Created and implemented a successful sales strategy for the Pixformance concept in Belgium and the Netherlands with an aim of expanding customers.Undertook the selling and promotion of products and concepts for marketing success. Formulated key growth sales strategies, tactics, and action plans to meet annual targets.Selected Contributions:• Acted as self-employment agent and managed to quadruple the sales numbers in The Netherlands in the first year to around €500K. • Boosted the sales 5x in number of units and sold 4x as much in terms of revenue for Pixformance.

Managed business tasks, formulate and implement strategic plans for growing sales of a brand through close collaboration with partners in EMEA. Design and optimise LifeSpan distribution channel in EMEA through enforcement of sales strategies. Develop and modify new products to current markets by devising product development strategy in line with regional standards. Co-develop European launch strategy for new product Cycle Boxer by devising marketing and sales launch strategy. Selected Contributions:• Boosted 10% business revenue through implementation of sales strategy, while optimising distributor network.• Enhanced corporate growth by initiating and adding 10 new partners in 2019 to the distribution channel in Europe.

Co-owner of first Dutch location for Mrs.Sporty (German franchise formula)Selected contributions:• Create business plan to successfully get funding• Project management from finding the location until opening for the first day• Create and execute the marketing/ sales strategy to reach break even after 5 months

Held P&L and balance sheet responsibility for creating strategic plans to ensure business growth, managed a team of around 15 people, and prepared Balance Sheet by acting as Chairman of local MT with 50 FTE. Managed country operations for delivery and execution of plans, while recovering market position. Led the integration of acquired brands into sales strategy to reach out to the consumers. Selected Contributions:• Boosted average revenue growth by 5-10% from €9M to €13M through country planning. • Managed to deliver bottom-line results from 15-20% by boosting sale. • Cultivated solid relationship with leasing company to boost sales in with a strategic key account (Anytime Fitness, now have around 100 locations in the Benelux) that won 80% of new openings. • Repositioned Life Fitness Benelux to a ‘thought leader’ and completed solution partner in market, vs competition. • Initiated, led, and completed a company revamp/ refurbishment with as a mean goal to change the office/company culture into a more active and open one.

Held P&L and balance sheet responsibility by acting as Director Distributor & Consumer of local MT with 20 FTE. Held full accountability for delivering and executing strategic plan with an aim of attaining further international growth. Developed and executed network of over 30 distributors in Europe, Middle East, and Africa.Selected Contributions:• Generated revenue growth from $20M to $40M by applying profit optimisation tactics.• Attained bottom-line results (division contribution) consistently between 35% to 40%

Responsible for winning new business within the corporate account sector in Holland. Implementation of data and voice solutions in larger (>500 fte) companies.

I completed the 10 month HBO traineeship and was installed as Account Manager PLB. Core of my role was to manage the customers with a higher income and to offer them advice with regards to mortgages, insurances, share etc. At that time, this was called Personal Banking (PLB).