-Serve as the main point of contact in creating and maintaining client partnerships-Consult with key stakeholders to identify marketing, advertising, creative and digital staffing needs

Develop media approaches and strategic directions for specific initiatives, finding the target audience, and creating and executing plans designed to maximize efficiencies/effectiveness in driving to corporate/network goalsAcquire consumer research data to support media strategies, both internally and externallyCreate and distribute weekly GRP schedules to strategists across all LDCI and LSNI networksCreate Work Orders in OAP for all cross-channel campaigns and track delivery for both launch and continuity spotsCompile data and develop post reports to analyze the effectiveness of campaigns on LDCI and LSNI networks using Npower, TAD, AlticeOptimize performance based on data and metrics using DFP, Freewheel, and OmnitureManage updating integrated ad units and footer links across all LSNI sites using Adobe CQ5 platformsProgram and code new interactive ad units such as video ad units, expandable ad units, carousel ads and countdown creative to increase user engagementSupply input for Neilson-based updates to on-air optimization softwareCreate media plans and optimization for O.W.N. promotion through TiVoGenerate House Numbers for individual campaigns and promotion in OAP for O.W.N.Develop and schedule tactical execution of all on-air, TVE, VOD activity for O.W.N.

Responsible for all aspects of promotion scheduling on HBO Main ChannelCreate, Input, and Manage format items (Next Ons, Tonight Ons, Genre Opens) in Google DocsCreate in-house planning workbooks in Google Docs to map out HBO Main Channel promotion for the weekCoordinate information with the Creative Services team and Creative Marketing team to ascertain details on delivery of promotion, approvals, and lengths of all HBO assets needed for schedulingRequest stunt promotion, tags and tune-in informationMaintain relationships with Media Relations and the DSM team to ensure accurate promotional timelinesManage timing and formatting of Sunday night premieresOversee reruns on HBO Main Channel to ensure the latest information is reflected on program logsDistribute monthly log schedules to all planners

Planned and strategized on-air promotion across all six HBO channels while focusing on key demosCreated and managed timing of breaks for all Sunday night premieresBuilt and tracked delivery requests of format items (Next Ons, Tonight Ons, Genre Opens)Created promotion playlist for What To Watch and HBO Lobby LoopAssisted in senior checking all final logs for accuracy and creativityTrained new hires on how to execute perfectly timed logs in SPOTOrganized weekly promo screenings for the department

Planned and strategized on-air promotion across all six HBO channels while focusing on key demosCreated and managed timing of breaks for all Sunday night premieresBuilt and tracked delivery requests of format items (Next Ons, Tonight Ons, Genre Opens)Created promotion playlist for What To Watch and HBO Lobby LoopOrganized weekly promo screenings for the department

Created, Built, and Managed metadata for assets released to download to own partnersCreated work orders in PTS for all download to own partnersManaged daily program scheduling of Nick Mobile Network (NIMO)Responsible for media planning Nick Mobile Network (NIMO)Scheduled episodes and assets to all Mobile VOD partnersResponsible for generating and distributing Video on Demand and online schedules for Nickelodeon and Nick Jr.Partnered with Integrated Marketing, Affiliate Sales, Traffic, and Media Planning teams to execute work orders and ensure delivery of various advertisements and network promos for Nick & Nick Jr. Video on Demand.Assist in competitive analysis while focusing on key demos

Maintained and tracked delivery schedules for all Originals and AcquisitionsManaged all asset requests including artwork, loglines, promo copies, format sheetsCorresponded with outside vendors to ensure timely delivery of all shows, elements, and assetsOrganized on-air packaging elements for stunts, specials, sponsorships, and show launchesCreated and maintained timing formats for special on-air eventsServed as back-up for all Adult Swim packaging and promotional elementsPlanned and strategized on-air promotions through Gripit softwareManaged Lower-Third Automation placement on a daily basisNominated and appointed into first ever “Radicals” team for Cartoon NetworkManaged first Cartoon Network takeover at CNN CenterEditor and Chief of “The Yak” monthly newsletter for Cartoon Network

Assisted Strategic Operations, Ad Trade, and Consumer Products marketing teamsManaged and distributed Network Programming Calendar of EventsOrganized on-air promotional elements for Network programming stunts and specialsPlanned on-air promotions and packaging for BoomerangAssisted with the 2007 Kids Upfront and Adult Swim Upfront eventAssisted with preparations for 2007 Licensing ShowManaged organization of Ad Trade budget invoicesFacilitated important meetings involving executivesMaintained Calendar Planning division of E-Room with updates on changes