Henry Obringer Email & Phone Number

- Supported the execution of digital advertising campaigns, working closely with media buyers and creative teams.- Managed the end-to-end setup, monitoring, and optimization of paid media campaigns across various social media platforms.- Conducted data analysis to identify performance trends and recommended optimizations to improve campaign efficiency and ROI.- Assisted in the development of creative assets and landing pages, ensuring alignment with campaign objectives and best practices.- Collaborated with external vendors and partners to ensure timely delivery of assets and smooth campaign execution.- Assisted in the management of advertising budgets and provided regular budget reports to account managers.- Assisted in the development and implementation of A/B testing strategies to optimize ad creative, targeting, and landing pages.

Remote

- Developed and implemented digital advertising strategies aligned with client objectives and industry best practices.- Utilized ad management platforms such as Google Ads, Facebook Ads Manager, and Programmatic platforms to set up, optimize, and monitor campaigns.- Conducted thorough analysis of campaign performance metrics, including CTR, conversion rate, and ROI, and provided actionable insights to clients for campaign optimization.- Collaborated closely with cross-functional teams, including account managers, creative teams, and data analysts, to ensure seamless campaign execution.- Managed advertising budgets and allocated resources effectively to maximize campaign performance and meet client objectives.- Implemented A/B testing strategies to optimize ad creative, targeting, and landing pages, resulting in a 5X increase in conversions.- Stayed up to date with industry trends and emerging technologies and recommended innovative strategies to improve campaign performance and user experience.

Portland, Oregon Metropolitan Area

- Developed and executed comprehensive email marketing strategies to drive customer acquisition, engagement, and retention.- Managed end-to-end email campaigns, including planning, segmentation, content creation, testing, deployment, and analysis.- Utilized marketing automation tools (such as Mailchimp, and Klaviyo) to automate and streamline email marketing processes.- Conducted A/B testing to optimize subject lines, copy, design, and call-to-action buttons to improve email performance.- Monitored and analyzed key metrics, such as open rates, click-through rates, conversion rates, and ROI, to measure the effectiveness of email campaigns.- Implemented personalized email marketing strategies based on customer behavior, preferences, and segmentation.- Collaborated with the design and content teams to create visually appealing and engaging email templates and content.- Stayed up to date with industry trends, best practices, and emerging technologies in email marketing.- Provided regular reports and presentations on campaign performance to the marketing team and senior management.

Portland, Oregon Metropolitan Area

- Developed and executed comprehensive digital marketing strategies to drive traffic, increase conversions, and enhance brand visibility.- Managed the company's online presence across various digital channels, including social media, search engine optimization (SEO), email marketing, and content marketing.- Conducted market research and analysis to identify target audiences, trends, and competitive landscape, and use insights to inform marketing strategies.- Oversaw the creation and optimization of digital content, including website copy, blog posts, social media posts, and email campaigns.- Collaborated with cross-functional teams to ensure consistent brand messaging and alignment of marketing efforts.- Utilized web analytics tools to track and analyze key performance indicators (KPIs) and make data-driven decisions to optimize campaigns.- Monitored and managed online reputation and respond to customer feedback and inquiries in a timely and professional manner.- Stayed up-to-date with industry trends and best practices in digital marketing and make recommendations for continuous improvement.

Portland, Oregon Metropolitan Area

- Developed and executed comprehensive ecommerce and digital marketing strategies, resulting in a 40% increase in online sales and a 30% boost in website traffic.- Managed a team of 6 marketing professionals, providing guidance and support to optimize their performance and achieve departmental objectives.- Led the launch of a new e-commerce website, overseeing the design, development, and implementation process, resulting in a seamless user experience and increased conversion rates.- Implemented effective SEO and SEM strategies, resulting in a 25% increase in organic search traffic and improved search engine rankings.- Planned and executed successful digital marketing campaigns across various channels, including social media, email marketing, and paid advertising, resulting in a significant increase in brand visibility and customer engagement.- Conducted market research and competitive analysis to identify trends and opportunities, utilizing data-driven insights to inform marketing strategies and optimize customer acquisition and retention efforts.- Monitored key performance indicators (KPIs) and regularly reported on campaign performance and e-commerce metrics to senior management, providing actionable recommendations for improvement.- Collaborated with cross-functional teams, including product development and customer service, to ensure alignment and seamless customer experience across all touchpoints.- Managed the digital marketing budget, optimizing spending to achieve maximum ROI and driving cost-effective marketing initiatives.