation.
What is Henry Link's email address?
Henry Link's email address is mp****@****asy.biz
What is Henry Link's direct phone number?
Henry Link's direct phone number is +151333*****
What schools did Henry Link attend?
Henry Link attended Xavier University.
What skills is Henry Link known for?
Henry Link has skills like Entrepreneurship, Management, Operations Management, Leadership, New Business Development, Strategic Planning, Marketing For Small Business, Brand Development, Logistics, Supply Chain, Sales, Budgets.
Who are Henry Link's colleagues?
Henry Link's colleagues are Paul Emploi, Jack Zimak, Andrew Merritt, Akshay Nagpurkar, Amanda K. Ellis, Kevin Inglis, Tricia Herrera.
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Henry Link
Economics And Data Science Student-Athlete At University Of California, BerkeleyPasadena, Ca
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