Jen Rios Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Austin, Texas Metropolitan Area

Austin, Texas Area

Led and managed social media development and strategy for the Texas Medical Association, the largest medical society in the country. Developed and implemented internal and external TMA communications and marketing campaigns and materials. Oversaw TMA branding and style guidelines. Ensured messaging disseminated to TMA's 55,000+ physician members was clear.

Austin, Texas Area

Developed, implemented, and managed marketing and communications plans for products and services directed to TMA physician members. Responsibilities included content development, project management, copywriting, and overseeing paid social media efforts. Engaged with members about TMA member benefits at annual meetings and events.

Dripping Springs, TX

Managed public relations, marketing, and social media. Coordinated publicity, press requests, social media content development, promotions, and sponsorship requests. Oversaw print and digital advertising efforts.

Planned and executed marketing and publicity campaigns for Avalon Travel books and brands (Rick Steves' guidebooks and Moon Travel Guides). Managed social media, press outreach, e-newsletters, videos, and print and digital advertising. Managed two publicists and the marketing and publicity budget. Provided media training and coaching for authors.

Austin, Texas Area

Led author events at BookPeople, the largest independent bookstore in Texas.

San Francisco Bay Area

Managed three assistant media planners. Oversaw $3 million+ budget for Microsoft online media plans. Performed campaign optimization, analysis, research, contract negotiation, and relationship management for clients like Applied Materials and the Oakland Athletics.

San Francisco Bay Area

Developed publicity campaigns for Chronicle’s book and gift product lines.

Salinas, California Area

Covered education and public safety issues. Wrote a weekly column covering nonprofit organizations. Served as weekend assignment editor.

Journalism And Mass Communications

Liberal Studies