Hervé Beck Email and Phone Number
Hervé Beck personal email
- Valid
CEO | ENTREPRENEUR | START UP & SCALE UP | 360 OMNICHANNNEL | CONSUMER HEALTH | AGRI-AGRO NUTRITION Proud to deliver a clear Before / After picture as a legacy.For my people, for the business and for our stakeholders.o 10 years of general management in one of the Top 10 CPG, combined with CEO position in a DTC start-upo Strong expertise in omnichannel management, covering modern trade, specialized and digital channelso Familiar with fast-growing categories where competition comes both from multinationals and local brandso Proven track record in business development & brand scaleIn love with -> define and steer strategic plans for the transformation of the organization (structuring/restructuring/change management or evolution of the business model)-> develop a 360 omnichannel approach (wholesale + retail + eCommerce combined)-> customer-facing initiatives : Joint Business Plans, Top2Top meetings, Key Accounts support-> people engagement in order to reinject innovation in R&D and business development initiativesMore than 5 years of experience collaborating with VC, PE and Family Offices on pre & post-deal projects° target acquisitions° due diligences° business & management team reviewsActing as an Operating Partner for (ego-less) founders and Management TeamsFocusing on business optimization / staffing / distribution strategy / new channels & commercial partners / new markets expansion / scale-up ---------Open to relocation and new opportunities.herve.beck@gmail.comTel. + 33 6 86 27 30 18
Animalogy
View- Website:
- axcelpartners.co
- Employees:
- 1
-
Operating Partner - Supporting Portfolio Companies Operationally Whilst Creating ValueAnimalogyFrance -
Directeur Associé - Associate PartnerAxcel Partners May 2023 - PresentParisPremium interim management is what we do.We exclusively operate at C-Suite, Board or Strategic Projects level.We dedicate our effort to finding the impossible candidate within impossible deadlines.And we manage to do it above market standards.Looking to hire top interim leaders? The singularity of AXCEL Partners network gives you access to 4 competitive advantages: 1 - PERSONAL EXPERIENCE We have faced our clients'problems, directly and head-on. Yes, we've been there before. Very often.How ? All of us are ex-CEO, COO or C-Suite execs like you. We understand why, how & where your organisation is suffering. Hence, clients trust our experience. 2 - DEDICATION How could a 25 year old student qualify a top manager with 25 years of experience ? Simply speaking, he/she just can't.Unfortunately, this a standard process in most interim practices.At AXCEL Partners, the identification, selection and calibration process for the right candidate are all carried out by our Partners directly.Not by temporary staff, interns or work-study workers. No filters.Our top executive managers can feel the difference. They keep saying it to us every week.3 - UNUSUAL SPEED We usually come up with the right candidate within 48h, weekends included. Why ?Network is everything. So, we nurture it.Want evidence? Most candidates take our call, even when they are off-market…4 - WORLDWIDE FOOTPRINT We apply the same methodology and rigour everywhere.Why and How ? Our organization mirrors that of our clients. Like you, we operate with our own units internationally. We safeguard our own tools/process to guarantee your success. Want to talk to us ? + 33 6 86 27 30 18 contact@axcelpartners.co -
PresidentAnimalogy Jan 2021 - PresentParis, Île-De-France, FranceANIMALOGY is my owned advisory firm, exclusively dedicated to Venture Capital, Private Equity & Family Offices. Key Initiatives and Results• As Operating Partner, I work in the business, not on the business. Trying to embody the alignement of interests between investment firms and founders by catalyzing growth and maximizing value creation. • Bespoke and insight-driven analysis on go-to-market strategies and business development, due diligences, M&A & LBO, business portfolio & management team reviews. Pre-and post-deals.• Specific expertise in B2B and DTC in the Consumer/ Animal Nutrition / Health Care Consumer across Europe and US• Investment vehicule (own money) in early-stage startups with impact-as-a-purpose in the Petcare / Mobility / Health Care industries. 500k€ invested so far. -
