Maximize sales of Sony consumer electronics products (TV, DI, HAV and MPE) in the retail shops in my area. Achieve sales targets as forecasted in the quarterly account plans.Analyse customer and market data (stock and sales, budget monitoring, GFK data) in order to propose and negotiate new sell-in opportunitiesIncrease sell out by negotiating local in store activities (eg. Folders, incentives, investments)

Conduct training sessions on category products to internal trainers as well as dealers in proper form and level, dedicated to each target audienceExecute technical trainings about Sony products according to quarterly training plans.Manage the online training platform from content management to monitoring of usage.

Responsible for customer contracts in the training areas as assigned to me Work together with and guide the administration teamAnalysing customer training needs and work out tailor-made training programs Cost and benefit analysis of new training opportunities based on thorough market and competitor research

Development of internal staff trainings in Operations (Customs training, security training, forklift training, …)Provide these trainings tailored to various audiences (Operations, sales, customer service)Coaching new and existing employees

In this function i was responsible for the planning of all routes.I also worked at several projects related to the operations-departement, for example: adapting the warehouse so there were more storagefacilities.