With over 18 years of experience in the advertising industry, Hossein Houssaini is a marketing and programmatic expert who helps brands understand and navigate the digital data-driven marketing landscape. He is the founder of Ho/Pe Advisory, a consultancy that offers services in programmatic advertising, strategy, business processes, and implementation, as well as workshops and keynotes on digital transformation and marketing automation.Hossein is also an executive advisor, board member, partner, and moderator for various international technology and media companies, where he leverages his expertise in adtech, martech, and new media to support their growth and innovation. He is passionate about solving challenges through clever thought-leadership and close collaboration with people, respecting their ideas, opinions, and approaches. He believes that integrity, culture, and empathy are fundamental assets for solid leadership, and that success can only occur with an appreciation for the individual.