Co-Founder & Chief Executive OfficerKookapi Mar 2021 - Apr 2023Lille, Hauts-De-France, FranceCreation of a mission-driven business in Petcare. Direct-to-Consumer (DTC) model. First located at Tomcat Factory (Levallois-Perret), then incubated at EuraSanté (specialized in Biotechnologies & FoodtTech) and part of EuraTechnologies Hub in Lilles (Top 30 Europe Start-up Hubs by Financial Times).• leading the charge in the Alternative/Novel Proteins field: insect-based, plant-based and algae-based petfood• leading a team of 7 people• our purpose: “reconcile animal wellbeing with sustainability”Key Results• Conversion rate, Average Order Value and Retention ratio above market standards• Implementation of a selective distribution strategy (50+ stores internationally) on top of DTC operations• Main Customers : Petstores, Veterinary Clinics and Groomers • Mission-driven company (“entreprise à mission”) and B-Corp Certification PendingShutdown of activity due to lack of funds (Q2 2023) -
General Manager France Benelux & Emea Zone, A Division Of Mars Inc.Kind Jan 2019 - Oct 2020Paris Area, FranceLaunching of the brand from the ground up in the fast growing and ultra-competitive healthy snack category across key markets in EMEA. Full P&L accountability with a reporting line into the Global VP Business Development. Key Results• Recruitment & development of 12 direct reports in sales & marketing across 6 countries• 35,000 points of sales opened in 18 months.• KIND brand gained the leading position and/or category driver role in 6 key markets, incl. FR, BE, NL, IT, SP and Israel• Key customers : Carrefour, Auchan, Monoprix, Esselunga, Delhaize, Eroski, Relay, Prêt-à-Manger, Starbucks, Cojean, Selecta, Gaumont, Autogrill, Q8, Repsol, David Loyd, Barry's,..• Building brand awareness by reaching over 200million contacts via media mix model: social media, street marketing, partnerships (Deliveroo/Waze..), urban billboards and tastemakers (premium fitness clubs, micro/macro influencers, boutique hotels). -
Global Director Ecommerce & Digital MarketingMars Oct 2015 - Dec 2018MontpellierIn a context of digital transformation of a 3.5b$ business, I started the Global Digital Practice and acted as a leading force by recommanding and sharing why we should transform, to what extent, and how we should do it.Member of One Mars Global Digital Team (petcare, chocolate, gum) and reported into Global CMO. Key Results• Global Digital roadmap including Direct (DTC) and Indirect eCommerce + Omnichannel strategy, Portfolio differentiation + Strategic Revenue Management• Creation and development of global eCommerce and Digital Marketing team• Creation and direct management of the 1st digital factory at Mars Inc. (30+ people).in eCommerce :• I became AMAZON Global Key Account, leading the strategic customer relationships agenda wordwide.• With my team, we elevated the brand experience through a dedicated brand store on Lazada (ALIBABA) in Singapore, later replicated in Indonesia, Thailand, Vietnam and Philippines.• Set up of a Perfect Digital Store program to harmonize brand identity/digital assets and improve brand execution : adopted by all markets • Key Customers : Zooplus, Fressnapf, Pets At Home in Europe, Amazon & Chewy in the US, Alibaba in China and Pet Circle in Australiain Digital Marketing• Global Rollout of the new website under the same CMS (Sitecore) in 30+ countries, resulting in increased organic traffic (+15%) and share of search on Google (+5pts yoy) • Together with Google team based in London, we co-created a "C-Suite program" to raise digital awareness among the Global Leadership Team and among senior leaders in the organization -
General ManagerMars 2012 - 2015Cracow, PolandThe challenge was to completely restructure the business and come back to double-digit growth.I was in charge of both demand & supply management teams, reporting into VP Europe. Key Initiatives• Reshaped and re-energized the local management team with redefinition of roles & responsibilities. Gallup engagement score went from 3.2 to 4.8 (out of 5) in 3 years.• New Go-To-Market : from indirect distribution to 100% direct distribution in 3 sales channels (Veterinary market, Petstores and Breeders) in 18 months.• With a hands-on and customer-facing approach, we managed to attract Europe #1 eCommerce player (Zooplus) to accelerate operations in PolandKey Results• From 0% growth to +15% net sales (CAGR) and profitability level x1.8 in 4 years• Business size x2, exceeding 100m$ with nearly 300 employees (supply/sales/office)• From 12.5% to 25% eCommerce sales into total P&L • New production line (40k tons annually) to become 3rd largest factory within Royal Canin Supply network. -
General ManagerMars 2007 - 2011Bucarest, RomaniaThe challenge was to set a business unit...from scratch.In my position as GM, I was member of the Emerging Markets Leadership Team and was reporting into the Global VP Business Development.Key Initiatives• Creation of 2 legal entities from my hotel room in Bucarest• Recruitment of 40+ collaborators, including multi-functional management team• Set up of the very 1st Vet Business Forum to educate Vet Professionals on Sales & Marketing best-practicesKey Results• We reached 10m$ in Net Sales after 3 years, with profitability from Year 1• Integration of sole distributor and creation of 4 Distribution Centres • Development of a customer-centricity program for selected veterinary clinics to improve customer experience (post-implementation sales between +40%/80%). Key Customers : MaxiPet, Hornbach, Animax and Zoomania -
