Excited to bring fresh perspectives and innovative approaches to amplify the company's market presence and drive sustainable growth. Gear up for an exhilarating journey as we ignite brand growth, unleash digital innovation, and achieve operational excellence!

Lead the team responsible for digital strategy and execution. Manage the web marketing strategy and optimize the corporate properties for search engines, improving traffic quality, and increasing conversions. Direct the planning, development, and execution of the email strategy and inbound marketing strategy focused on attracting leads through tailored content and experiences, aiming to pull potential customers in. Head the performance marketing team focused on activating and iterating on campaigns that consistently drive customer acquisition and strengthen the sales pipeline.Some highlights:• Established a learning agenda and always on program for content personalization and conversion rate optimization.• Built new revenue-generating programs; On-demand guided product tours, bingeable content tracks, conversational marketing playbooks.• Developed a high-quality sales funnel through digital channels that is predictable and sustainable.• Achieved more than 350% increase in the number of qualified leads per quarter and more than 270% increase in the number of meetings per quarter. The amount of marketing contributed pipeline directly from digital channels has increased more than 450%.

Led the team responsible for digital strategy, infrastructure strategy, and data activation. Planned and executed demand generation activities across all channels. Making our customers the center of our digital vision.Some highlights:• Generated over $375 million annually in marketing sourced pipeline through organic and direct channels alone. Through an incredible relationship with sales, achieved more than $1B in Marketing Contributed Pipeline (MCP) in last 3 years.• Search engine optimization for non-brand rankings. Impressions increased by 128% and clicks increased by 180% from FY19 - FY20.• Helped launch the Test Drive program. Allowing the business to see the benefits of a product-led growth strategy. Test Drive is used in every channel and in every function. Designed to attract new customers, upsell, drive subscription renewals, and to generate significant revenue.

Web Application Developer on the corporate marketing team. Responsible for creating and maintaining all code across website and apps. Making sure pages are responsive, easy to maintain, and scalable.

Appointed CEO, responsible for managing all aspects of the business. Prior to leading the company, I held positions in sales, product development, and marketing.