Hieu Le Email & Phone Number

Ho Chi Minh City, Vietnam

Thuy Sinh Agri-Tech Brand- Established key performance indicators (KPIs) for various online channels using digital tools such as GTM, Google Analytics, Hotjar, Facebook & TikTok Pixel.- Created marketing plans to ensure data accuracy and support for the sales team.- Managed a monthly budget of 3 billion VND, allocating funds across Google, TikTok, Facebook, Zalo ads, KOC..- Built and enhanced e-commerce sites on open-source platforms using HTML, CSS, and Liquid.- Formulated and executed SEO strategies using tools like Keyword Planner, Ahrefs, GSC, SimilarWeb, SEMrush.- Created a marketing data warehouse to track and compare system data using App Script,Python, SQL.- Collaborated directly with partners such as Google , Zalo Business Support.- Developed comprehensive plans for launching new products, loyalty campaign,…

Ho Chi Minh City, Vietnam

In charge of coding business intelligence dashboards for Highlands Coffee, Aldo to manage sales & gross profit.- Create reliable ETL pipeline architecture to transform, aggregate in multiple steps large / complex data sets (possibly with dynamic data structure) that meet functional / non-functional business requirements.- Build ingestion pipelines, ETL & maintain database on Google BigQuery- Make data tools for analytics and data scientist team members that assist them in building and optimizing their products into an innovative industry leader.- Write complex SQL queries and using BI tools & libraries, such as Airflow, drawio, holistics, google data studio- Create tracking systems & user experiences in mobile app for Highlands Coffee through marketing tools such as Google Analytics, Google Tag Manager, Facebook, Hotjar...- Analyze insight of customer (lifetime value, group size, behavior, demographic,..) to help decrease direct advertising cost thanks to effective campaign. - Cooperate with Research team to provide market, user experiences reports in order to contribute to corporate's strategy planning.- Responsible for building sales dashboards to provide trade marketing tools for tracking performance of stores to take actions instantly.- Build & deploy email marketing campaign to increase revenue for Aldo Shoes.

Vietnam

EDUMALL & TOPICA NATIVE BRAND - Make marketing plans with assigned KPIs. - Deploy marketing campaigns on many channels including Facebook, Foogle, Fdn, Zalo, Eway... - Build and design landing pages for each online courses for Edumall. - Manage and allocate budget for each channel to achieve maximum efficiency. - Lead project of developing brand new online course for Edumall to expand the market for reaching niche market share, thus increasing sales. - Write script and creative content to engage with customers in Facebook social media to optimize earned traffic.

Vietnam

OCEANAMI Villas & Beach Club- In charge of planning and deploying marketing campaign to ensure revenue growth rate. - Control budget & choose the best channel to get 95% revenue for sales team. - Design banners & write contents in channels (Facebook/ Google) to increase conversion rates from 0,5% to 2,5%. - Deploy email marketing to help sales team take care their customer. - Drive customer check-in on model houses & villas to ensure revenue and make our team become the highest revenue team of month