Hernán Miranda Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Lead Social Media and Influencer Strategy: Spearheading global social media campaigns and influencer partnerships to enhance brand visibility and engagement across key markets.Cross-functional Collaboration: Coordinating with Artistic, E-commerce, CRM, and Production teams to ensure the seamless execution of product launches and marketing campaigns.Partnership and Event Management: Driving strategic partnerships and organizing high-impact influencer and press events, including… Show more Lead Social Media and Influencer Strategy: Spearheading global social media campaigns and influencer partnerships to enhance brand visibility and engagement across key markets.Cross-functional Collaboration: Coordinating with Artistic, E-commerce, CRM, and Production teams to ensure the seamless execution of product launches and marketing campaigns.Partnership and Event Management: Driving strategic partnerships and organizing high-impact influencer and press events, including exclusive product previews and brand activations.Performance Tracking and Reporting: Implementing tools for comprehensive reporting on social media, influencer campaigns, and press coverage, optimizing strategies based on data-driven insights. Show less

Paris, Île-De-France, France

Parigi, Ile-De-France, Francia

Build and grow strong partnerships with clients by deeply understanding theirbusiness, managing day-to-day operations, and optimizing ways of working andprocesses.Oversee several global product launches as well as digital monthly events, ensuringfinancial health and reporting for a 500k € portfolio.Ensure accurate and qualitative delivery of projects and client’s requests whileleading and coordinating cross-functional teams (creatives, strategy and… Show more Build and grow strong partnerships with clients by deeply understanding theirbusiness, managing day-to-day operations, and optimizing ways of working andprocesses.Oversee several global product launches as well as digital monthly events, ensuringfinancial health and reporting for a 500k € portfolio.Ensure accurate and qualitative delivery of projects and client’s requests whileleading and coordinating cross-functional teams (creatives, strategy and production).Creation of client presentations and developed new scopes of work to further expandexisting business. Show less

Paris, Île-De-France, France

Luxury and Premium Brands - Raffles, Fairmont, Orient Express, Sofitel, MGallery, Mövenpick, SwissotelInternal creative agency within the Accor Hotel Group that is responsible for every creative project of the group and its brands (advertising, branding, visual identity, brand image, positioning).Some of the projects I lead: - Sofitel new advertising campaign - French It! and new brand VID- Creaton of advertising and promotional assets for the Launch of MGallery… Show more Luxury and Premium Brands - Raffles, Fairmont, Orient Express, Sofitel, MGallery, Mövenpick, SwissotelInternal creative agency within the Accor Hotel Group that is responsible for every creative project of the group and its brands (advertising, branding, visual identity, brand image, positioning).Some of the projects I lead: - Sofitel new advertising campaign - French It! and new brand VID- Creaton of advertising and promotional assets for the Launch of MGallery Boutique- Development of the Accor Brand Book and Luxury Flagships Book for internal and B2B stakeholders- Execution of Sustainable amenities for Luxury and Premium brands- Creation of marketing assets for the Global Development team- HR recruitment campaigns for Novotel and MercureDevelopment of global marketing campaigns for the luxury and premium brands' portfolio.Managing creative and production teams from ideation to delivery to ensure efficient, consistent and qualitative campaigns launches.Strategic recommendations and analysis of 360 marketing initiatives (PR,SoMe, Digital, etc).Manage client relationships and expectations, while ensuring regular communication to maintain alignment on briefings, scope, deliverables, timelines, budget, etc. Link with internal clients to ensure clarity of the briefings, debriefings, and communication all along the project lifetimeBuild and keep high levels of team effectiveness (communication, collaboration, productivity)Lead the Luxury, Premium, Midscale brands and corporate work streams. Show less

Paris, Île-De-France, France

- Support and drive internal and external Creative and Production teams to ensure efficient, consistent and qualitative delivery.- Work on strategic and creative researches to support the team (market researches, moodboards, etc.) - Support Creative and Production teams with client needs, planning wise and budget wise.- Follow up of the projects and associated budgets (dashboards) - Give regular reportings on the progress of the campaigns.- Support the Account Director for Premium… Show more - Support and drive internal and external Creative and Production teams to ensure efficient, consistent and qualitative delivery.- Work on strategic and creative researches to support the team (market researches, moodboards, etc.) - Support Creative and Production teams with client needs, planning wise and budget wise.- Follow up of the projects and associated budgets (dashboards) - Give regular reportings on the progress of the campaigns.- Support the Account Director for Premium and Luxury brands (projects, administrative tasks, meetings , conference calls) Show less

Galicia, Spain

Customer service and sales support. Lead the introduction of inventory KPIs for more than 1000 SKUsDevelopment of E-commerce website and centralization of online and offline inventory through the use of Shopify.

Rennes, Bretaña, Francia

Content creation for the international social media platforms of RSB maintaining alignment with the brand guidelines.Assist in communication strategy and creative strategic planning. Report on trends and benchmarking to create strategies to engage social media followers.

Bogotá D.C. Area, Colombia

Aided in the development and management of market research projects in the areas of methods and processes.Development of a brand consultancy project for a higher education institution.Formulated strategies for clients based on insights gained from the market research findings.

Bogotá, Distrito Capital, Colombia

Research Assistant at the Centre for Brand Analysis and Development of La Sabana UniversityAsistente de investigación del Centro de Análisis y Desarrollo de Marca en Universidad de La Sabana como opción de grado.

Bogotá D.C., Colombia

Master Of Science - International Luxury And Brand Management, Marketing

Administración De Mercadeo Y Logística Internacionales

Activities and Societies: - obtained the best results in the Saber Pro exam, a national standardized test designed to measure the quality.

Semester Abroad

Activities and Societies: I got the opportunity to work in multicultural teams, experiencing, and learning from different cultures. Luxury.