Hillary Humphrey Email & Phone Number

Atlanta Metropolitan Area

In the role of SEO Department Manager, I oversee client strategy and execution for over 30 retainers and projects produced by our SEO team consisting of 2 full time in-house employees and 2 contractors. I'm responsible for SEO training and development for our in-house teams. I drive innovation by introducing new initiatives and expanding our service portfolio. I manage partnerships and oversee multiple external vendors for project support and I manage the SEO department's P&L reports, vendor invoicing, and allocation.

Greater Atlanta Area

I support on boarding through client discovery and initial account setups in Google Analytics, Search Console, and Tag Manager.I provide technical analyses that include recommendations for improvements to indexation, architecture, on-site elements, content, and accessibility.I provide a thoughtful approach to keyword research, mapping, and opportunity gaps.I provide topical research for content that will be created by our team.I create, launch, monitor, and report on CRO tests.I provide data research and analysis for monthly and quarterly SEO and CRO reporting.I provide strategy/pivot recommendations based on the outcomes of our reports.Extensive collaboration with internal teams to ensure we’re all rowing in the same direction.I manage outsourced work for SEO projects.When I have time left over or in between tasks, I read my favorite industry blogs, SEJ, Search Engine Land, Moz, SEroundtable, or you can find me writing blogs for our website.I have experience using industry tools such as:Google AnalyticsGoogle Search ConsoleGoogle Tag ManagerGoogle Keyword PlannerSEMrushScreaming FrogSerpfoxAdobe XD WP/YoastDecent understanding of HTML and working on my complete understanding of schema.org markup properties and types.

Greater Atlanta Area

I support creative development and sales goals through SEO services, Data Entry, Analytical Data Research, Social Media Management, Quality Assurance, Content Ideation and Sales Sample Production.March 2018 - May 2018I worked with AIS Media Inc., a digital marketing agency in Buckhead, on several client campaigns. I provided keyword research and technical site recommendations that would improve traffic and conversions for approximately 20 clients ranging from dentists to contractors, and others.October 2016 - January 2017I worked with CNN's Creative Marketing department as a Domestic Promotions Scheduler. I researched and recovered data to figure out which promos were "killed" so that the team could continue to meet the requirements of cross promotion from other Turner networks (CNN, HLN, TBS, TNT, TCM, etc.). I placed promos in working logs for Airport Network using the web app, Phoenix and the software, Crossroad. September 2014I worked parallel to the Project Manager at AirTight Design to effectively meet client deadlines. I entered website data and provided quality checks for active client campaigns.May 2014 - December 2014I worked directly with the VP of Marketing and Creative Director at Enviroscent to be sure that social campaign strategies stayed on brand as the company evolved. I also packaged and shipped PR Kits and supported the design team with 2015 production samples for sales meetings.

Greater Atlanta Area

I was responsible for determining viable keywords based on searcher intent, opportunity score and search volume using Google Keyword Planner, SEMrush, related searches, suggest, and KOB analysis. It was also my responsibility to assign our product categories to the most relevant Google product category for more targeted results in the merchant center. I worked daily to improve and optimize our site search in SearchSpring.I utilized Search Console and SEMrush to make recommendations that would improve indexation and crawlability. I was responsible for all 301 remapping of URL changes and inactive products. I used Page Speed Insights to track our load time, report any necessary adjustments, and I worked with our IT department to have all of these recs implemented. My role was also expanded to include posting on our social media accounts and some aspects of PPC like writing ad copy, refining ad relevancy through negative keywords, and redirecting ads to their most targeted page matches on our site.

Greater Atlanta Area

I was the go-to person for Keyphrase Research and Link Building for a variety of industries including hospitality, medical, retail, technology and education:I performed keyphrase research using available tools (SEMrush, Search Console, AdWords Campaigns, KW Planner, Suggest, Related Searches) to develop a refined keyphrase profile that I used for the overall SEO strategy including suggested URLs, title tags and alt tags. This keyphrase profile was also used by the copywriters for meta descriptions and content strategy/development. I trained our SEO and Copy teams on how to select the most relevant keyphrases for each client project.I built lists of links through available tools (Majestic, Search Console, Google Alerts, Advanced Search). I created and sent out customized outreach emails to client approved sites with a primary focus on Brand Mentions, 404 Broken Backlinks and Competitor Backlinks. I verified live backlinks after successful engagements.Additionally, I worked with development to conceptualize conversion recommendations and assisted in competitor and monthly reporting analyses.

