Xiang Li

Xiang Li Email and Phone Number

Go-to-Market Director at Anker @ Anker Innovations LTD
shenzhen, guangdong, china
Xiang Li's Location
Shenzhen, Guangdong, China, China
About Xiang Li

With a multi-market background in consumer electronics GTM (Go-To-Market) strategies across the UAE and the US, I have honed my capability to build and scale operations from the ground up within the past year, driving significant sales growth. My experience extends to channel development, retail establishment, and financial management. I excel in cross-team communication and collaboration, bolstered by my experience in managing international teams.

Xiang Li's Current Company Details
Anker Innovations LTD

Anker Innovations Ltd

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Go-to-Market Director at Anker
shenzhen, guangdong, china
Website:
anker-in.com
Employees:
461
Xiang Li Work Experience Details
  • Anker Innovations Ltd
    Go-To-Market Director
    Anker Innovations Ltd Oct 2023 - Present
    Shenzhen, Guangdong, China
    1. Identified growth opportunities through comprehensive market research and user feedback analysis, designed end to end execution plan, fostered alignment among seven cross-functional teams, and refined the product road map, generating additional annual revenue of €27M 2. Influenced cross-functional leaders spanning marketing, sales, and supply chain departments to develop robust B2B operational processes and strategic planning, orchestrated product launch events, expanded distribution channels, and formulated key objectives and key results (OKRs)
  • Anker Innovations Ltd
    Go-To-Market Director
    Anker Innovations Ltd Oct 2023 - Present
    Shenzhen, Guangdong, China
  • Huawei
    Innovation Insight Team Leader
    Huawei Oct 2022 - Sep 2023
    Shenzhen, Guangdong, China
    1. Established white label process by devising pricing strategies through scenario analysis and conducting comprehensive risk assessments, unlocked €405M in incremental revenue2. Generated strategic R&D investment allocation recommendations for leadership through market trend analysis and an evaluation of the commercialization potential of technology, saved €90M in excessive investments
  • Huawei
    It Sales Team Leader
    Huawei May 2021 - Sep 2022
    Dubai, United Arab Emirates
    1. Early promoted to be the IT sales leader within nine months of joining the department; Awarded by company president as ‘Outstanding Individual’ (top 1%)2. Led a global team of six to develop and implement strategies for 35 products among four categories, managed nine sales events and operations for five retail clients. Influenced five cross-functional teams to achieve annual €45M revenue and increased UAE laptop market share from 0% to 10% in three months3. Empowered team members to improve productivity by introducing new sales management tools and streamlining workflows, modifying performance appraisal metrics, boosting team morale and cohesiveness4. Introduced innovative approach to marketing high-end laptops, conducting scenario-based roadshows in upscale malls and consumer activities centered around specific themes. Increased sales by 160% and margin by 10%
  • Huawei
    Go-To-Market Manager
    Huawei Jul 2020 - Apr 2021
    Dubai, United Arab Emirates
    1. Managed two crucial clients, representing 60% of total market capacity, achieving an 700% increase in revenue by initialing diverse channel strategy by optimizing product road map and collaboration ways with different clients; Supported 12 countries to apply the strategy to 22 clients, increasing 40% revenue in six months2. Identified sales potential and introduced innovative opportunities with the largest local carrier by creating in-store visibility solutions and implementing an exclusive color strategy, which led to our laptop brand becoming the first to showcase in-store display and driving annual €8M revenue3. Introduced innovative approaches to promote premium laptops, which included conducting scenario-based roadshows in eight upscale shopping malls and organizing consumer experience activities centered around specific themes. Increased sales by 160% while improving the margin of the laptop category by 10%
  • Huawei
    Project Finance Manager
    Huawei Sep 2019 - Jun 2020
    Bahrain
    1. Supported account managers in pitching by developing financial models and crafting contract clauses for six wireless network programs with local tier-1 carriers. achieved €100M annual revenue2. Supervised the risk assessment of 25 projects through on-site visits to subcontractors and in-depth financial analysis. Identified and mitigated material waste and sub-optimal human resource allocation risks, leading to a cost reduction of €4M

Xiang Li Education Details

Frequently Asked Questions about Xiang Li

What company does Xiang Li work for?

Xiang Li works for Anker Innovations Ltd

What is Xiang Li's role at the current company?

Xiang Li's current role is Go-to-Market Director at Anker.

What schools did Xiang Li attend?

Xiang Li attended Peking University.

Who are Xiang Li's colleagues?

Xiang Li's colleagues are Howard He, Ishtiak Alam, Shafeek Abdulla, Claire Chen, Yixin Xu, Sandy Guo, 游文娟.

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