Hiba Fares Email and Phone Number

Branding & Production Director for the FIFA Fan Festival™, al Bidda Park, Doha.

As a senior project manager, my role was to • Manage multiple accounts; develop positive working relationships with all customer touch points such as Sidra Medicine on all their marketing collaterals and campaigns, MYCHA brand guidelines and their program guides (EAA / Qatar Foundation)• Day-to-day management of clients’ marketing and advertising campaigns• Drive client retention, renewals, upsell and client satisfaction• Pro-active, encourage team to perform to the best of their ability• Regular communication and liaison with clients at a different level• Generating accurate reports and status notifications• Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight• Completing projects to a specific schedule and within an agreed budget• Work closely with Finance on billing set up and invoicingAlso, I have managed and supervised the branding and production of 4 Fan Zones:• FIFA CLUB WORLD CUP 2019 Fan Zone, SC 2022, Branding and Production Manager for Doha Golf Club and Khalifa International Stadium Areas• Arabian Gulf Cup 2019 Fan Zone, QOC, Branding and Production Manager• IAAF WACH Fan Zone 2019, QOC, Branding and Production ManagerApart, I have supported the team in different events:• Summer In Qatar 2019, NTC, Malls and Retails Supervision• Qatar Foundation Convocation 2019, Documentation Manager• Al Enna / National Tourism Council 2018-2019, NTC, Project manager, Mobile app & Website • Qatar Summer Festival 2018, Malls and Retails Supervision

April 26 - May 2 -- Holding Area manager, Qatar Foundation Convocation 2017March 30-April 8, 2017 -- Protocols, Grand Opening of Mall of QatarMarch 22-29, 2017 -- Project manager, Wurstbude at QIFF 2017Dec 2016-Feb 2017 -- Project lead, Shop Qatar, Qatar Tourism Authority (QTA)Nov – Dec 2016 -- Auditorium Manager, WISH 2016, Qatar Foundation Nov 2016 -- Project Lead, Supreme Committee SC 2022 Photography ExhibitionOct – Nov 2016 -- Project co-lead, ROTA Gala Dinner 2016Jun – Sept 2016 -- Project co-lead, QTA Eids’ Festival and Qatar Summer Festival 2016

Snowcomms is a conceptual communication agency, covering event management and exhibitions, public relations and marketing solutions. Check http://www.snowcomms.com/• Responsible for the implementation of the approved strategy & plans• Providing strong project management and leadership to the team as well as developing team members which has been assigned to my position• Overlooking the growth of the business in Qatar through quality of service as well as bringing the company forward through innovation and executional excellence• Coordinating efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with the company staff• Managing events and exhibitions project and ensure strong dynamics within team of charge to deliver successful event performance and result• Determines communications strategy and supervise programs to deliver communications objectives throughout the projects.• Drive event strategy and message development, pitch and announcement strategies.• Develop branding initiatives, internal communications and external media relations.• Contact main members of the media to set up collaboration and partnership.• Get projects featured on radio, TV, or the Internet. • Manage media relations and maximize media opportunities.• Develop and supervise the internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video, special events and assignments.• Create rich and creative content plan that is optimized for search engines.• Hire and train PR assistants and account manager and executives.

Intouch Mena is a digital communication firm. check http://intouchmena.com/ • Managing a portfolio of accounts through building and maintaining excellent relationship with all clients• Engaging in project management duties• Build and maintain strong relationships with the online and digital team across Intouch Mena territories by acting as a center to co-ordinate and support digital initiatives • Be a point of contact for each account queries• Work closely with the GM and the sales person to recognize business objectives. Part of this will also be to define online marketing objectives, develop solutions and implement campaigns• Defining key performance indicators and measuring the success of the campaign• Work closely with sales person to assess results, forecast sales and to analyses sales data• Work with other members of intouch Mena team to ensure good management, budgeting and communication of the digital accounts propositions and marketing• Communicate and co-ordinate all aspects of each account to Intouch team in Beirut • Review and present the overall performance of the accounts on a regular basis

http://www.gssg.com/ • Managing, planning, leading, controlling & implementing activities related to advertising, marketing, public relations & events for the holding & all its subsidiaries• Planning & implementing a proactive communication program to enhance the reputation & visibility of the group• Ensuring all communication messages are harmonized according to the Group messages & guidelines• Develop, endorse & implement ideas for enhancing the internal communication systems & processes of GSSG Holdings• Overseeing internal & external communications, in close relation with the Marketing Director• Overseeing the Group's digital communication, including the content for the website, social media, and newsletters• Identify communication needs & goals of the group & its subsidiaries (gaps and opportunities)• Develop & implement "branding" plan for GSSG Holdings & other subsidiaries (Case studies can be shared)• Overseeing branding uplifts for several companies under the holdings (case studies can be shared)• Ability to handle multiple projects under time & resource pressure• Be detailed & results-oriented, have solid knowledge of budget processes & evaluation of outcomes analysis• Comprehensive knowledge of media operations & expertise in the field of public relations & release of information• Proven ability to develop communication strategies in collaboration with a diverse team• Assist on new business development as and when needed• Responsible for day to day management of accounts including workflow / timeline, quality control, budget control• Execute projects within the given timeline & budget while carrying out tasks efficiently with attention to details

