Hernan Laurin, Mps Email & Phone Number

Greater Phoenix Area

In my position as Division Marketing Manager, I am responsible for all aspects of the Phoenix Division digital strategy as well as website maintenance and control. I oversee the creation, implementation, and analysis of all outreach communication initiatives and activities for our markets in the Greater Phoenix area, Buckeye, Litchfield Park, Peoria, Glendale, Casa Grande and Coolidge along with the execution of events and engagement activities to include planning, implementing and analyzing results. I manage all aspects of the division invoicing, coding, budgeting, marketing and sales collateral, vendor relations, sale centers installation and IT equipment maintenance and support; all of it while elevating the brand experience and recognition. By working closely with the Sales, Forward Planning, Finance, Purchasing, Construction, Land Acquisition, Land Development, Home Care and Closing division leadership teams, I provide the expected and crucial marketing support and expertise through the entire homebuilding process.

Phoenix, Arizona Area

Management & Support: Provided primary support to the owner/broker including professional and personal matters. Handled all company and personal communications. Managed calendar, agendas, reports, confidential and personal matters. Assist with marketing, project management and client relationship development.Event Management: Strategic event planning and engagement activities. Conceptualization, planning, execution and analysis. Digital Marketing: Social and traditional media marketing campaigns conceptualization, implementation and analysis.Marketing Collateral - Branding: Creation and distribution of all sales and marketing collateral.Corporate Communications: Conceptualization, creation, implementation, distribution, execution and analysis of all outreach communications initiatives and activities. Copywriting.

Scottsdale, Az

Management & Support: Marketing liaison for the Arizona Region. Participated in key regional meetings including sales, finance, budget, marketing and management. Managed all brand standards changes and updates within the region and per division.Event Management: Strategic event planning and engagement activities. Conceptualization, planning, execution and analysis.Digital Strategy: Created, audited and maintained regional information on website according to pricing/product updates.Sales & Marketing Collateral - Branding: Creation, maintenance and distribution of all sales and marketing collateral pieces.Corporate Communications: Conceptualization, creation, implementation, distribution, execution and analysis of all outreach communications initiatives and activities. Copywriting.

Phoenix, Arizona Area

Membership Management & Social Media: Corporate membership database support, maintenance and management. List coordination. Contact between members and corporation. Social media and web updates.Graphic Design & Public and Media Relations: Support in web and print ads, power-point deck presentations, conceptualization and design. Brand alignment and development. Composition of press releases and corporate newsletters.Event Support & Advertising: Primary support for all events/conferences. Corporate Credentialing, product launches. Liaison between print and web publications and marketing and media department.Copy-writing & Editing: Assisted the editor with composing, proof reading and publishing internal and external corporate collateral.

Phoenix, Arizona Area

Marketing & Sales: Conducted student appointments to identify students' educational goals disseminate course, and program information to potential students. Assisted potential and current students in understanding their financial obligations in partnership with the students’ assigned finance advisor as well as their academic advisor.

Scottsdale, Arizona

Sales & Marketing: Directly managed/coordinated client accounts. Participated in the development of new project proposals. Strategic Research & Marketing: Assisted and collaborated with the president/head designer in the development of residential and commercial projects, and the implementation/development of strategic planning to boost functionality and profitability of the business.External Affairs & Public Relations: Managed, planned and facilitated company’s activities, public events and client’s presentations. Managed, coordinated and supervised international business, customs regulations and international exchange procedures.Client relations: Created, developed and maintained professional and personal relationships with clients and vendors.Account & Calendar Management: Managed and coordinated the daily activities of the president and partner. Domestic and international travel arrangements, agendas for meetings and appointments.

Master Of Professional Studies In Strategic Public Relations - School Of Political Management, Public Relations - Communications

Activities and Societies: Member Public Relations Society of America

Bachelor Of Science In International Business, Business