Hetal Kumar Email & Phone Number

Irving, Texas, United States

Dallas/Fort Worth Area

Houston, Texas Area

• Manage the execution of hospital partnerships with the Houston Astros, Houston Ballet, RodeoHouston, and the Houston Zoo
• Analyze efficacy of current partnerships and evaluate potential impact of new sponsorship opportunities
• Develop strategy and generate content for social media, digital, and print campaigns to drive awareness of corporate sponsorships
• Lead revenue reconciliation ROI analysis on consumer activation events to determine event effectiveness

Houston, Texas Area

• Reviewed historical performance of branded and private label businesses, assessed competitive landscape through SWOT analyses, and evaluated consumer trends to develop short and long term category strategies
• Worked cross-functionally with Marketing, Merchandising, E-commerce, and Store Operations teams to drive category growth
• Analyzed IRI and Nielsen vendor data to identify assortment gaps along with growing and declining market trends
• Formulated multi-variable clustering tools based on consumer demographics, store performance, and store size to develop targeted assortments throughout the chain
• Supported Financial Planning teams to enhance allocation methodology and develop item and store-level assortment plans

Greater New York City Area

• Conducted comprehensive analyses on product portfolio to evaluate effectiveness of pricing, promotion, and channel strategies.
• Formulated financial models to determine ROI on various promotional vehicles and assess promotional spend allocation.
• Devised 2013 marketing plan recommendations, determined suggested promotional budget, and forecasted sales impact and ROI.

Kansas City, Missouri Area

• Managed new product development and existing product portfolio for Christmas 2011 season, leading to increased retailer commitments of up to 15%.
• Developed customized product offerings for national retailers including Walmart, Walgreens, CVS, and Target and identified appropriate pricing and promotional initiatives.
• Conceptualized innovative new products and worked cross-functionally with Manufacturing, Purchasing, Engineering, Sales, and Art departments to ensure successful product execution and maximum cost efficiency.
• Conducted thorough analyses with IRI data and point-of-sales data in order to evaluate industry trends and identify new opportunities and gaps in product portfolio.
• Represented company as lead analyst at seasonal product selection meetings at Kroger and Supervalu, resulting in SKU count increases of up to 20% year over year.
• Launched national collegiate product line, establishing licensing relationships with 40 universities, formulating unique products relevant for each university, and creating appropriate sales collateral for effective.

• Helped manage sales and distribution for several magazine titles including Martha Stewart Living and All You
• Developed and executed marketing plans for the Martha Stewart Living titles that include strategic goals and initiatives, distribution plans, research initiatives, and analyses of the competitive landscape.
• Established in-store promotional strategies and investigated opportunities to increase sales and visibility
• Participated in the development and execution of retail cross-merchandising promotions in national chains such as Walmart and Kroger; manage post-promotion analyses
• Maintained financial reports, including monthly promotion and distribution reconciliations, and perform ad hoc sales analyses
• Trained and coordinated projects for Assistant Brand Manager

• Analyzed and maintained precise national distribution levels for All You and Martha Stewart Living titles
• Developed weekly sales reports and forecasting models and examined competitive market trends
• Managed relationships with wholesale, retail, and merchandising staff; communicated strategic initiatives and changes in market demand
• Coordinated online marketing campaign for All You and assisted in execution of retail marketing programs
• Earned Time Consumer Marketing Achievement Award for All You Newsstand Profitability Growth

Mba

Bsba, Marketing, International Business

Activities and Societies: Ashoka (South Asian Students Association), Mortar Board, Mr. Wash UDean's List, London Internship Program