Leverage research & data and optimize processes in supporting Hightower's growth. Focus on informing decision makers how best to strategically grow business and markets.

My role at Hightower bridges Product Management, Marketing, Sales and Operations, with an eye towards revenue, profitability and overall process optimizations.

Strategic planning, product development, category management, product analysis, marketing, alliances & partnerships, business development, trend analysis, research, operational systems, digital & content strategy, branding strategy for companies focused on design and innovation.

Special projects, business integration, strategic planning, marketing, M&A, business development. Worked across portfolio including Herman Miller, Nemschoff, Geiger and Design Within Reach divisions.

Responsible for overseeing all product management and marketing aspects of seven product lines with combined revenue over $110 million, including product development, pricing, sampling, branding and promotion for leading textile design company. Played integral part in developing and launching three new product categories as base of major growth plan. Researched and analyzed market position and market trends. Provided cross-functional leadership and bridged organizational gaps between design, sales and operations. Communicated internally with design, resource management, merchandising, sample production and R&D departments to implement product and program introductions and support. Communicated externally with architects, designers, and furniture dealers and manufacturers. Developed and implemented marketing and sales strategies for affiliate relationships and distribution channels, including furniture manufacturing and retail. Tracked and analyzed marketing program and sales data.

Alliances with furniture manufacturers, retail stores, US government

Industrial design firm focused on modern lighting and home furnishing products. Managed product marketing for home furnishings product line from concept through manufacturing to launch, including research, product development, vendor relations, brochures/sales collateral, advertising, public relations and trade shows. Created and implemented marketing strategies including pricing, packaging, promotions and distribution. New business development, company identity, marketing planning, budgets, timelines and client management for clients including Ralph Lauren Home Collection, George Kovacs Lighting and The Home Shopping Network.

Created marketing and new business expansion strategies for women's conference business designed to expand Avon's brand presence with new audience. Developed marketing programs to increase awareness in targeted markets. Formed strategic alliances with major corporations to develop promotions and events.