Sarah Collins Email and Phone Number

Baptist Health is Northeast Florida's largest and most preferred health system. In my role, I use strategic marketing, consumer insights and CRM tools (Salesforce) to create personalized content and automated patient journeys that increase engagement, improve efficiency, and drive acquisition and retention for the health system. I also use data analytics and digital marketing best practices to measure performance and make recommendations to optimize future patient campaigns and digital marketing campaigns.

Clearworks is an insights, innovation and customer experience company that helps clients understand their customers better, identify opportunities for innovation, and create products, services, and experiences that matter. As a researcher, project lead, and strategist I specialized in generating consumer insights and customer empathy through qualitative research and customer journey mapping for clients across the country including Snapchat, Kimberly-Clark, IQVIA, Apple, Gigamon, and Quest Diagnostics.

As the Social Media Manger, my team used strategic marketing, data & analytics to develop engaging social media content, build brand awareness, increase online engagement, discover new audiences, drive traffic to our website, and improve patient experience through online customer support. I was also responsible for paid & earned social media advertising, systemwide social media policy & guidelines, photo & video production, copywriting, analytics, reporting, online reputation management, developing the Baptist Health podcast, event support and more.

Friends of Hemming Park (now James Weldon Johnson Park) is a nonprofit organization designed to revitalize Jacksonville's oldest public park in the heart of Downtown. As the Marketing Director, I was responsible for all marketing, PR, social media, and media relations; Assisted the events team with programming, event planning, and day-of event execution; Assisted the CEO with strategic long-term planning and development initiatives; Managed graphic designers, marketing interns, and agency partners; Photography and video, as needed; Managed brand assets and adherence; Created and maintained company website, e-newsletter and blog.

UF Health Jacksonville, affiliated with the University of Florida, is the Southeast’s most comprehensive academic health center. As a Marketing Specialist, I was responsible for strategic marketing and communications, copywriting, editing and project management for a variety of service lines including TraumaOne and Primary Care; I also supported internal communications and social media teams, coordinated large-scale company events including the annual A Night for Heroes gala and assisted with the hospital's rebranding from Shands Jacksonville to UF Health Jacksonville

Native Sun is Jacksonville's trusted organic grocer, locally owned & operated since 1996. As the Marketing Director, I was responsible for brand management, marketing, PR, copywriting, social media, website, blog, media relations, media planning and buying; Managed in-house marketing team and agency partners; Planned and coordinated all company events; Managed in-store promotions, product launches, customer programs and staff education; Founded Native Sun charity program that raised $25K in two years for local charities.

The Kurtis Group is a Jacksonville Beach-based advertising agency. As the Marketing Coordinator, I provided marketing & PR services for a variety of agency clients including Native Sun Natural Foods Market, The Gator Bowl Association, Cystic Fibrosis Foundation, AACE, and Beaches Area Historical Society.