Hervé Beck

Hervé Beck Email and Phone Number

Operating Partner - supporting portfolio companies operationally whilst creating value @ Animalogy
France
Hervé Beck's Location
France, France
Hervé Beck's Contact Details

Hervé Beck personal email

About Hervé Beck

CEO | ENTREPRENEUR | START UP & SCALE UP | 360 OMNICHANNNEL | CONSUMER HEALTH | AGRI-AGRO NUTRITION Proud to deliver a clear Before / After picture as a legacy.For my people, for the business and for our stakeholders.o 10 years of general management in one of the Top 10 CPG, combined with CEO position in a DTC start-upo Strong expertise in omnichannel management, covering modern trade, specialized and digital channelso Familiar with fast-growing categories where competition comes both from multinationals and local brandso Proven track record in business development & brand scaleIn love with -> define and steer strategic plans for the transformation of the organization (structuring/restructuring/change management or evolution of the business model)-> develop a 360 omnichannel approach (wholesale + retail + eCommerce combined)-> customer-facing initiatives : Joint Business Plans, Top2Top meetings, Key Accounts support-> people engagement in order to reinject innovation in R&D and business development initiativesMore than 5 years of experience collaborating with VC, PE and Family Offices on pre & post-deal projects° target acquisitions° due diligences° business & management team reviewsActing as an Operating Partner for (ego-less) founders and Management TeamsFocusing on business optimization / staffing / distribution strategy / new channels & commercial partners / new markets expansion / scale-up ---------Open to relocation and new opportunities.herve.beck@gmail.comTel. + 33 6 86 27 30 18

