Hernando Ruiz Email & Phone Number

Fullerton, CA, US

United States

• Delivering large portions of the company’s annual strategic plan, working collaboratively with key leaders to shape our business strategy to get the most out of a $10B business in the US market.
• Partnered with high-profile cross-functional teams on high-impact financial projects.
• Pioneer new methodologies for INK business analytics that expose critical business metrics that could lead to tens of millions in additional profit over the next MTP (Mid-Term Plan).
• Consultant for top executives, creating detailed financial models, risk assessments, and economic landscape for financial scenario valuation for B2C and B2B divisions.
• Optimized processes efficiency by sorting out the organization's most relevant opportunities with the available portfolio––90% of initiatives implemented over the last year, including but not limited to Portfolio True.
• Develop strategic partnerships to add value to sensitive growth areas outside my main scope of work, such as B2B Printing Division and Service Sales Division.

Long Beach, CA

• Transferred to the Domestic market business unit (US and CA) to Consult on the printing division's overall INK forecasting and profitability modeling.
• Developed and implemented business analytics to track the Super-tank’s performance for the Domestic business unit and its contribution to the overall financial KPIs of the printing division.
• Researched and presented new business opportunities in other business categories within the printing division, such as business printing (Laser and Services) and Large-Format Wide Graphic Printers.
• Partnered with the parent company, Seiko Corporation Japan, to ensure best practices on business planning and foresee extended-run business opportunities that could drive additional profit gains.

Long Beach - California

• Transferred to the Latin team in Long Beach, CA, to lead and influence 11 subsidiaries and their local teams in problem-solving challenges, including but not limited to forecasting, portfolio planning, pricing.
• Partnered with cross-functional teams in Japan, the United States, and Latin countries to develop and implement the Super-tank business proposition in Latin America. By 2015, the category had the top-selling rank in.
• Epson Colombia “BRAVO” Award 2012 recognizes Local Business Achievements.
• Epson CCA Region “BRAVO” Award 2013 recognizes Regional Business Achievements.

Bogotá D.C. Area, Colombia

• Led and managed the Company's territory expansion within the Colombian North Region, including but not limited to responsibilities in Sales Operations, Marketing Communications, Trade Shows, and Customer satisfaction.
• Established new business opportunities by creating and executing marketing co-operative opportunities with Tech-Wholesales in the region to guarantee maximum penetration, especially with the consumer printing portfolio.
• Achieved all commercial and strategic goals within the Printing division, driving sales over US$1M+ with double-digit growth within an emerging market.
• Proactive business reaction to reduce the impact on regional business indicators due to political/economic turmoil in countries like Venezuela and Argentina during this time.
• Partnered with local Distributors and IT Malls on all B2C and B2B tactics to further the company's umbrella strategy of disrupting the market with the Super-Tank category.
• Efficiently handled key IT Mall accounts while boosting year-over-year sales at 17 retail stores throughout the Colombian North Region.

Master'S Degree, Marketing/Marketing Management, General, Marketing Management

Engineer'S Degree, Management Information Systems, General, Systems Engineer