Company Size: 10-15 Employees Revenue: $1MM-$3MMA local creative boutique agency that needed help transitioning to the growing digital needs of their clients. I reworked various UX, creative & business processes to handle the large influx of work.#𝑪𝒍𝒊𝒆𝒏𝒕𝒔Aramark, bareMinerals, Alternative Apparel, Venetian/Palazzo Hotels, Penn Tennis, Nintendo, MedAire, Mach 1 Global#𝑺𝒖𝒎𝒎𝒂𝒓𝒚 ◆ Led global & domestic creative production teams & introduced Agile Kanban methods to effectively manage multiple projects simultaneously.◆ Worked closely with leadership to create & execute integrated product strategies using creative UX concepts, workflows, sketches & wireframes.◆ Interpreted app & website analytics & developed creative content strategies for multivariate / split tests that led to increased conversion rates of up to 250%. #𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔◆ Created the agency’s first creative design manual that standardized their onboarding, planning & production processes. Utilized several personal checklists in creating high-standards of visual design & communication. ◆ Created a custom website & server framework that allowed for rapid deployment of MVP’s. Boosted productivity, standardized code & significantly improved project delivery time & consistency. ◆ Designed & implemented an agile remote work culture that allowed production employees to “de-locate” & work anywhere in the world. Increased company-wide profit margins from 40% to 65%, sped up project delivery by over 35% & greatly improved team morale.◆ Created internal management tools to track & improve operations; such as a non-invasive, automated & accurate employee time-tracking system with “real-time” client dashboard. These tools greatly improved client retention, satisfaction & granted significant advantages to new business endeavors.

Company Size: 10-16 Employees ARR: $1MMPersonally planned, designed & coded the website builder MVP.SimpleSites.com grew into a niche-based business tool that rapidly deployed websites bundled with extensions & integrations based on the business' archetype. With only a core team of 15 members, the project won local business awards after 18 months of release & was subsequently acquired in late 2016.#𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔◆ Created a multi-site web app architecture that automated website creation, content generation & encouraged B2B customer relationships.◆ Designed a SaaS subscription model with small barrier to entry & progressive learning system that strategically released website controls. During the soft alpha release that offered free extended trials, users converted at a staggering 67% with an attrition rate of only 3% for the year.◆ Deployed a dynamic integrated advertising campaign that nurtured prospects over 10 points of contact. The campaign pre-created websites loaded with the local business details & 33% of opted-in users subscribed with only a 1% attrition rate for the year.◆ Created a hybrid content-spinning system that generated website content by niche. The system generated up to 3-trillion different text variations of a single article of content with only 8% containing grammatical errors.

Company Size: 60 Employees Revenue: $15MM-$20MMA publicly traded technology company that built web & mobile applications to support its advertising & publisher networks. Merged with SkyMall Holdings LLC in mid-2014.Xhibit Corp. is a digital marketing and technology development company focused on digital advertising, web and mobile development, social media development, merchandising solutions, in-flight commerce and loyalty program solutions. Xhibit offers a total solution for digital advertising and marketing that is integrated throughout its divisions and shares technology and resources across all of its business units. From Fortune 500 companies looking for the next generation of service and offerings, to small and mid-size business looking to establish and grow their brand, Xhibit utilizes its branded products and services to provide digital marketing and advertising solutions for top tier clients, advertisers and agencies.#𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔◆ Key Member of Xhibit Corp’s Initial Public Offering. Assisted in Merger / Acquisition of SkyMall Holdings LLC & Najafi Companies. ◆ Managed brand strategy, operations & digital production of Interactive Services Division. Developed UX strategy & prototypes for Xhibit’s Cloud Apps. Grew the global Interactive team from 3 to 65 employees within 2 years.◆ Secured $5MM in development contracts from General Motors for Chevy websites, microsites & mini-game production. Led & organized strategy sessions with GM digital brand leadership & ChromeData leadership.◆ Consulted with GM and ChromeData leadership on the centralization and gamification of vehicle accessory sales.◆ Managed all digital efforts for The Beach Boys 50th Anniversary Tour including UX strategy, website redesign & development, private VIP event redemption portal & other tour-related microsites. Worked closely with Mike Love & Brian Wilson families for the duration of the tour.

#𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔◆ Worked directly with the MRM NYC office with two additional senior managers. Helped build & manage the Online Advertising development team that would execute the $100MM development budget awarded by General Motors. ◆ Led the animation direction for interactive advertising concepts. Worked with GM creative agencies on rich media capabilities & execution.◆ Oversaw portions of GM & subsidiary website migrations onto the proprietary GMDS Publishing Platform.

The largest privately-owned advertising agency. Started as just an Art Director and moved up quickly to a custom titled role of Interactive Sr Art Director / Developer. I was responsible for the creative and production of various big brand accounts such as.MazdaEurekaPNC BankOVEExpediaPennzoilGreatwolf LodgeMany MoreHighlights:UPS Cardboard World - Won FWA AwardWall-E DVD Release & Eureka Co-Brand CampaignMazda Zoom-Zoom CampaignQ Power & Ferrari Co-Brand CampaignsOVE - Awarded Best Animation for Online Advertising

My first business venture & successful exit. Won Crain's Magazine's 20 in their 20's award in 2009 and written in many national publications including:• The Food Network• dBusiness Magazine• Ambassador Magazine • Many online publicationsONO Tea was a loose-leaf tea company with product lines that targeted customer lifestyles. We also designed & manufactured custom glassware imported from China. I exited the company to pursue my digital advertising career full time.