Hilary Davis Email & Phone Number

Greater New York City Area

Current engagement: – IBM Sports & Entertainment PartnershipsPast engagements:– IBM Interfaces Team (AEM migration)– IBM Hybrid Cloud Digital Acceleration Team– FXM brand launch– FullSteam site redesign– MetLife Social Media Team

New York, Ny

New York, New York, United States

• Planned and executed the migration of IBM.com from Drupal to AEM with a cross-discipline, highly motivated team (taxonomy, IA, UX, UI, content) • Designed a cohesive collection of multi-purpose page templates, collaborated with AEM dev team on implementation and testing• Authored design guidance for 35+ templates and specific component-level guidance within each. Anticipated and organized any/all information that designers would need to build pages in AEM • Coded and continually… Show more • Planned and executed the migration of IBM.com from Drupal to AEM with a cross-discipline, highly motivated team (taxonomy, IA, UX, UI, content) • Designed a cohesive collection of multi-purpose page templates, collaborated with AEM dev team on implementation and testing• Authored design guidance for 35+ templates and specific component-level guidance within each. Anticipated and organized any/all information that designers would need to build pages in AEM • Coded and continually updated the IBM.com documentation site in Markdown• Authored and led training sessions for multiple levels of users. Supported enablement on team office hours and dedicated Slack channel• Organized and led massive image migration to a DAM with technical specs and metadata, liaisoned between teams to ensure consistency, and maintained collections of thousands of images within the DAM to increase company-wide usability• Built a generative art widget and graphics library to create leadspaces for hundreds of auto-migrated product pages Show less

New York, New York, United States

• Launched IBM Cloud Paks (software bundles) with custom infographics, icons and a suite of product pages within the digital marketing environment• Evolved the Carbon design system illustration styles (isometric/flat/line) and contributed to the libraries used by thousands of IBM designers around the world• Reimagined the IBM Automation product category–restructured the product pages, simplified the presentation of complex technical information and designed a collection of leadspace… Show more • Launched IBM Cloud Paks (software bundles) with custom infographics, icons and a suite of product pages within the digital marketing environment• Evolved the Carbon design system illustration styles (isometric/flat/line) and contributed to the libraries used by thousands of IBM designers around the world• Reimagined the IBM Automation product category–restructured the product pages, simplified the presentation of complex technical information and designed a collection of leadspace, use case and case study illustrations• Coordinated cross-functional design of paid media and email campaigns to create consistent user journeys.• Tracked page performance through various analytics software tools Show less

New York City

Developed strategic branding (logos, design systems & guidelines, digital presence) for luxury clients: - Wüsthof - The Wagner at the Battery (rebranded Ritz-Carlton Battery Park) - The Surrey - AweChair

New York, Ny

Working with the Civic team on the TNT account, we created 4 days of immersive storytelling programming at Kinfolk 90 during the Northside Music & Innovation festival. www.TNTbackstorystudio.com

New York, New York

• Worked with a small team to drive the creative development of Avon Living, a new lifestyle magalog • Told seasonal family stories that highlighted decor, kitchen and kids' products• Designed editorial devices to educate the consumer and highlight exclusive product benefits• Coordinated multiple simultaneous shoots on location and in studio• Collaborated with diverse teams of set, wardrobe, and food stylists

New York, New York

• Created multiple series of how-to makeup and nail art videos that were utilized by both representatives and online consumers• Concepted, shot and produced stand-alone holiday gift guides that showcased a wide range of Avon products in a unified style• Applied the look and feel of the Avon brand to various sections––beauty, skincare, fashion, jewelry, kids, gifts– within their bi-weekly brochures• Designed many logos, icons, and type treatments for campaigns within the… Show more • Created multiple series of how-to makeup and nail art videos that were utilized by both representatives and online consumers• Concepted, shot and produced stand-alone holiday gift guides that showcased a wide range of Avon products in a unified style• Applied the look and feel of the Avon brand to various sections––beauty, skincare, fashion, jewelry, kids, gifts– within their bi-weekly brochures• Designed many logos, icons, and type treatments for campaigns within the brochures• Worked with consistently tight, overlapping timelines Show less

