Hernando Ruiz Email & Phone Number

Greater New York City Area

Ovation In Store is an industry leader in the design & production of custom Displays/Fixtures and Digital Signage Merchandising programs. My primary role was overseeing the complete retail executions from concept design, schedule development/management, engineering, fabrication, installation, and program roll-outs.Senior Project Director• Principal Lead for the company’s fixture division. • Developed unique custom fixtures and environments for some of the world’s most… Show more Ovation In Store is an industry leader in the design & production of custom Displays/Fixtures and Digital Signage Merchandising programs. My primary role was overseeing the complete retail executions from concept design, schedule development/management, engineering, fabrication, installation, and program roll-outs.Senior Project Director• Principal Lead for the company’s fixture division. • Developed unique custom fixtures and environments for some of the world’s most renowned Beauty and Fragrance brands. • Oversaw the entire process from ideation, design, pricing, engineering, fabrication and program roll-outs.• Directed projects for the following clients: Shiseido, Giorgio Armani, YSL, Estee Lauder, Bobbi Brown, Jo Malone, Shiseido, Cle de Peau, Chanel, La Mer, Becca, Too Faced, Byredo, Dolce & Gabbana, Kiehl's, Narciso Rodriguez, Camp Stores, Ralph Lauren, Replica, Westman Atelier, Malin + Goetz, and U Beauty.Projects include: - Latest design concept (from concept development to roll-out) of Giorgio Armani and YSL at all Nordstrom’s store locations- Kiehl's original 13th St. store Heritage Lobby- Kiehl's LGA Airport Terminal B store fixtures and tech wall - Cle de Peau's stores at various Bloomingdale's, Neiman Marcus, Saks, and Macy's locations - Chanel stores at Macy's- Shiseido's new store design concept at Macy's- Implementation of all Shiseido fixtures at Saks NYC store remodel- Dolce & Gabbana Fragrance new design concept at Macy’s stores - In-store implementations for Byredo, Kiehl’s, Estee Lauder, Bobbi Brown, Too Faced, Becca, Sulwhasoo, Jo Malone, Amore Pacific, Narciso Rodriguez, Westman Atelier, and U Beauty. Show less

Hicksville, Ny

Econoco Corp is one of the country’s premiere manufacturers of custom and stock retail fixtures. The company manufactures fixtures used in bank branches and retail stores. The company has manufacturing capabilities in wood, metal, fiberglass, plastics, etc. With manufacturing facilities throughout the world, it offers both high quality custom and standard retail fixtures and mannequins.Creative Director• Principal lead for all projects from inception to completion; responsible for… Show more Econoco Corp is one of the country’s premiere manufacturers of custom and stock retail fixtures. The company manufactures fixtures used in bank branches and retail stores. The company has manufacturing capabilities in wood, metal, fiberglass, plastics, etc. With manufacturing facilities throughout the world, it offers both high quality custom and standard retail fixtures and mannequins.Creative Director• Principal lead for all projects from inception to completion; responsible for design, budget, schedule and implementation. Primary client contact point.• Developed custom branded fixtures for hundreds of corporate retailers and financial service clients ranging $12-14M in annual revenue. • Designed stock fixture lines for over 8000 individual SKUs, producing annual revenue at $6M.• Evaluated locations, negotiated, designed, and implemented Econoco’s NYC showrooms. Also responsible for all aspects of Econoco’s tradeshow / showroom programs for 12 years, winning best of show at Globalshop (America’s retail and fixture Expo), and NADI. Achievements:My creative director role transformed the company to become the “go-to” fixture manufacturer and design service solution for retail environments. By adding dozens of stock lines extensions and custom solutions, my team secured sizable and vastly diverse projects including Federated Department Stores, Macy's, JCPenney, Bloomindales, Merrell, Limited, and Bon Ton organizations, each requiring start-to-finish responsibilities. With my vision to seize a market position, Econoco became a highly reliable and recognized leader in the International fixture landscape. Show less

