Heather York Email & Phone Number

Nashville, TN, US

Greater Nashville Area, TN

-Serve as the main point of contact in creating and maintaining client partnerships-Consult with key stakeholders to identify marketing, advertising, creative and digital staffing needs

Greater New York City Area

Develop media approaches and strategic directions for specific initiatives, finding the target audience, and creating and executing plans designed to maximize efficiencies/effectiveness in driving to corporate/network goalsAcquire consumer research data to support media strategies, both internally and externallyCreate and distribute weekly GRP schedules to.

Greater New York City Area

Responsible for all aspects of promotion scheduling on HBO Main ChannelCreate, Input, and Manage format items (Next Ons, Tonight Ons, Genre Opens) in Google DocsCreate in-house planning workbooks in Google Docs to map out HBO Main Channel promotion for the weekCoordinate information with the Creative Services team and Creative Marketing team to ascertain.

Greater New York City Area

Planned and strategized on-air promotion across all six HBO channels while focusing on key demosCreated and managed timing of breaks for all Sunday night premieresBuilt and tracked delivery requests of format items (Next Ons, Tonight Ons, Genre Opens)Created promotion playlist for What To Watch and HBO Lobby LoopAssisted in senior checking all final logs.

New York, NY

Planned and strategized on-air promotion across all six HBO channels while focusing on key demosCreated and managed timing of breaks for all Sunday night premieresBuilt and tracked delivery requests of format items (Next Ons, Tonight Ons, Genre Opens)Created promotion playlist for What To Watch and HBO Lobby LoopOrganized weekly promo screenings for the.

Greater New York City Area

Created, Built, and Managed metadata for assets released to download to own partnersCreated work orders in PTS for all download to own partnersManaged daily program scheduling of Nick Mobile Network (NIMO)Responsible for media planning Nick Mobile Network (NIMO)Scheduled episodes and assets to all Mobile VOD partnersResponsible for generating and.

Maintained and tracked delivery schedules for all Originals and AcquisitionsManaged all asset requests including artwork, loglines, promo copies, format sheetsCorresponded with outside vendors to ensure timely delivery of all shows, elements, and assetsOrganized on-air packaging elements for stunts, specials, sponsorships, and show launchesCreated and.

Assisted Strategic Operations, Ad Trade, and Consumer Products marketing teamsManaged and distributed Network Programming Calendar of EventsOrganized on-air promotional elements for Network programming stunts and specialsPlanned on-air promotions and packaging for BoomerangAssisted with the 2007 Kids Upfront and Adult Swim Upfront eventAssisted with.