I have a passion for getting things started, and thrive in the early stages of turning ideas into reality. As VP Operations, I am focused on developing and operationalizing the frameworks that lead to success for our clients, and ultimately growth for Leadtail.My role involves aligning people, processes, and tools needed to convert those frameworks and narratives into the building blocks of day to day operations. You may find me recruiting, creating templates, optimizing workflows and best practices, or determining whether we need to add a new tool or vendor to our mix or create our own. I may or may not also be running various skunk works projects here and there :)

VP directly managing Leadtail's Social Insights Technology and production of social insights reports. Drive creation and implementation of social media marketing strategies for B2B companies, including customer insights, content strategy and development, social media syndication and distribution, influencer marketing programs, and social media support for events.

We help marketers, advertisers, and business owners grow their business with online marketing and advertising.

Responsible for development and execution of innovative word-of-mouth marketing and social media programs for Global 2000 clients in the US and Europe. Identified and mobilized worldwide brand advocates to create and share content using personal networks and social media.

Defined feature set, marketing, and budget goals for community and chat properties. Performed category reviews and competitive analysis of emerging products and technologies in the online community and social networking space. Leveraged organic traffic flow, SEO/SEM, and distribution partnerships on and off the AOL network to drive user growth and engagement.

Manage and distribute call lists to field teams around the Bay Area in the months leading up to the 2008 Presidential Election.

Concept-to-launch ownership of a publisher application and API designed to highlight blog conversation around media and cultural events, identify influencers, amplify marketing messages, and create differentiated media campaigns.

Responsible for company-wide project portfolio, including resource allocation, infrastructure requirements, release schedule, and go to market planning. Primary liaison between product, marketing, engineering, operations, and executive team. Evaluated and qualified new partner and advertiser integration opportunities.

Led a team of project management professionals providing services to more than 150 internal customers across multiple verticals. Managed implementation and roll out of major platform functionality, routine site launches and updates, and extensive A/B testing programs.