Heta Desai Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

• Collect, clean, and manipulate data spanning across all social, web, podcast and email platforms and increased business operations efficacy by 50%.• Identify key trends and deliver data-driven insights that impacts a broad audience of over 200 million users by leveraging tools such as Excel, Looker Studio.• Collaborate with sales, marketing, and content teams to achieve 100% annual revenue goals by synthesizing multiple sources of information into meaningful conclusions and recommendations.• Led and mentored a team of interns, increasing the team efficiency by 50% and pursued new projects to capitalize on potential business growth.

New York, New York

•Streamline documents for over 1000 prospective graduate students and organize call campaigns across countries to reach out to admitted and potential students and guide them through the admission process.

•Utilized HubSpot, Google Analytics and Google AdWords for digital and email campaigns, and increased CTR by 4.5%.•Conducted market research, competitive analysis to highlight insights using interactive dashboards in Tableau and assisted in social media campaigns with A/B testing that led 15% increase in engagement.•Initiated SEO audit using SEMrush to optimize keyword performance and monitored the effectiveness of SEO strategy that caused about 10% growth organic traffic.

Mumbai, Maharashtra, India

•Implemented and executed media plans and buying strategies for listed entities having market capital exceeding USD 500 Mn such as TATA Motors, ALT Balaji, TCS & TATA Capital.•Designed the biggest media launch for Spotify India as a part of the media planning and buying team, resulting in 2 Mn MAUs in the first week of launch.•Conducted monthly competitive analysis to comprehend market trends and created interactive dashboards over 10 industry segments using BARC, Nielsen, and other media-based measurement tools for data analysis and strategy.

Mumbai Area, India

•Pioneered business development strategies and counseled over 100 potential students for enrolling in the marketing institution.•Organized databases and leveraged advance Excel techniques, SEO strategies, and other marketing platforms to plan campaigns

Master'S Degree, Marketing Analytics

Relevant Coursework -Marketing Research -Predictive Analytics -Business Analytics -Visual Analytics -Database Management Systems -Customer.

Bachelor Of Management Studies(Bms), Business Administration And Management, General

High School, Business/Commerce, General