Herald Chia 谢俊豪 Email & Phone Number

Singapore

Singapore

In my role, I develop and manage content across multiple platforms, ensuring brand consistency and stakeholder management. I also lead communications campaigns and coordinate multimedia projects to enhance Allianz Asia Pacific’s corporate messaging, including engaging with media and drive the digital communication platforms to generate higher visibility and traffic.Achievements:1. Developed impactful presentations for Allianz Asia Pacific's regional CEO, unveiling her visionary roadmap and spotlighting the region's innovation and pivotal role as a growth powerhouse. Content from the material produced ignited enthusiasm and inspired employees across the Asia Pacific region, showcasing the exciting journey ahead under the CEO’s leadership.2. Produced a captivating showcasing Allianz Lifesystems' Gearshift modules and the centralization of Allianz Malaysia’s regional IT delivery center in Kuala Lumpur. This project highlighted Allianz's innovative approach, transforming perceptions and reassuring employees about the positive impact of technology on their roles.3. Created dynamic visual assets for Allianz Asia Pacific Agency Force, showcasing opportunities for top-performing agents to upskill through a partnership with INSEAD and motivating agents to join Sandro Forte's masterclass on sales techniques. These videos aimed to drive revenue growth, elevate agent skills, and foster top performance.4. Produced a series of captivating features for Allianz Asia Pacific's bancassurance partnership with HSBC, showcasing the collaborative spirit and the benefits of their workshops and programs. These videos energized HSBC's top-performing agents by highlighting exclusive opportunities in the Champion Circle.5. Crafted an inspiring video celebrating Allianz Asia Pacific and its eight Operating Entities' Great Place to Work certification. This project captured why employees love being part of Allianz, elevating its presence in Asia, enhancing its employer brand.

Singapore

• Design, produce, and manage content for social media, branding, marketing initiatives, agency events, newsletters, and employee engagement programs.• Develop and oversee internal and external communication campaigns and materials to ensure alignment with organizational objectives.• Conceptualize and execute multimedia projects for regional conferences, town halls, and employee events.• Foster media engagement and conduct media analysis to extract insights and refine communication strategies.• Lead the management and maintenance of the company's online platforms, including Allianz Asia Pacific’s corporate website, intranet, and social media channels.• Maintain a consistent visual copywriting style and brand messaging across all communication materials and platforms to cultivate cohesive brand identity.• Collaborate closely with regional markets, stakeholders, and third-party vendors to align key brand messages and themes.• Drive the transformation of Allianz’s intranet through communication and change management and manage ad-hoc communication projects.Achievements:1. Led the creation of a compelling feature for Allianz Asia Pacific People and Culture team at the onset of the Covid-19 pandemic, highlighting Allianz's forward-thinking approach and groundbreaking collaboration with Google Assistant, transforming hiring practices and setting a new standard for innovation in talent acquisition.2. Enhanced brand presence by designing, producing, and managing diverse content, including social media posts, branding materials, marketing initiatives, newsletters, and employee engagement programs, significantly boosting brand visibility and engagement.3. Led high-impact communication campaigns, developing and executing internal and external campaigns, ensuring alignment with organizational objectives and fostering improved stakeholder engagement through multimedia projects for regional conferences, town halls, and employee events.

Singapore

Supported the company's marketing and branding efforts across internal and external platforms, including Facebook, Instagram, the corporate website, and the GJH E-shop.Achievements1. New Moon Singapore – Singapore’s No.1 Best Selling Abalone (Nielson)With a $6,000 marketing budget, I produced 22 videos, including food recipes, Season’s Greetings, and product advertisements, resulting in a 20% increase in online sales and over 10,000 views across Facebook, Instagram, YouTube, and the New Moon website within six months.2. Online Shopping and Travel App – 2rist AppWith a $50,000 marketing budget for the 2rist App, I executed 50 social media campaigns, curated 60+ travel blog articles and website content, and produced five videos, resulting in partnerships with over 100 merchants, a 2,000 increase in Facebook followers and likes, and over 2,000 video views.3. Managed the booth at the New Moon x HSBC Women’s Championship roadshow and events.

3/33 Lincoln Square South, Melbourne, Victoria 3010

• Produced explanatory videos for online content, research and development.• Worked closely with interviewees, academic experts and production crew.• Established the company’s video presence.• Liaised and worked closely with media professionals and members of the editorial team.• Provided creative direction and suggestions to media related work.

Bachelor Of Communication (Media) With Distinction, Film/Cinema/Cinematography/Video Studies, 3.3

Activities and Societies: Melbourne St. George Marathon, 42.6Km, Runner in 2010, represented RMIT University (Melbourne) • Represented.

Diploma In Computer Engineering, Electronics And Software Programming, Completed

Activities and Societies: Dragon Boat, Taekwondo, i-Guides, CENT Club. • Joined the CENT club in Engineering School where we find ways.