Marketing & Communication Director JapanRoyal Canin 2003 - 2007Tokyo, JaponMy challenge was to share and infuse the brand DNA and culture into the newly created Japanese business unit.I was member of the local management team (only foreigner), reporting to RC Japan President.Key Initiatives and Results• Development of marketing team from 3 to 17 associates, including in-store visual merchandising, scientific communication and training, promotion and events, customer care• Support the Sales team in the management and improvement of our Distributors' network• 6-month assignment in the APAC region (China, Thailand, Taiwan & South Korea) as coach for Best-practice sharing in online sales and in-store gold merchandising -
Global Marketing ManagerRoyal Canin 2000 - 2003Région De Montpellier, FrancePortfolio development and management of Dog and Cat product both for Modern Trade and Specialized channels. Reporting into the Global CMO. Team : 3 people.Key Initiatives and Results• New product creations, including world premieres with the Indoor/Outdoor ranges disrupting the historic lifestage approach (junior/adult/senior) in the category + Kitten 1st age product + exclusive nutrition for Pure Breed cats : Maine Coon & Siamese• Private Label developments for Key Customers : Auchan, Carrefour International and Fressnapf -
Key Account Manager Modern TradeRoyal Canin 1998 - 2000Northern FranceKey Missions• Annual Trade Terms negotiations • Merchandising performance (on-shelf + off-shelf visibility and rotations)• Pricing & Promotion management Key Customers : Leclerc, Auchan, Carrefour, Intermarché and Continent -
Sales Representative Grocery ChannelGroupe Doux 1996 - 1998Lille Area, FranceKey Missions• Sales of Fresh Poultry prodcuts + Fresh Pizza + Mexican Food + Chinese Delicatesen• Negotiation of Sales Terms and Conditions for 200+ Supermarkets and Hypermarkets• Key Customers : Auchan & Leclerc• Winner of National Merchandising Contest -
Junior Brand Product Manager Caprice Des DieuxGroupe Savencia 1993 - 1994ParisThe challenge was to contribute to the follow-up advertising campaign of one of the most iconic TV ads of the 80's. Key Missions• Support my line manager - Group marketing manager - on the new TV campaign• From ideation with media agency to post-campaign media analysisKey Results• Post-campaign sales uplift +8% year on year -
Four Interim Roles - Sales & MarketingHermès 1990 - 1993Air France, Read Rite, Suntory (Orangina)During my Businss School studies, I held internship positions within high-profile/premium organizations, whose roles included • HERMES : PMO on a Tie Project (Faubourg Saint Honoré/Pantin 6 months) + in-store sales ambassador & accountant (Munich 2 months)• READ-RITE CORP (magnetic recording heads) : market analyst (Silicon Valley - 4 months)• AIR FRANCE : market analyst (Paris 3 months)• SUNTORY BEVERAGE: retail panel analyst & consumer insights (Marseille 3 months)
Hervé Beck Skills
Hervé Beck Education Details
-
Marketing -
Marketing & Corporate Finance -
Center For Creative Leadership (Ccl®), Colorado Springs, UsaLeadership At The Peak Program -
Mars University - Gm School (Part.2)General Management -
Mars University - Gm School (Part.1)Business Administration And Management, General -
Mars University - Acceleration Leadership ProgramLeadership
Frequently Asked Questions about Hervé Beck
What company does Hervé Beck work for?
Hervé Beck works for Animalogy
What is Hervé Beck's role at the current company?
Hervé Beck's current role is Operating Partner - supporting portfolio companies operationally whilst creating value.
What is Hervé Beck's email address?
Hervé Beck's email address is he****@****ail.com
What schools did Hervé Beck attend?
Hervé Beck attended Neoma Business School, University Of California, Berkeley, Haas School Of Business, Insead, Center For Creative Leadership (Ccl®), Colorado Springs, Usa, Mars University - Gm School (Part.2), Mars University - Gm School (Part.1), Mars University - Acceleration Leadership Program.
What skills is Hervé Beck known for?
Hervé Beck has skills like Business Strategy, Cross Cultural Teams, People Development, Change Management, Entrepreneurship, Team Building, Marketing Strategy, Leadership, Digital Marketing, Digital Transformation, Ecommerce, Fmcg.
Who are Hervé Beck's colleagues?
Hervé Beck's colleagues are Nguyen Diep, Joseph Levy, Patrick Chenebaux, Ana Beatriz Morilhão, Tan Kim Ann, Jennifer Mendez, Giuseppe Di Marco.
Not the Hervé Beck you were looking for?
-
-
1cartier.com
-
Herve BECK
France
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial