✪ Initiate and lead the business development of the E-Commerce strategy to establish the DTC outline in Israel and to expand globally, ensuring the growth of Redefine Meat's portfolio.✪ Develop business models, pricing strategies and the value of propositions based on business objectives.✪ Define the outline of systems, including the technological platform, logistic platforms, core system integrations, define the user interface (UI) design, user experience (UX) processes, and customer journeys.✪ Manage and work with many of the organization's internal and external entities, including IT, technology providers, data, supply chain, finance, customer service, management, and executives from other countries

Successfully initiated the establishment of Strauss's direct sales division, achieving an impressive annual sales turnover in the multi-million range.✪ Established the E-Commerce strategy for Strauss in Israel.✪ Lead the strategy and work plans for E-Commerce projects, digital marketing, and social media (Google, Facebook, content-based campaigns, SEO, analytics, and the Marketing Automation system).✪ Introduced new and innovative digital technologies for core organizational processes, optimization, and for the increase of conversions and improvement of processes.✪ Analyzed data and information to generate insights and provide answers for business queries aimed at generating growth.✪ Led Strauss’s E-Commerce knowledge center of excellence.

Established the company’s ECOM units (Elite Coffee and BeanZ), led the company’s strategy as an independent sales branch, doubled the sales turnover every year, exhibited a continuous increase in profits, and reached thousands of customers per year.✪ Established and managed an innovative D2C E-Commerce platform based on variety of business models.✪ Planned the long-term marketing strategy, responsible for the planning and execution of the work plans while setting goals, objectives and managing the budget. ✪ Built business and financial models, and managed the full PNL program while leading strategic business steps to increase sales, optimization, and boost conversions. ✪ Define the outline of systems, including the technological platform, logistic platforms, and core system integrations, and define the user interface (UI) design, user experience (UX) processes, and customer journeys.✪ Defined the digital marketing strategy, and managed all marketing communication channels and social media (Google, Facebook, content-based campaigns, SEO, analytics, and Marketing Automation tools) to drive conversions and increase rate to achieve goals & KPIs, increase ROI, AOV, user retention, and acquisition.✪ Monitored, measured, and analyzed BI data to extract valuable insights into market dynamics and customer preferences. Continuously tracked category performances, market trends, and competitive landscape to optimize business strategies and outcomes.✪ Managed the Marketing Automation system, and implemented the customer’s journey with external marketing channels for re-conversions. ✪ Managing internal organizational partners across all company departments, including IT, commerce, legal, supply chain, research, finance, customer service, headquarters in Amsterdam, and executive managers from other countries.

Board member, responsible for building the company’s marketing strategy and managing the company’s direct sales platform.✪ Initiated the marketing and operational strategy, and ensured its successful execution✪ Created and managed digital marketing campaigns, built and directed PPC campaigns, and managed Google, Facebook, billboard campaigns, print, promotion of PR, collaborations, etc. ✪ Implemented digital systems and ongoing management of the online sales channel.✪ Responsible for managing the company’s image and PR on all media platforms.✪ Managed suppliers – advertising agencies, digital, PR, regulation, media, graphics, print, and software.✪ Manages and Leads the customer support team and drives the expansion of the members club by developing targeted user retention and acquisition programs.

Managed Nespresso’s brand of capsules and coffee machines by innovation, originality, and ongoing improvements. During this time, the company presented annual growth and a considerable increase in sales cycles, profits, customers and a meteoric increase in brand awareness and perception. ✪ Built the brand's marketing strategy based on the different market trends and opportunities. ✪ Built, managed, and executed the annual marketing plan which consisted of - managing the marketing and advertising budget (T.V, billboards, print, and digital), PR, and image - amounting to tens of millions of shekels a year, market and category analysis, marketing moves, advertising, launch events, and all aspects of marketing communications.✪ Established and managed all digital channels (E-Commerce site, digital campaigns, and social media).✪ Worked in a global environment, including managerial and professional responsibility for the implementation of international marketing steps in Israel. ✪ Managed external suppliers – advertising agencies, PR, graphics, production companies, etc.✪Analyzed reports, monitored the category’s performance, the market, and competitors.