Hervé Beck's Current Company Details
Animalogy

Animalogy

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Operating Partner - supporting portfolio companies operationally whilst creating value
France
Website:
axcelpartners.co
Employees:
1
Hervé Beck Work Experience Details
  • Animalogy
    Operating Partner - Supporting Portfolio Companies Operationally Whilst Creating Value
    Animalogy
    France
  • Axcel Partners
    Directeur Associé - Associate Partner
    Axcel Partners May 2023 - Present
    Paris
    Premium interim management is what we do.We exclusively operate at C-Suite, Board or Strategic Projects level.We dedicate our effort to finding the impossible candidate within impossible deadlines.And we manage to do it above market standards.Looking to hire top interim leaders? The singularity of AXCEL Partners network gives you access to 4 competitive advantages: 1 - PERSONAL EXPERIENCE We have faced our clients'problems, directly and head-on. Yes, we've been there before. Very often.How ? All of us are ex-CEO, COO or C-Suite execs like you. We understand why, how & where your organisation is suffering. Hence, clients trust our experience. 2 - DEDICATION How could a 25 year old student qualify a top manager with 25 years of experience ? Simply speaking, he/she just can't.Unfortunately, this a standard process in most interim practices.At AXCEL Partners, the identification, selection and calibration process for the right candidate are all carried out by our Partners directly.Not by temporary staff, interns or work-study workers. No filters.Our top executive managers can feel the difference. They keep saying it to us every week.3 - UNUSUAL SPEED We usually come up with the right candidate within 48h, weekends included. Why ?Network is everything. So, we nurture it.Want evidence? Most candidates take our call, even when they are off-market…4 - WORLDWIDE FOOTPRINT We apply the same methodology and rigour everywhere.Why and How ? Our organization mirrors that of our clients. Like you, we operate with our own units internationally. We safeguard our own tools/process to guarantee your success. Want to talk to us ? + 33 6 86 27 30 18 contact@axcelpartners.co
  • Animalogy
    President
    Animalogy Jan 2021 - Present
    Paris, Île-De-France, France
    ANIMALOGY is my owned advisory firm, exclusively dedicated to Venture Capital, Private Equity & Family Offices. Key Initiatives and Results• As Operating Partner, I work in the business, not on the business. Trying to embody the alignement of interests between investment firms and founders by catalyzing growth and maximizing value creation. • Bespoke and insight-driven analysis on go-to-market strategies and business development, due diligences, M&A & LBO, business portfolio & management team reviews. Pre-and post-deals.• Specific expertise in B2B and DTC in the Consumer/ Animal Nutrition / Health Care Consumer across Europe and US• Investment vehicule (own money) in early-stage startups with impact-as-a-purpose in the Petcare / Mobility / Health Care industries. 500k€ invested so far.
  • Kookapi
    Co-Founder & Chief Executive Officer
    Kookapi Mar 2021 - Apr 2023
    Lille, Hauts-De-France, France
    Creation of a mission-driven business in Petcare. Direct-to-Consumer (DTC) model. First located at Tomcat Factory (Levallois-Perret), then incubated at EuraSanté (specialized in Biotechnologies & FoodtTech) and part of EuraTechnologies Hub in Lilles (Top 30 Europe Start-up Hubs by Financial Times).• leading the charge in the Alternative/Novel Proteins field: insect-based, plant-based and algae-based petfood• leading a team of 7 people• our purpose: “reconcile animal wellbeing with sustainability”Key Results• Conversion rate, Average Order Value and Retention ratio above market standards• Implementation of a selective distribution strategy (50+ stores internationally) on top of DTC operations• Main Customers : Petstores, Veterinary Clinics and Groomers • Mission-driven company (“entreprise à mission”) and B-Corp Certification PendingShutdown of activity due to lack of funds (Q2 2023)
  • Kind
    General Manager France Benelux & Emea Zone, A Division Of Mars Inc.
    Kind Jan 2019 - Oct 2020
    Paris Area, France
    Launching of the brand from the ground up in the fast growing and ultra-competitive healthy snack category across key markets in EMEA. Full P&L accountability with a reporting line into the Global VP Business Development. Key Results• Recruitment & development of 12 direct reports in sales & marketing across 6 countries• 35,000 points of sales opened in 18 months.• KIND brand gained the leading position and/or category driver role in 6 key markets, incl. FR, BE, NL, IT, SP and Israel• Key customers : Carrefour, Auchan, Monoprix, Esselunga, Delhaize, Eroski, Relay, Prêt-à-Manger, Starbucks, Cojean, Selecta, Gaumont, Autogrill, Q8, Repsol, David Loyd, Barry's,..• Building brand awareness by reaching over 200million contacts via media mix model: social media, street marketing, partnerships (Deliveroo/Waze..), urban billboards and tastemakers (premium fitness clubs, micro/macro influencers, boutique hotels).
  • Mars
    Global Director Ecommerce & Digital Marketing
    Mars Oct 2015 - Dec 2018
    Montpellier
    In a context of digital transformation of a 3.5b$ business, I started the Global Digital Practice and acted as a leading force by recommanding and sharing why we should transform, to what extent, and how we should do it.Member of One Mars Global Digital Team (petcare, chocolate, gum) and reported into Global CMO. Key Results• Global Digital roadmap including Direct (DTC) and Indirect eCommerce + Omnichannel strategy, Portfolio differentiation + Strategic Revenue Management• Creation and development of global eCommerce and Digital Marketing team• Creation and direct management of the 1st digital factory at Mars Inc. (30+ people).in eCommerce :• I became AMAZON Global Key Account, leading the strategic customer relationships agenda wordwide.• With my team, we elevated the brand experience through a dedicated brand store on Lazada (ALIBABA) in Singapore, later replicated in Indonesia, Thailand, Vietnam and Philippines.• Set up of a Perfect Digital Store program to harmonize brand identity/digital assets and improve brand execution : adopted by all markets • Key Customers : Zooplus, Fressnapf, Pets At Home in Europe, Amazon & Chewy in the US, Alibaba in China and Pet Circle in Australiain Digital Marketing• Global Rollout of the new website under the same CMS (Sitecore) in 30+ countries, resulting in increased organic traffic (+15%) and share of search on Google (+5pts yoy) • Together with Google team based in London, we co-created a "C-Suite program" to raise digital awareness among the Global Leadership Team and among senior leaders in the organization
  • Mars
    General Manager
    Mars 2012 - 2015
    Cracow, Poland
    The challenge was to completely restructure the business and come back to double-digit growth.I was in charge of both demand & supply management teams, reporting into VP Europe. Key Initiatives• Reshaped and re-energized the local management team with redefinition of roles & responsibilities. Gallup engagement score went from 3.2 to 4.8 (out of 5) in 3 years.• New Go-To-Market : from indirect distribution to 100% direct distribution in 3 sales channels (Veterinary market, Petstores and Breeders) in 18 months.• With a hands-on and customer-facing approach, we managed to attract Europe #1 eCommerce player (Zooplus) to accelerate operations in PolandKey Results• From 0% growth to +15% net sales (CAGR) and profitability level x1.8 in 4 years• Business size x2, exceeding 100m$ with nearly 300 employees (supply/sales/office)• From 12.5% to 25% eCommerce sales into total P&L • New production line (40k tons annually) to become 3rd largest factory within Royal Canin Supply network.
  • Mars
    General Manager
    Mars 2007 - 2011
    Bucarest, Romania
    The challenge was to set a business unit...from scratch.In my position as GM, I was member of the Emerging Markets Leadership Team and was reporting into the Global VP Business Development.Key Initiatives• Creation of 2 legal entities from my hotel room in Bucarest• Recruitment of 40+ collaborators, including multi-functional management team• Set up of the very 1st Vet Business Forum to educate Vet Professionals on Sales & Marketing best-practicesKey Results• We reached 10m$ in Net Sales after 3 years, with profitability from Year 1• Integration of sole distributor and creation of 4 Distribution Centres • Development of a customer-centricity program for selected veterinary clinics to improve customer experience (post-implementation sales between +40%/80%). Key Customers : MaxiPet, Hornbach, Animax and Zoomania
  • Royal Canin
    Marketing & Communication Director Japan
    Royal Canin 2003 - 2007
    Tokyo, Japon
    My challenge was to share and infuse the brand DNA and culture into the newly created Japanese business unit.I was member of the local management team (only foreigner), reporting to RC Japan President.Key Initiatives and Results• Development of marketing team from 3 to 17 associates, including in-store visual merchandising, scientific communication and training, promotion and events, customer care• Support the Sales team in the management and improvement of our Distributors' network• 6-month assignment in the APAC region (China, Thailand, Taiwan & South Korea) as coach for Best-practice sharing in online sales and in-store gold merchandising
  • Royal Canin
    Global Marketing Manager
    Royal Canin 2000 - 2003
    Région De Montpellier, France
    Portfolio development and management of Dog and Cat product both for Modern Trade and Specialized channels. Reporting into the Global CMO. Team : 3 people.Key Initiatives and Results• New product creations, including world premieres with the Indoor/Outdoor ranges disrupting the historic lifestage approach (junior/adult/senior) in the category + Kitten 1st age product + exclusive nutrition for Pure Breed cats : Maine Coon & Siamese• Private Label developments for Key Customers : Auchan, Carrefour International and Fressnapf
  • Royal Canin
    Key Account Manager Modern Trade
    Royal Canin 1998 - 2000
    Northern France
    Key Missions• Annual Trade Terms negotiations • Merchandising performance (on-shelf + off-shelf visibility and rotations)• Pricing & Promotion management Key Customers : Leclerc, Auchan, Carrefour, Intermarché and Continent
  • Groupe Doux
    Sales Representative Grocery Channel
    Groupe Doux 1996 - 1998
    Lille Area, France
    Key Missions• Sales of Fresh Poultry prodcuts + Fresh Pizza + Mexican Food + Chinese Delicatesen• Negotiation of Sales Terms and Conditions for 200+ Supermarkets and Hypermarkets• Key Customers : Auchan & Leclerc• Winner of National Merchandising Contest
  • Groupe Savencia
    Junior Brand Product Manager Caprice Des Dieux
    Groupe Savencia 1993 - 1994
    Paris
    The challenge was to contribute to the follow-up advertising campaign of one of the most iconic TV ads of the 80's. Key Missions• Support my line manager - Group marketing manager - on the new TV campaign• From ideation with media agency to post-campaign media analysisKey Results• Post-campaign sales uplift +8% year on year
  • Hermès
    Four Interim Roles - Sales & Marketing
    Hermès 1990 - 1993
    Air France, Read Rite, Suntory (Orangina)
    During my Businss School studies, I held internship positions within high-profile/premium organizations, whose roles included • HERMES : PMO on a Tie Project (Faubourg Saint Honoré/Pantin 6 months) + in-store sales ambassador & accountant (Munich 2 months)• READ-RITE CORP (magnetic recording heads) : market analyst (Silicon Valley - 4 months)• AIR FRANCE : market analyst (Paris 3 months)• SUNTORY BEVERAGE: retail panel analyst & consumer insights (Marseille 3 months)

Hervé Beck Skills

Business Strategy Cross Cultural Teams People Development Change Management Entrepreneurship Team Building Marketing Strategy Leadership Digital Marketing Digital Transformation Ecommerce Fmcg International Marketing Business Unit Management Pricing Source Of Inspiration

Hervé Beck Education Details

Frequently Asked Questions about Hervé Beck

What company does Hervé Beck work for?

Hervé Beck works for Animalogy

What is Hervé Beck's role at the current company?

Hervé Beck's current role is Operating Partner - supporting portfolio companies operationally whilst creating value.

What is Hervé Beck's email address?

Hervé Beck's email address is he****@****ail.com

What schools did Hervé Beck attend?

Hervé Beck attended Neoma Business School, University Of California, Berkeley, Haas School Of Business, Insead, Center For Creative Leadership (Ccl®), Colorado Springs, Usa, Mars University - Gm School (Part.2), Mars University - Gm School (Part.1), Mars University - Acceleration Leadership Program.

What skills is Hervé Beck known for?

Hervé Beck has skills like Business Strategy, Cross Cultural Teams, People Development, Change Management, Entrepreneurship, Team Building, Marketing Strategy, Leadership, Digital Marketing, Digital Transformation, Ecommerce, Fmcg.

Who are Hervé Beck's colleagues?

Hervé Beck's colleagues are Nguyen Diep, Joseph Levy, Patrick Chenebaux, Ana Beatriz Morilhão, Tan Kim Ann, Jennifer Mendez, Giuseppe Di Marco.

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