Henry Specht Email and Phone Number

- Designed and developed course materials to teach 20+ students the fundamentals of strategic planning with an emphasis on marketing communication.

- Developed and executed a growth-centric corporate strategy for a top European construction company.- Conducted target audience segmentation based on secondary data analysis to uncover unique insights for clients in Energy, Banking and Apparel

- Optimized the brand architecture and brand portfolio for a renowned U.S.-based international educational publisher.- Established a new product innovation process for a global household appliance conglomerate, leading to notable reductions in resource consumption.

- Compiled and analyzed various digital product packaging options for a leading German car manufacturer to boost service revenue.

- Crafted a brand strategy for a popular German restaurant chain with a strong presence in Japan.

- Developed scenarios for the future of urban living in an interdisciplinary team for Arcadis

- Conceptualized an international auto show in Germany that attracts several 100.000 visitors, catering to the evolving needs of exhibitors and visitors.

- Developed a playbook for a globally-recognized fashion retailer to enhance the in-store customer experience.

- Managed the finances of a student communication agency with 250 members and an annual turnover of over €10,000.- Strengthened the strategic direction and designed a new Corporate Identity (CI) for the organization.

- Coordinated a team responsible for organizing a two-day workshop attended by 120 participants.- Developed the workshop concept and secured partnerships with a client and 6 leading communication agencies.

- Optimized conversion tracking and performance marketing to reduce the Cost Per Lead (CPL).- Designed and executed online marketing campaigns across various social, search, and display channels.

- Managed projects involving the creation of radio spots, out-of-home banners, social media campaigns, and brochures with circulations over 100.000 copies.- Organized and executed various customer-centric events hosting large audiences.