Mark A. Email & Phone Number

State Of Pernambuco, Brazil

São Paulo, Brasil

As Principal Product Designer at Claro Brasil, I lead and collaborate on strategic initiatives that impact 15 to 17 digital products within the self-service ecosystem. I work closely with the Insights team to identify improvement opportunities and guide design decisions based on data and research.Additionally, I mentor around 26 designers, focusing on ensuring a consistent user experience aligned with business goals. I am also responsible for leading Accessibility initiatives, ensuring… Show more As Principal Product Designer at Claro Brasil, I lead and collaborate on strategic initiatives that impact 15 to 17 digital products within the self-service ecosystem. I work closely with the Insights team to identify improvement opportunities and guide design decisions based on data and research.Additionally, I mentor around 26 designers, focusing on ensuring a consistent user experience aligned with business goals. I am also responsible for leading Accessibility initiatives, ensuring our products meet all inclusion and accessibility needs. Show less

São Paulo, Brasil

As Head of Design & Product at Singu, I was responsible for leading the design and product strategy, managing a team of 6 designers and 2 product managers, divided between the professional and client areas, during the M&A process between Natura and Singu. My main responsibilities included:• Developing a strategic product and design vision at Singu;• Ensuring team growth and effectiveness, as well as their deliverables;• Promoting a feedback culture to encourage continuous… Show more As Head of Design & Product at Singu, I was responsible for leading the design and product strategy, managing a team of 6 designers and 2 product managers, divided between the professional and client areas, during the M&A process between Natura and Singu. My main responsibilities included:• Developing a strategic product and design vision at Singu;• Ensuring team growth and effectiveness, as well as their deliverables;• Promoting a feedback culture to encourage continuous improvement;• Promoting and spreading the design culture internally and externally;• Constantly evaluating design processes and results, seeking improvement opportunities;• Actively contributing to strategic product decisions, based on insights from research and data analysis;• Monitoring key metrics and OKRs (Objectives and Key Results);• Building connections and relationships with other departments;• Managing and aligning with stakeholders;• Ensuring comprehensive documentation of research, studies, and experiments conducted. Show less

São Paulo, Brasil

At Facily, I worked as Product Designer Lead in the Seller vertical, leading the following initiatives:• Team management of designers in the development of digital products;• Defining and documenting design processes and workflows;• Promoting strategic design and the design culture within and outside the tribe;• Developing the team's career plan and providing mentorship to designers;• Managing the backlog and creating user stories;• Collaborating with PMs to define… Show more At Facily, I worked as Product Designer Lead in the Seller vertical, leading the following initiatives:• Team management of designers in the development of digital products;• Defining and documenting design processes and workflows;• Promoting strategic design and the design culture within and outside the tribe;• Developing the team's career plan and providing mentorship to designers;• Managing the backlog and creating user stories;• Collaborating with PMs to define and prioritize products;• Identifying problems and transforming them into opportunities;• Monitoring the development of interfaces and making continuous adjustments;• Contributing to the creation and maintenance of the design system;• Monitoring results and controlling the team's capacity.// Some results achieved //• Improvement in performance indicators: throughput, lead time, and cycle time.• Increase in the conversion rate of new sellers from 1.86% to 4.15%.• Increase in the activation rate of new sellers from 6.65% to 27.69%.• Contribution to the growth of 8,598 new sellers in Q1. Show less

São Paulo, Brasil

As Product Designer in the Customer tribe, I was responsible for studying the feasibility of the Cross Border project (offering international products) and improving the "Compre Junto" feature (the most used in the app).// Results achieved //• In the first month of the Cross Border launch, we generated over 1 million transactions on the platform.

São Paulo, Brasil

As Product Designer in the Minha Claro Móvel tribe, I was responsible for transforming product needs into solutions, considering user understanding, flows, and screens, in collaboration with designers, BAs, PO, and PM, to deliver the best experience to over 12 million app users, always aligned with business objectives.// Results achieved //• 29% increase in plan migration via Minha Claro Móvel;• Increase in app store rating from 3.5 to 4.3.

