Ted He Email & Phone Number

英国伦敦地区

• Content DesignLead the design of the summit content production and secure the top notched speakers to present key topics for the summits. • Programme ManagementPM to track the progress of the summit programmes to ensure the smooth delivery and oversee the operation and onsite management for the summit running.• Market EngagementResearch and identify the critical industry trends and market trigger to shape and refine the focus of summit content; Engage the ecosystem and evolve the concept for MWCS including a wider reach, innovative topics or new focus to differentiate from the competitors. • Partnership DevelopmentDevelop key partnerships with media, government units, communities, and associations for regional marketing promotions, co-events, or business opportunities generations.

• Manage and lead 4YFN (GSMA’s Startups and Investors Business Platform with one of the biggest startup events in Asia) as the 4YFN Asia Lead and the spoke person in the region. • Continuous develop the in-depth collaboration with local partners from accelerators, incubators, corporate innovations, government departments, VCs, and other players in a wider innovation community. • Identify and negotiate with principal partners to build strong relationships all year long and design key programmes to the clients. (e.g. landing in China, Corporate Innovation, startups curation and more).• Strategize, design and manage the 4YFN Shanghai @ MWC Shanghai with activities of 4YFN Summit, meetups, investors programmes, startup pitching, mentorships, 4YFN Startup Awards, onsite and offsite tours and etc., • Evolve the concept for 4YFN including a wider reach and future technologies themes (VR, AI, IoT…) to differentiate from the competitors. 4YFN Shanghai 2019 at a Glance:- Established 4YFN Community Partner Club and signed 11 community partners in Asia. - Event coverage: AI, IoT & Fintech; Corporate innovation & CVC; Landing in China- 16K+ professional attendees - 100+ exhibitors- 100+ investment entities registered to attend- Investors representing more than €35 billion of funds for startup investments- 50+ hours of conference content and activities- 40 leading speakers- Startup delegations from Korea, Austria, China, Spain & the US- Led 4YFN programme to profit for the first time in the history since it was introduced to Asia in 2016.4 Years From Now (4YFN) is a startup business platform of GSMA that enables startups, investors, corporations and public institutions to discover, create and launch new ventures together, strengthening the entrepreneurial ecosystem.

• Produced compelling GSMA programmes for MWC Shanghai with top-notch speakers, high-quality content on the basis of research on the critical industry trends and market trigger.• Speakers selection, invitation, confirmation and onsite management• Developed key partnerships with industrial associations and media to promote the conference via multiple channels to engage the targeted attendees. (Successfully developed partnership with VR Reporter, Shanghai Retail and Merchandising Association.) • Closely worked with Operations, Event Marketing and other related stakeholders both internally and externally to ensure the smoothly running of the event. • Events Under my portfolio: - Smart Retail Summit @ MWC Shanghai 2015 (15 speakers, around 200 pax)- Entertainment Unlimited Summit @ MWC Shanghai 2015 (15 speakers, partnership with Huawei Video Summit, around 180 pax)- VR Summit @ MWC Shanghai 2016 (16 speakers, 688 pax)- Digital Commerce Summit (in collaboration with Digital Commerce Working Group on event promotion, 21 speaker, 317 pax)- Global Device Summit (14 speakers, 453 pax)- 4YFN Summit (in collaboration with Mobile World Capital – Barcelona Government Foundation for speakers invitation, 30 speakers)

After being promoted to be responsible for strategic planning and product management with JFPS Group China, my main focus was shifted to broaden and develop innovation within production team and the whole company, accelerate away JFPS Group from the local and regional competition by differentiating our production or being leading in innovative and creativity, establish the comprehensive system to drive innovation and creativity within the group and monitor the overall product quality.

Team Management• Oversee and manage the conference product line in the industry of IT, Process Industry, Biopharmaceutical, and Supply Chain Industry for JFPS Group in China;• Responsible for the recruitment, training and management for the production department;• Team observation & management to ensure the launch and the smoothly running of high quality conferences including event content, target & deadline setting, sales & marketing achievement and budget;New Business Development• Work directly with GM to develop annual event planning and ensure the successful delivery according to the target.• Continually generate new conference topics and assess new event opportunities via frequent research with industrial leaders;• Develop and lead the new business from concept structure, product positioning, pricing, client targeting and problem solving, responsible for briefing and training the sales team for the new business.

Event Projecting & Execution• Conduct research and thorough analysis of critical information, leading to the development of commercially viable conference programs;• Invite & secure high level speakers to present key topics for the event;• Attend and manage conferences, including opening of conference and assist in successful running of the event;• Oversee the onsite operation including the venue set-up, the logistics, VIPs and media reception, the accommodation of the guests.• Ensure proper cost management that falls within given budgets.• Collect the delegates' feedback and generate the Post Event ReportSales & Marketing Support• Lead and frequent review with the sales and marketing force on each one of the project to hit the targeted revenue;• Responsible for the partnership negotiation and development with key association and media both home and aboard to add the brand exposure and SEO;• CRM enhancement by establishing and daily maintain the digital marketing platform on LinkedIn and WeChat.• Draft and polish the eDM, brochure content and other marketing materials to be sent out, source the leads for sales and market coverage.