Hilary Moritz Email & Phone Number

St Paul, Minnesota, United States

Minnetonka, MN, US

Led High-Performing Team: Managed a team of product professionals responsible for delivering reporting and insights products to a global ecommerce company.Supported $3B+ Annual Transaction Volume: Oversaw reporting products for a diverse client portfolio,driving global expansion, revenue optimization, and efficient business operations.Delivered.

Minnetonka, MN, US

Delivered Digital River Reporting Product: Developed and launched a data visualization tool that provided actionable insights to internal and external stakeholders, streamlining operations and driving growth.Enhanced Product Adoption: Established clear communication channels and processes to ensure alignment on product vision, prioritization, and roadmap.

Minnetonka, MN, US

Led the Global Expansion Initiative: Successfully expanded market reach from 17 to 200+ countries,driving significant revenue growth and mitigating a $2M+ increase in fees.Developed Cross-Border Sales Model: Designed and implemented a new model to facilitate seamless cross-border sales, unlocking new revenue streams for both the company and its clients.

Toronto, ON, CA

• Created and owned the product vision, strategy, roadmap, and set key business objectives (OKRs) for digital purchase, renewal, and trial conversion experiences for Thomson Reuters legal software products.
• Drove new sales, renewal, and trial driven sales revenue through the delivery of conversion experience enhancements and optimizations.
• Developed and actively maintained backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for customers and stakeholders.
• Worked with internationally distributed development teams and enterprise-wide stakeholders to deliver on product initiatives.
• Planned, ran, and executed voice of the customer research initiative to truly understand the customer needs and pain points during the trial, renewal, and sales journeys.

San Antonio, Texas, US

• Managed enterprise email and web channels with $8 million in revenue across marketing solutions focused on serving the financial services industry.
• Planned and oversaw the execution of an enterprise email platform migration working with cross -functional teams to successfully migrate existing clients, launch new programs and iterate on the new platform to provide.
• Worked closely with cross-functional groups within marketing, product, technology, training and other enterprise business units to optimize product requirements and launch new marketing solutions.
• Owned and developed repeatable processes for setting up clients in channel platforms; continually optimizing for quality and efficiency in the implementation process of omni -channel marketing solutions.

Denver, Colorado, US

• Lead, innovated and built the product roadmap for core and greenfield web products with cross -functional dependencies in an Agile environment.
• Innovated features to meet customer needs founded in competitive analysis and the context of the market landscape.
• Collected, analyzed, reported on, and utilized data to inform and measure web product direction and performance.
• Owned roadmaps and defined product features, in collaboration with tech, user experience, legal, marketing and business development, to drive revenue, company strategy and serve HomeAdvisor customers.
• Built and optimized customer experiences utilizing different testing strategies, including A/B, multivariate, and content testing, to drive customer engagement and $3.2 million in annualized revenue.
• Vetted, managed negotiations with, the onboarding of, and owned the working relationships with vendors to drive the product roadmap.

Chanhassen, MN, US

• Managed international website and mobile experiences, franchisee and customer-facing, within an Agile environment across the Lift Brands family of fitness brands.
• Managed the execution of the global redesign and re-platform of SnapFitness.com to create a cohesive, consolidated, scalable and integrate web experience across 18 countries.
• Created and executed crisis communication plans in international IT enterprise-wide crisis situations.
• Responsible for collaborating with key stakeholders to build the product roadmap, gather market and user requirements to prioritize and refine the product properties.
• Implemented streamlined product backlog management and release processes and lead and planning all sprint actives including grooming, sprint review, sprint retro and sprint planning.
• Interfaced regularly with the development teams during sprint execution and releases, and performed user acceptance testing to drive value for web and mobile products across the Lift Brands family digital experiences.

US

• Managed TCF Bank’s enterprise web platform within an Agile development environment, running the web product development cycle moving from strategy to deployment to production for b2c, b2b and internal-facing web.
• Responsible for gathering requirements from key stakeholders and writing user stories, sprint prioritization, backlog refinement and prioritization, interfacing with the development team s and performing user.
• Increased site traffic to product pages by 400% by creating and implementing an SEO strategy that improved domain authority by 22 points, re-designing the user experience and increasing relevance of the content.
• Managed website accessibility while under WCAG 2.0 guidelines, reducing issues on the websites by 50% and implemented a process for ongoing monitoring.
• Headed the intake, build and launch of new product and service initiatives on the consumer-facing web platform with close collaborations across enterprise functions, external development partners, third -party vendors.
• Launched and managed local listings management solution for 700+ ATM, branch and corporate locations taking control of 40,000+ inaccurate and inconsistent listings.

US

• Collaborated with designers, developers and content managers to create wireframes, design s and content.
• Managed the intake, build and launch of new product and service initiatives on the consumer-facing web platform.
• Implemented, built and launched a 300+ page refreshed consumer bank website to support current and future web experiences.

US

• Managed internal stakeholders and vendors to implement social media promotion s and customer support strategies.
• Implemented consumer-facing website requests, executing social media strategy and new social media processes to improve efficiency, provide clarity, enhance customer care and reduce risk in the social media and web.

US

• Lead project initiatives, including full re-branding project tracking and corporate advertising campaign elements.
• Executed and evaluated digital and print marketing/advertising strategies across all markets to meet company goals.
• Managed key components of the marketing plan, design and implementation processes in support of the division and department entities to attain or exceed specific planned goals.

Moline, IL, US

• Worked with communication strategy and implementation, process improvement and execution, and managed projects in a corporate environment with an audience of greater than 1,000 employees on a global scale.
• Worked in an Agile HR team environment to ensure alignment with the business culture.
• Organized and innovated interactions between a global workforce to increase employee engagement and foster a healthy corporate environment.

Coordinating and optimizing volunteer hours for the 11 day event at the Iowa State Fair. Working to promote Iowa Craft Beer and the event taking place at the Iowa State Fair through social media strategy and promotions.

Prospecting clients and catering to the needs of existing Giraffe accounts through creative executions and marketing strategy consulting. Executing work for current accounts, including non-profit and contracted accounts.

Bachelor Of Arts, Journalism And Mass Communication, Advertising Creative

Study Abroad Program, Journalism, Welsh Culture