Co-founder and Creative Director of a sustainable clothing brand, deeply committed to revolutionizing the fashion industry’s approach to fast fashion and combatting the prevalent issue of greenwashing inclothing production. • Created the naming, branding, and artistic direction of the entire brand, overseeing everything from logo design and packaging to product catalogs, investor pitch decks, and website development. • Art directed and designed all investor pitch decks resulting in over $750k in first round investments. • Helped source materials and sustainable manufacturers of recycled thread and deadstock that would have otherwise wound up in landfills. • Oraganized and art directed photoshoots with upwards of $30k in budget, often coming in under budget.

Spearheaded creative initiatives for esteemed clients such as Twin Peaksand Smoothie King while also developing branding strategies for emerging upstart clients. • Directed the branding and naming initiatives for Mohawk Zero Turn Mowers, Empirian Attachments, and Bostail Trailer Parts, showcasing exceptional strategic vision and creativity. This effort resulted in securing over $450k in new projects for Infinite. • Successfully orchestrated social media campaigns, video production, and out-of-home advertising for Twin Peaks, aligning with high-profile events such as the Super Bowl, Fantasy Draft, and March Madness resulting in increased return customer engagement and spending at all 120+ Twin Peaks locations. • Took charge of leading new client Request for Proposals (RFPs) for Ziegenbach, Broadway Bank, and Dennys, showcasing adeptness in client acquisition and relationship management. • Collaborated closely with account managers and led creative teams to ensure seamless client satisfaction and communication throughout campaign pitches and execution.

Creative lead for the foremost name in capos among musical instrument manufacturers, orchestrating strategic creative direction that yielded distributor retention and consistent annual sales exceeding $10m. • Executed a complete brand re-design. • Championed and executed a comprehensive packaging redesign for over 30 SKUs. • Directed a successful cross-promotional product campaign and design collaboration between Fender Guitars and Kyser Capos, resulting in sustained sales exceeding $4m for both brands. • Initiated and managed the development of the Kyser Instruments iOS and Android app, collaborating closely with developers to ensure precise execution of all aspects and functionalities according to specified requirements.

Creation of almost all client and public facing collateral pieces. Implementing new brand guidelines for photography/brand imagery. Keeping brand in line with current brand standards while also pushing creative further.

Lead Senior Art Director for the worlds most renowned professional hair care brand resulting in monthly revenue boosts of upwards of 30%. • In collaboration with the marketing managers I helped to develop monthly distributor deals that saw sales regularly exceed $2m. • Revamped communication between marketing and printers to streamline costs saving the brand $10k in unnecessary setup fees and printer addtions. • Designed and devolved new packaging for legacy brands Catwalk and Bed Head resulting in renewed excitement for those brands while increasing sales by roughly $8m annually for each. • Oversaw and managed a design team of four that fostered an environment of listening and encouragement.

I help the team at Huge with various packaging projects from initial concepts to final client presentation. Working with Huge has been without a doubt some of the most fun I have had as a designer, a true joy.

I have helped Astro on various projects from catalog design and layout to simple quick start guides for their elite, category leading headsets.

Worked as an Art Director on various projects such as brand identities for many different companies. Designed packaging for the Supre brand and their product line, Ocho. Art directed and designed print ads for the Supre line Carnivale that was featured in Lürzer's International Archive.

Storefront display for Australian market and advertising collateral.