- Managing the day-to-day operational and tactical aspects of multiple and/or large scale projects.- Work with appropriate individuals to develop and monitor timelines and deadlines related to all aspects of events, - Overseeing the master scheduling, assignments and capacity; delivery of events and related channels; establish attendance targets and join projections- Manage and monitor the overall budget: o Forecast costs, project overall expense, document actuals and provide analysis o Determine budget limitations, develop solutions/alternatives and present proposals o Proactively find cost cutting measures that do not detract from an event’s quality- Negotiate, execute and evaluate contracts options with a variety of vendors for events and arrange for all related event services with vendors, such as decoration, audio-visual, location, transportation, entertainment, printing press, entertainment, etc. - Assist in the evaluation and selection of geographic locations for events, - Overseeing managers working on client engagements within practice.- Ensuring the information is communicated with staff, volunteers, contractors and other parties- Skillfully/diplomatically “manage up” while working with executives, - Reviewing high-level deliverables across projects.- Minimizing our exposure and risk across multiple projects.- Managing scope and ease risk across projects.- Continually seeking and capitalizing upon opportunities to increase customer satisfaction and deepen client relationships- Involved in major pitches by conducting research and studies; to writing competitors’ analysis, SWOT analysis, summarizing previous work into case studies for different clients and issuing contracts - Undertook & managed different projects for various clients: IHF Handball Championship, Qatar Shell Ferrari “Pit Stop Challenge” 2010, Qatar Shell 2041 Expedition to Antarctica, SABBAN TOWERS LAUNCH, WOQOD Family Fun Day 2010.

• Researching markets to identify opportunities for events and potential clients• Creating, implementing and monitoring marketing and PR plans• Take overall responsibility for assigned project briefs and ensure the project team are clear on all information available• Providing strategic input (as client’s representative) throughout each project. • Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)• Coordinating venue management, contractors• Liaising with clients and designers to create a brand/look for the event• Planning and Organizing events in coordination in staffing requirements and staff briefings• Post-event evaluation including data entry and analysis and producing reports for event stakeholders• Building a team that has defined job responsibilities.• Undertook & managed different projects for various clients: UDC Tower 4 Launch, Business Oriented Dinner/ Networking Dinner for QIB, Shafallah Center “The 1st DRAMA Festival for People with Special Needs 2008”, UFC Fashion Show “Domenico Vacca Opening” in the Pearl, Qatari Business Women Award 08 (QBWF) as well as different projects & seminars for QBWF through the year.

• Undertook perception management for various client portfolios: preparing and coordinating full PR plans covering all internal, corporate and marketing activities.• Coordinated and organized portfolio of local clients including: mtc touch, Starbucks coffee, DHL Lebanon, British American Tobacco (BAT), SETS, HORECA 2008, Careers “Go Forward Forum”, Splendor (Ahwar Messenger), the UAE Program to Support & Rebuild Lebanon.• Coordinated and organized portfolio of regional clients including: DHL, Cisco, EMAAR, Rolex, Air Arabia and Abraaj Capital.• Experience in Crisis Management, Event Management, and Media Training• Advanced skills in Market Analysis and Reports’ drafting; analyzing clients’ marketing position and competitors (KPIs, Share of Voice, Average Reach, Daily reports)• Assisted in preparing Full PR Plan and Annual Reviews.• Organized and supervised huge events.• Assisted in writing press releases.

• Coordinating & organizing portfolio of local clients including mtc touch (Mobile Telecommunication provider previously known as LibanCell), The UAE Program to Rebuild and Support Lebanon, HORECA (Hospitality Services), Spinneys, ALMAZA, Julia Boutros fundraising project Ahibaii, FFA Private Bank, BAT British American Tobacco, Nando’s International Restaurant, YAL GROUP and SABIS.• Coordinating and managing portfolio of regional clients including EMAAR, Abraaj Capital, Ford M.E, and BBC Arabic TV.• Wrote daily, weekly and monthly reports, in addition to analysis reports.• Monitored media.• Assisted in event planning, organizing and implementation.• Developed good media channels and networks.• Experienced in Event Management, and Media Training.