Hernan Ponce, President, DigiROI Marketing and AdvertisingA Journey from Media Executive to Entrepreneurial VisionaryEarly Life and Education: Hernan Ponce was raised in South Florida. Growing up with a passion for business, he pursued a degree in business administration at Barry University in Miami Shores. His insatiable curiosity led him to explore the evolving landscape of media and its intersection with emerging digital opportunities.Rise in the Corporate World: Hernan was given opportunities in sales and management at various media conglomerates such as McClatchy, Tribune, CBS Radio, Hearst corporation and Digital First Media. Hernan quickly climbed the ranks within these major media conglomerates, leveraging his keen understanding of sales, marketing, management, media trends and innovative thinking. He played pivotal roles in each of these company’s transition to digital platforms, foreseeing the shift in consumer behavior and the importance of adapting to the digital era.Innovations in Media: As a corporate executive, Hernan spearheaded several groundbreaking initiatives that yielded huge revenue for each of the companies he worked for. He championed the development of launching new print and digital products, and interactive content. Under his leadership, each company grew market share in the print and digital media landscape.Transition to Entrepreneurship: Driven by an entrepreneurial spirit, Hernan eventually made the bold decision to leave the corporate world and embark on his own journey. Drawing on his years of experience and foresight, he founded DigiROI Marketing a startup aimed at disrupting the traditional media landscape. His venture focused on partnering with technologies companies, marketing companies, and leveraging cutting-edge technologies. He negotiated revenue volume advertising agreements with media to deliver ROI (return on investment) for his clients.