New York, Ny

Interbrand the world’s leading brand consultancy combines the strategy and analysis of a management consulting practice with the creative elements of branding and design. The company offers a wide array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their brands. Interbrand has offices in 34 cities in 22 countries.ResponsibilitiesSenior Design Director – Interbrand 3D Division• Developed hundreds of schematic concepts to… Show more Interbrand the world’s leading brand consultancy combines the strategy and analysis of a management consulting practice with the creative elements of branding and design. The company offers a wide array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their brands. Interbrand has offices in 34 cities in 22 countries.ResponsibilitiesSenior Design Director – Interbrand 3D Division• Developed hundreds of schematic concepts to final implementation based on client’s branding and business objectives.• Prepared dozens of proposals, project scopes, timelines, design briefs and presentations• Implemented fabrication, usage guidelines and roll-outs for 8 projects • Assessed and value engineered with 50+ outside consulting services/vendors• Managed 15 member design teamAchievementsFleet Bank: Design development of a 33 retail branch rollout program throughout Massachusetts, Pennsylvania and New York. Tasks included prototype branch building design, urban branch multimedia storefront design, interior fixture design, and ATM building and kiosk design. Wachovia Bank: A complete brand strategy and platform following a merger of First Union and Wachovia banks. Design tasks included identity design, an exterior signage system for corporate and retail branch locations, sports event signage, ATM surround and kiosk system, and an interior merchandising fixture and signage system. Retail and corporate items above are being implemented into new and existing locations.Banreservas: A complete branding solution was developed for the largest bank in the Dominican Republic. Design tasks included identity design, an exterior and interior signage system being implemented in all retail and corporate locations, ATM surround design, and a complete integrated branded retail branch component system to be used for all new locations and existing key locations.Other ClientsTelcel, Bancredito, Biogen-Idec, Guidant, MCI. Show less

New York, Ny

JB+C was a multi-disciplined creative agency with 45 employees who provide branded environment design for the Financial Services Industry. Design tasks include branding/identity development, architecture and interior design, proprietary fixtures, graphics, standards, and global implementation. Director of Fixture Development Services• Developed and applied strategies based on innovative business model for existing and new facilities.• Evaluated potential locations, designed… Show more JB+C was a multi-disciplined creative agency with 45 employees who provide branded environment design for the Financial Services Industry. Design tasks include branding/identity development, architecture and interior design, proprietary fixtures, graphics, standards, and global implementation. Director of Fixture Development Services• Developed and applied strategies based on innovative business model for existing and new facilities.• Evaluated potential locations, designed concepts, specifications and implementation of retail branded fixtures.Senior Project Manager (International)• Implemented Model Branch programs on location.• Trained local fabricators and consultants internationally for program implementation in USA, Spain, Taiwan, India, UAE, Japan, Australia, Malaysia, Indonesia, Canada, Argentina, Brazil, Venezuela, UK, Belgium and Greece.• Introduced and educated the division heads of individual countries on how to deliver a complete branded experience that made retail banking a successful business proposition. Director of Technology Services• Introduced CAD, 3D, animation, web and graphic design for project development• Established design and production standards.• Integrated new technologies as business strategy for internal staff and designers • Created standards for consultants worldwide.• Hired and trained production staff.AchievementsCitibank: Development and implementation of a fully integrated environment, called “Model Branch”. Branch program was integrated into 85% of their retail branches worldwide. The Model Branch program re-defined the concept of retail bank design for all retail financial institutions globally.First Union: Development and pilot of re-engineered channel delivery in existing branches. Program was implemented into all new and existing branches.Charles Schwab: Development and implementation of a fully integrated environment for all new international branches. Created alternate channel access points. Show less

New York, Ny

Specialists in acoustical design for media giants ABC, NBC, HBO.

Silver Springs, Md

Architectural firm with varied commercial clients