Hien Le Email & Phone Number

Vietnam

• Launched a successful big new product campaign that achieved 300% sales target.• Built up a successful community that achieved 10,000 potential customers within 6 months.• Saved 20% cost of the campaign thanks to planning and negotiation skills with partners.• Built and structured foundation metrics, and promoted strategic approach marketing activities to boost revenue.

Ho Chi Minh City, Vietnam

VeXeRe is the largest online bus ticketing platform in Vietnam with more than 550 passenger bus companies, covering over 2,600 domestic and cross-border routes to help users find bus information and buy tickets online easily.• Led all integrated campaigns to increase revenue and users, the particular Tet campaign 2020 that achieved a 186% revenue target, and saved 23% cost of marketing activities.• Built and drove 70 co-branding and promotion campaigns with partners, the biggest campaign with Zalopay that saved more than $40k cost.• In charged of strategic planning with strategic partners from E-commerce, and payment gateway (Shopee, Tiki, Grab, Zalopay, MoMo, Lazada, Cybersoure,...) to PR, KOLs, and Universities.

Ho Chi Minh City, Vietnam

• Achieved 119% KPI target in 2019.• Brand traffic (branded keywords) increased 200% year on year (2019 vs 2018).• Launched POSM and event activation to 165 bus operations.• Built successful partnership with 20 travel partners/SMEs to boost branding & sales on key route Sai Gon – Dat Lat.

Ho Chi Minh City, Vietnam

• Launched a successful CSR campaign “Chap Canh Uoc Mo Giang Duong” which made a significant contribution to the company's branding by reaching more than 100 partners, 430k potential customers; 12k landing page shares; uplifting traffic to the website with more than 1,4 million in sessions.• Led more than 20 display booth projects to promote the company's branding at external events.