Hien Pham Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Managed and executed media tours and PR campaigns for international artists and festivals in Vietnam. Amplified their presence and boosted ticket sales via coverage on national TV, top online media channels, and influential partnerships.Secured exclusive Vietnamese club partnerships with global event brands like Ultra Japan, Creamfields.Co-managed 30+ international artist bookings and 4 music production workshops since May 2022.Collaborated closely with regional festivals and clubs to establish impactful partnerships and booking packages.

Manage A&R, orchestrated the release plans of 15+ tracks and managed 10+ label events in different cities.Successfully handled the label’s production and remix contracts with Vietnamese A-list artists and major labels.Oversee music production process, including budget management, timeline scheduling, and coordination with stakeholders. Ensure seamless execution of projects from conception to completion, resulting in high-quality releases and successful collaborations.Conduct regular research to stay ahead of music trends, viral content, and emerging genres on digital platforms to inform the label's A&R strategy, ensuring alignment with current market demands and audience preferences.Lead a team of content creators and markerting executives to run 2 labels simultaneously.

Hanoi, Hanoi, Vietnam

Identified and developed a roster of 20+ artists, spearheaded 40+ releases and managed 8 highly acclaimed label nights.Led and developed rolling holistic promotion strategies for the label’s catalog and roster, resulting in a revenue increase of over 1000% and 160% in the first and second year respectively.Secured performance slots for the label’s artists at major festivals both locally and regionally, fostering artist presence.Successfully secured and launched Apple Music’s first DJ set in Vietnam, which charted as a top 3 album on the platform.Successfully pitched and secured placements on various DSPs'editorial playlists for label releasesAmplified artist visibility through collaborative events & editorial content with global publication and local music communities.

8B Ta Hien, Hoan Kiem District, Hanoi, Vietnam

Led the clubs' DJ Mag Top 100 Club in 2023, 2022, 2021, 2019 campaigns reaching #40, #46 , #52, and #68 respectively, the highest ranking of a Vietnamese club on the chart’s history.Co-managed music programing , lineup curation, and budgets of Creamfields Vietnam (5000 cap), Sunlit Festival NYE 2022 (3,000 cap) & Naman Pool Party 2017 (1,000 cap).Organized and oversaw comprehensive plans for all 1900's events, including budget management and collaboration with the cross-functional internal and external teams.Grew 1900’s TikTok channel by over 1500% to 150K followers and over 3 million likes in 1 year.Managed a dedicated team of content and event management professionals, providing guidance and resources.Pioneered streamlined artist booking processes between 1900 and international agencies & labels to enhance efficiency.Cultivated and maintained high-level relationships with local music communities, international & domestic labels, artist partners.Utilized analytical tools to monitor overall project performance and guide decisions in artist booking, marketing, and ticketing.

Created content themes, outline, and oversaw the progress & editorial quality of the 5 volumes of 1900’s Annual Magazine.Curated the list of writers and translator. Fully wrote in Vietnamese and translated to Vietnamese the first and second volumes, partly wrote & translate the third, the fourth and the fifth.

Attracted over 60 prominent local and international music industry speakers and artists, drew in more than 700 attendees, and saw participation from 4000 festival-goers in 2 enriching editions.Curated topics & lineups of artists and speakers for two-day conferences and three night parties.Music programmed 3 night parties.Moderated panels in English & Vietnamese.

Hanoi, Hanoi, Vietnam

Booked local and international artists for approx 200 events with local artists and booked & liaised approx 50 events with international acts.Supervised, oriented and updated DJ team with new music trends.Led the marketing team for content marketing and business development team to sync sponsor content at the music shows. Involved in curating content and programming at selected client campaigns such as Budweiser, Heiniken, Philip Morris, etc. Established and maintained meaningful relationships with artists & music companies & searched for new talents to book. Led the clubs' DJ Mag Top 100 Club 2019 campaign and gained No. 68, the highest ranking of a Vietnamese club on the chart’s record.

8B Ta Hien, Hoan Kiem District, Hanoi, Vietnam

Improved the club's brand by optimizing content across social media and streaming platforms.Created, planned, posted content on social media sites of 1900.Researched, proposed, booked, liaised local & international artists.Communicated with both internal staffs and external partners on the CEO's behalf.Oversaw CEO's calendar and completed administrative tasks related to CEO's work.

Provided Vietnam-focus hourly consultations for music industry people outside of Vietnam including:- Expanding your music business in Vietnam- Publicity and marketing in Vietnam’s music market- Connecting with artists, production houses, clubs, venues, labels in Vietnam- Event promotion in Vietnam- Single, EP or album promotion strategy in Vietnam - Vietnamese representative for artists and brandsCreate original, engaging and educational content to grow the reach to members and partners across a variety of platforms.Research and brainstorm new creative content features and launch monthly.Develop and facilitate meaningful connections with members & partners.Collaborate with the Content Creator to ensure that assets are created to match the content and delivered in a timely fashion.Identify and interview Music Industry professionals, creatives and businesses to feature and partner up.Co-established 2 new feature article series.

Wrote eclectic articles/interviews with a focus on behind the scene topics of music brands and industry people in APAC.Co-hosted weekly online networking events for global musicians and music industry professionals. Composed and sent out weekly newsletters.

Hanoi, Hanoi, Vietnam

Spearheaded & programmed 4 soldout events with 300 – 500 capacity at diverse venues.Conceptualized & hosted engaging online EDMVN Sessions, attracting up to 150 concurrent listeners.Played a pivotal role in promoting global and local dance music trends, resulting in a 300% growth in member number.

Hanoi, Hanoi, Vietnam

Built the section of Electronic Music of Kenh14.vn from scratch to become the leading content source for EDM in Vietnam.Wrote and published 300+ news and in-depth interviews/articles. Responsible for building and growing electronic artist/festival/event/brand partnerships of Kenh14.

Master Of Arts - Ma, Global Entertainment And Music Business

Culminating Experience (Master’s Thesis) on Trigger Cities: How Hyperlocal Marketing Drives Global Success" Course Completed: Data.

Bachelor Of Science - Bs, Microbiology And Genetics, Talented Program | Bachelor Degree With Distinction

High School Diploma, Biology/Biological Sciences, General