Jessica Herrera Email & Phone Number

Held organization-wide strategic communications vision, oversaw all branding and tone decisions, and led the largest team at the organization. Pursued proactive and responsive campaigns to ensure the organization was laser focused on its theory of change, continuously innovating lock in wins for women. Designed and managed long-term and day-to-day creative.

Sat on the leadership team, developing overarching goals, strategies, and tactics to ensure the organization was continuously innovating and achieving wins. Served as senior strategist and holder of the organization's tone and brand. Designed long-term and day-to-day marketing strategies for Supermajority's campaigns and projects.

Designed long-term and day-to-day communications strategy and operations for Voting Rights Lab’s campaigns and brand. Served as senior strategist and liaison to other departments on communications and media related issues. Cultivated media relationships with state and national reporters in order to effectively shape stories and media narratives.

Drafted press materials and drove media strategy. Developed creative tactics to help break through in a crowded media environment. Maintained relationships with state and national media to help shape narratives around voting rights.

Tucson, Arizona Area

Pitched and placed hundreds of national, regional and local media stories. Wrote and edited press materials, rapid reaction quotes and opinion articles. Developed media strategies and assisted program staff in planning newsworthy campaigns.

Austin, Texas Area

Provided strategic media planning and oversight for Sierra Club local, regional and national campaigns. Worked with grassroots organizers to implement media strategies and tactics. Responsible for writing long-term and rapid-response media to promote the Sierra Club's conservation campaigns.

Tucson, Arizona Area

Organized and coordinated communications with more than 800,000 supporters daily using an online network of action alerts, email appeals, newsletters and breaking news items. Supervised communications staff and oversaw the organization’s online organizing and direct action campaigns.

Tucson, Arizona Area

Communicated with more than 600,000 supporters daily through email alerts and online communication. Organized and coordinated campaigns to mobilize and activate supporters through an online network of action alerts through direct contact and interactive social media.

Tucson, Arizona Area

Lead organizer for the Pima County Chapter of SEIU Local 48. Organized more than 3600 employees at various sites across the County and grew membership base to larger than 300 members. Supervised five staff in the recruitment and retention of membership in Pima County and the State of Arizona. Coordinated effort to increase membership through special.

Worked with MFV staff to plan, organize and implement activities in Arizona specifically in Southern Arizona but not limited to this area. Created and maintained partnerships with a variety of individuals, organizations, media outlets and other entities. Assisted Arizona State Coordinator with the development of citizenship workshops and other similar.

Helped the organization expand membership base and raise funds to continue programming throughout the state. Promoted civic engagement of the Latino community through a series of radio announcements and interviews. Created a framework for English literacy classes to be taught across the state of Arizona to more than 100 members.

Reported and wrote for the online magazine and blog. Contributed five articles. Used media judgment, pitched content ideas, conducted interviews, and drafted stories using information gathered. Analyzed and edited editorial content to ensure factual basis and sourced materials by finding background information.

Published 15 pieces for the online magazine and contributed two articles to the print magazine. Used media judgment to pitch, fact check, and edit stories. Researched and covered politics, international relations, and government events as a member of the editorial staff.

Reported more than 40 stories for the features desk. Conducted interviews and drafted stories using the information gathered. Researched and covered arts, entertainment, fashion, and career events in the New York Metropolitan area.

Authored and edited sections of a report on the state of democracy in Mexico published by Freedom House. Applied news judgment to analyze developments quickly and put into context for readers.

Ma, International Studies

Activities and Societies: Staff writer for the SAIS Observer.• Concentrations: International Economics and Latin America; Emerging Markets.

Ba, International Studies

Activities and Societies: Alpha Phi International Fraternity, The JHU Barnstormers, Woodrow Wilson Debate Council.• Concentrations: Latin.