New York, New York

• Collaborated with visual merchandising and digital departments to ensure a consistent brand voice throughout all projects• Oversaw freelance team’s execution of seasonal campaigns• Designed digital promotions (e-mail blasts, Facebook contests), printed pieces (direct mail, collection lookbooks) and signage graphics• Directed retouching and color correction on many substrates for large scale, in-store signage

• Played an integral role on the JCPenney account, including the “We Make It, You Make It” spring campaign that launched during the Academy Awards• Led the spring print campaign production with photo shoots for multiple categories over several months• Refreshed the look for series of fall and spring broadcast spots while maintaining consistency with other brand work• Developed the animated graphic style for JCP’s weekly sale spots• Contributed to the JCP logo redesign•… Show more • Played an integral role on the JCPenney account, including the “We Make It, You Make It” spring campaign that launched during the Academy Awards• Led the spring print campaign production with photo shoots for multiple categories over several months• Refreshed the look for series of fall and spring broadcast spots while maintaining consistency with other brand work• Developed the animated graphic style for JCP’s weekly sale spots• Contributed to the JCP logo redesign• Initiated a Saatchi & Saatchi South by Southwest Showcase, working with the leaders of departments throughout the agency Show less

• Strategic concepting and execution for Alberto-Culver accounts TRESemmé, Nexxus and St. Ives• Directed broadcast projects through storyboards, animatics, multiple revisions, international productions, editing and translations• Collaborated with a diverse team of writers, directors, composers, motion graphics artists and editors for broadcast productions• Cast models, selected stylists, collaborated with photographers and videographers, and oversaw retouching for international… Show more • Strategic concepting and execution for Alberto-Culver accounts TRESemmé, Nexxus and St. Ives• Directed broadcast projects through storyboards, animatics, multiple revisions, international productions, editing and translations• Collaborated with a diverse team of writers, directors, composers, motion graphics artists and editors for broadcast productions• Cast models, selected stylists, collaborated with photographers and videographers, and oversaw retouching for international print campaigns• Directed animation, editing, voice-overs, and music for sales videos• Worked with BRAVO and client to promote TRESemmé’s sponsorship of Project Runway through various media such as video projections in Bryant Park during Fashion Week, advertorials in ELLE magazine and teaser broadcast spots• Concepted and produced spec campaigns for a wide variety of new business pitches• Additional print and digital work for a broad range of accounts including Famous Footwear, SuperValu and Hefty Show less

• Concepted, coordinated, and directed several photoshoots per monthly issue• Designed the cover and layouts for all feature stories and monthly columns• Stretched a tight monthly budget by collaborating with illustrators, freelance photographers and local businesses• Maintained a grueling production schedule• Managed an assistant art director

• Developed the 2006 holiday campaign that included full-page newspaper ads, magazine spreads, gift guides and in-store signage• Directed fashion and product photo shoots in New York and Minneapolis• Cast models and directed hair, make-up and wardrobe for shoots• Designed additional collateral such as press kits for community relations programs (such as the Museum Adventure Pass), invitations to promotional events, and hang tags for specialty clothing lines.

• Developed unified visual identity for Mia & Maxx Hair Studios that included web site, store signage, gift cards and other print pieces• Designed monthly collateral packages, newsletters, newspaper ads and other promotional materials• Directed product shoots in-studio and on-location• Coordinated fashion shoots in New York–concepted with photographers, cast models, selected stylists and scouted locations• Oversaw photo retouching, press checks and paper selection

Minneapolis, Mn

Magna Cum Laude, Bs, Design Communications

Activities and Societies: • U of M Mentor Program, 2003–2007 • Rotary Ambassadorial scholarship finalist, 2005 • Bronze pin, The Show 2003.

Design Communications, Design And Visual Communications, General

Activities and Societies: Design Mentorship Program