São Paulo, Brasil

As Product Designer, I was responsible for validating hypotheses with stakeholders, ideating solutions, testing them, and creating low and high-fidelity prototypes, as well as monitoring and improving the user journey.// Results achieved //• 25% reduction in contact rate related to customer anxiety about the requested service.• 15% increase in engagement from professionals.

Recife, Brasil

At Amigo App, I served as Product Designer Lead, leading the following initiatives:• Management and leadership of a team of 4 designers;• Promoting the design culture within and outside the team;• Collaboration with POs to define priorities, requirements, and future vision;• Identifying problems and transforming them into opportunities;• Monitoring interface development, approval, testing, and adjustments;• Participation in brand strategy;• Collaboration in the… Show more At Amigo App, I served as Product Designer Lead, leading the following initiatives:• Management and leadership of a team of 4 designers;• Promoting the design culture within and outside the team;• Collaboration with POs to define priorities, requirements, and future vision;• Identifying problems and transforming them into opportunities;• Monitoring interface development, approval, testing, and adjustments;• Participation in brand strategy;• Collaboration in the creation of the style guide. Show less

Recife, Brasil

I was responsible for understanding the product's strategic vision and the needs of both internal and external customers, and leading the creation and launch of new features, always measuring results and impact.// Activities //• Actively participating in the full product development cycle;• Contributing to the conception of new features and products;• Building high and low-fidelity interactive prototypes.

Recife E Região, Brasil

Agência Caju sedia em Recife com DNA Digital e foco em resultado. temo como serviço: Consultoria estratégica, publicidade e mídia digital, web sites, marketing de busca, games, aplicações touchscreen. Responsável pela ideação, prototipação, validação e desenvolvimento de produtos para empresas de grande porte como: Jeep, BWM Sael, Audi, Xterra, Spartan entre outros.// Atividades //• Criação de website focada em conversão;• Criação de interfaces para aplicativos… Show more Agência Caju sedia em Recife com DNA Digital e foco em resultado. temo como serviço: Consultoria estratégica, publicidade e mídia digital, web sites, marketing de busca, games, aplicações touchscreen. Responsável pela ideação, prototipação, validação e desenvolvimento de produtos para empresas de grande porte como: Jeep, BWM Sael, Audi, Xterra, Spartan entre outros.// Atividades //• Criação de website focada em conversão;• Criação de interfaces para aplicativos móveis;• Criação de protótipo navegável;• Criação de wireframe;• Arquitetura de informação;• Pesquisa de benchmarking. Show less

Recife E Região, Brasil

Safari Studio foi um dos studio de design digital mais inovador de Recife, especialista em web, mobile e software. Dentre minhas principais atividades: Criação e concepção de interfaces digitais, com foco em Web e móbile.// Atividades //• Desenvolvimento de Produto;• Criação de interfaces para aplicativos móveis;• Criação de interface para site, E-commerce, blog, portal; • Criação de wireframe;• Visual design.

Recife E Região, Brasil

Bold Comunicação é uma agência digital sediada em Recife, que tem como foco: marketing digital, planejamento estratégico, conteúdo, criação de websites, hotsites e aplicativos móveis. Fui responsável por: Criação e concepção de interfaces para dispositivos móveis e web, com foco em captação de leads e visibilidade de marca.// Atividades //• Criação de interface para aplicativo móveis; • Criação de interface para landingpage/onepage com foco em conversão;• Criação de… Show more Bold Comunicação é uma agência digital sediada em Recife, que tem como foco: marketing digital, planejamento estratégico, conteúdo, criação de websites, hotsites e aplicativos móveis. Fui responsável por: Criação e concepção de interfaces para dispositivos móveis e web, com foco em captação de leads e visibilidade de marca.// Atividades //• Criação de interface para aplicativo móveis; • Criação de interface para landingpage/onepage com foco em conversão;• Criação de peças publicitárias;• Criação de materiais institucionais;• Diagramação editorial. Show less