Maximize revenue and generate web traffic by overseeing and executing PPC campaigns Internet research across a wide variety of verticals to help implement latest digital advertising tactics and generate web traffic Compile advertising strategies to use on search and display campaigns and landing pages Keyword research, analysis, and bid management to implement in new and existing campaigns for optimal performance General Market Research and analytics collection to help implement and test multiple types of search feeds for best strategy to successComplete ad copy writing when launching campaigns that ensures top preference and optimal costsFind areas of improvement for existing campaigns through the identification of traffic patterns and cost metrics Launch search and display campaigns through Google and Microsoft Ads General daily data analysis to optimize ads and improve performance Create and launch campaigns and image creative to utilize on Facebook Ads platform

Develop and oversee key relationships with companies and individuals with aligned audiences and pitch opportunitiesHandle every aspect from booking and collecting assetsResearch and compile partnerships with companies and individuals that are mutually beneficial, based on target demographicsOversee all aspects of The Passion Centre’s social media presenceManage InstagramManage company's LinkedIn page and NewsletterDevelop a consistent posting schedule and source/create contentUtilize social media platforms to source and engage with current and potential clientsMaintain engagement and client relationships on social media and within the company's online communityManage existing pipeline while maintain and grow sales funnelContact potential clients, establish rapport and schedule meetingsOversee agreed upon monthly metrics of success in order to meet the established objectives

Helped to develop industry, sector, and product-focused public relation materialsCreated media lists to support campaigns for clients Assisted in writing press releases for upcoming events and launches Initiated engagement through organic search and other social media support rolesAssisted on Instagram and Facebook content creation for clientsActed as a liaison between supervisor and PR activities Maintained a high level of interaction on social media channels Utilized marketing research to develop new campaigns and strategies for future social media endeavors

Screened residents/family members upon admission to collect data for Medicaid eligibility and assisted in the application process. Helped to explain and discuss with families/residents about insurance coverage Followed up and coordinated with Department of Social Services in many counties to submit and discuss status of Medicaid applications and/or to determine what additional documentation was needed in order to facilitate information to families and responsible parties Billed Medicaid with correct codes through EMedny for any denied claims and retroactive bills needed after pick up on Medicaid. Additionally, adjusted and corrected NAMI’s accordingly once approval was received Completed Representative Payee applications for residents as well as assisted with Guardianship applications and Power of Attorney forms Enrolled residents into MLTC plans while sending monthly clinical notes to said plans Made premium payments as well as NAMI payments to MLTC plans every month for residents whom we are Representative Payee for Sent out and collected estimated NAMI bills as well as Beauty and Barbershop bills to families and responsible parties Handled money and checks put into and taken out of resident’s Personal Incidental Accounts as well as sent out statements quarterly to ensure authorizations and balances of accounts were in orderReconciled Petty Cash boxes monthly and updated excel balance sheets accordinglyPerformed month-end closings to PI account once bank statements were received to ensure accuracy and consistency within our system Made bank deposits as well as posted receipts into system accordingly Completed year-end Medicaid cost report and write-offs Assisted Administrator with mass emails to communicate with families Communicated billing concerns, payment issues, and/or outstanding accounts to ownership Assisted with OMIG audits by preparing documentation required

Interacted with residents and was responsible for facilitating and coordinating recreation activities. Created and handled the logistics for daily, weekly, and monthly events in an effort to engage residents. Interacted with residents and families to gain feedback, manage volunteers and resources, and deliver fun, safe events on time.Helped to plan events for socialization and enjoyment in a variety of settings. Managed activities through the day, supervising up to 60 residents at a time, including those who required dementia care and additional attention.Participated in one-on-one visits and individual time/attention to serve intellectual and hands-on activities to residents confined to their rooms as well as helped them with basic requests and needs.

Independently filed, organized, and sorted employee paperwork Alphabetized and organized resident hospital records and other basic administrative tasks Answered and transferred incoming calls to appropriate departments Directed and helped visitors, distracted patients at risk of elopement, and prevented alarm disarmament Booked and scheduled appointments and ambulette transportation for residents while also coordinating Medicare/Medicaid services and maintaining communication with family members