• Spearheaded a comprehensive rebranding initiative, including logo redesign, product vision overhaul, market repositioning, product roadmap, resulting in a 40% increase in new clients and a 100% customer retention rate.• Led the design and implementation of a company-wide intranet, enhancing internal communication and collaboration, reducing information retrieval time by 40%, and increasing employee engagement and productivity by 25%.• Successfully established and launched a sister company, overseeing all aspects from initial market research and business planning to staffing and operational setup, leading to a new revenue stream and expanding the market presence of the parent company.• Developed strategic relationships with key vendors, fostering collaborative partnerships that resulted in a 35% increase in qualified leads and significantly expanded the company's market reach and sales pipeline.• Assessed inbound communications and developed an optimized response plan, reducing call and email volume by 40%, which increased worker capacity to perform other high-priority tasks and enhanced overall operational efficiency.• Created a cohesive marketing vision and established consistent design standards across all platforms, leading to a unified brand identity, a 25% increase in brand recognition, and more effective marketing campaigns.• Leveraged feedback from clients to determine customer needs & improve the useability of website & software and implement new features to improve useability and submission process. • Collaborated with outside vendors to expand service offers and establish additional sources of revenue.

• Spearheaded the creation and launch of Brightstar District Management from concept to market entry, overseeing all aspects of business development, branding, and product positioning, which resulted in a successful launch and rapid client acquisition.• Developed the company's brand identity from the ground up, including logo design, brand messaging, and visual guidelines, establishing a strong and cohesive brand presence that resonated with target market.• Crafted and executed a comprehensive go-to-market strategy, integrating digital marketing, content creation, and public relations efforts, to drive an increase in brand awareness within the first six months.• Collaborated with cross-functional teams to ensure the new company’s services aligned with market needs, conducting market research and customer feedback sessions that informed product development and service offerings.• Managed the company’s digital presence by developing a user-friendly website, optimizing SEO, and leveraging social media platforms, resulting in an increase in web traffic and a boost in lead generation.• Oversaw the creation of all marketing collateral including brochures, presentations, and promotional materials, ensuring consistency with the brand’s visual and messaging standards across all channels.• Monitored and analyzed marketing performance metrics, continuously refining strategies based on data-driven insights to increase in customer engagement and retention rates.

• Managed a diverse portfolio of 28 residential and commercial HOA properties, ensuring compliance with governing documents, local regulations, and industry best practices, leading to a 100% customer retention rate.• Developed and implemented customized management plans for each property, focusing on budget optimization, maintenance scheduling, and community enhancement, which resulted in a reduction of annual spending for the clients.• Led board meetings and provided strategic guidance to HOA boards, presenting detailed financial reports, maintenance updates, and future planning initiatives, driving informed decision-making and increasing transparency.• Coordinated and supervised all property maintenance activities, including vendor selection, contract negotiation, and project management.• Implemented innovative communication strategies to keep homeowners and tenants informed and engaged, including monthly newsletters, digital platforms, and community events, leading to an increase in community participation.• Streamlined the budgeting and financial reporting process for each HOA, ensuring timely dues collection, accurate financial forecasting, and adherence to reserve fund requirements, resulting in increased payment rates.• Facilitated conflict resolution between homeowners, tenants, and the HOA board, utilizing mediation techniques that maintained positive community relations and minimized legal disputes.• Negotiated and managed vendor contracts for landscaping, security, and maintenance services, achieving a cost savings while maintaining high service quality standards.• Introduced energy-efficient initiatives and sustainability programs across the portfolio, which lowered utility costs and enhanced the properties’ environmental footprint.

(Reali, Inc. closed their operations on 9/9/2022)• Developed and implemented a new product combining Real Estate, Mortgage & Escrow teams, taking advantage of market trajectories and increasing revenues and profits by over $2 million in the first quarter of launch.• Streamlined operational procedures by identifying inefficiencies and implementing process improvements, resulting in a 25% increase in output, a 20% reduction in costs, and enhanced overall team productivity and morale.• Collaborated with a key investor to secure $500 million in funding, effectively communicating the company's vision and growth strategy, which facilitated significant expansion initiatives and accelerated product development timelines.• Coordinated cross-functional collaboration between the real estate, mortgage lending, and escrow divisions to streamline the product’s workflow, reducing process inefficiencies and increasing communication between the departments.• Designed a comprehensive customer journey map that integrated all touchpoints across real estate, mortgage, and escrow services, enhancing communication and transparency, which led to a massive improvement in customer satisfaction scores.• Implemented targeted marketing campaigns for the "Special Program Product," driving a large increase in program enrollment and establishing the company as a market leader in innovative home buying solutions.• Managed stakeholder relationships across all divisions, ensuring alignment on goals, timelines, and customer service standards, which resulted in a 98% success rate in executing the program within the projected timelines.• Monitored and reported on the program’s financial performance, identifying key metrics that contributed to an increase in overall profitability and securing additional funding for program expansion.

• Sales and Operations Manager for a small mortgage company, overseeing the end to end sales process and create sustainable growth. In an industry where competitors are a dime a dozen, my focus was to build lasting relationships and prioritize the customer experience.• Established and led the development of a high-performing sales team by recruiting, onboarding, and training sales professionals to represent a brand identity and a high standard of customer service.• Designed and implemented a comprehensive sales training program that enhanced team expertise in mortgage products, sales strategies, and customer relationship management.• Revamped the company’s marketing strategy by creating targeted campaigns that boosted lead generation and reduced customer acquisition costs by relying on building a referral network.• Spearheaded initiatives to improve customer retention, introducing a personalized follow-up system and loyalty program that offered incentives for referring leads to our sales team.• Optimized the lead generation process by integrating a CRM system that automated lead tracking and follow-up, which resulted in a 50% reduction in response time.• Conducted regular performance reviews and sales analysis, identifying key areas for improvement and adjusting strategies to consistently exceed monthly and quarterly sales targets by 10-15%.