I started work at Liztic LLC on December 1, 2013. This was my first experience with social media and communications on a business/professional level I quickly adapted my skill set to be more creative so that I could build more engaging content. My days consisted of the following 6 activities.Research and review - I spent plenty of time researching successful startups, industry influencers and the competition! What made them great? How could I help us be better than that?Content creation - Day to day I scheduled for and posted on social networks like: Facebook, Twitter, LinkedIn, Myspace, Instagram, Pinterest, Youtube and Google+. I created a specific social media strategy that engages social media users of a defined target market. I also constructed and monitored our Google AdWords campaigns.Journalistic writings - I did write-ups for featured artists and partners, I stayed up to date with company developments to include appropriate updates and information in a monthly newsletter. I also wrote press releases for our biggest news and email reminders for our existing customers.Design - I took grasp of the handlebars of Photoshop once again to create some banners, ads, info graphics and email templates!Brainstorm - I worked with a small, very close knit team. We shared ideas every week about necessary app updates, website changes and advertising methods based on opinion, discussion and consumer response.Espresso - So. Much. Espresso.

Greater Atlanta Area

I started at Apple on Oct. 1, 2010 as a part time Specialist. I worked to build relationships, create owners and enrich the lives of Apple's customers. I joined the Visuals team as soon as I was done training and formed a close bond with my peers while working overnights to keep the store looking beautiful.After 4 months in sales I became more interested in operations and in Feb. 2011 I made my transition to Back of House Specialist. I worked to support the goals of accuracy and shrink by completing daily counts, organizing product and researching logistics. In Jun. 2011 I became full time and took on managing the budget for non-inventory supplies and by Sept. 2011 I was leading the Visuals team I had been a member of for the year prior. As Visuals Lead I guided, recruited and trained a team of 17 Visuals Specialists to maintain brand image. I developed a strategy for daily implementation and maintenance of company standard and improved communication within our team.I continued working in Back of House and leading the Visuals team until Apple created a new position in its retail stores called Preservation & Operations Specialist. On Sept. 1, 2012 I was chosen for this position by my Leadership team. This role encompassed everything I'd already been doing and then some. I supported the store and team around brand excellence with a focus on FoH and BoH preservation and team task completion, prioritized preservation issues, acted as a liaison between vendors and market support and completed daily operational tasks to ensure smooth running of the store by supporting administrative duties with the Leadership team.I worked in Preservation & Operations until Jun. 2013 at which time I made my transition back to Specialist so that I could become a better marketer. While I still built relationships, created owners and enriched lives, I also learned why people shop the way they do, what interests them and how they react to product messaging, design and packaging.

New Castle, Delaware

In Aug. 2008, between my sophomore and junior year of undergraduate school, I found the Classroom Technology Support position on campus. I was studying Multimedia Design and Communications and this position was the perfect hands-on learning experience to the more technical side of my degree.In this position I was responsible for the functionality of the classroom technology in 5 buildings around the New Castle, campus. I provided on-call assistance to answer questions that any faculty member or student had regarding the benefits of having access to the university’s equipment, assisted in the preparation of all school events by troubleshooting any changes and upgrades to equipment prior to implementing into a ‘live’ environment, documented issues and resolutions for future reference, input equipment reservations into databases and made sure all duties and reservations were carried out in a timely, professional manner. Towards the middle of my senior year I took on Web Content Support as an Intern under the same department, Technology Support. I worked in Dreamweaver to keep the University’s department and college information current, assisted in updating and replacing templates for web pages and followed up with department heads to ensure updates were accurate. I still worked as a Classroom Tech, as well, but now I had responsibility at the New Castle and Wilson Graduate Center campuses. Shortly after I graduated in Dec. 2009, I resigned and moved to Georgia.

Master'S Certificate, Internet Marketing, Gpa: 4.0

Course study overviews - Internet-specific marketing methodologies, search engine optimization, marketing analysis, and Internet consumer.

Baking And Pastry Arts, Gpa: 3.6

Bachelor'S Of Science, Multimedia Design And Communications, Gpa: 3.26

Activities and Societies: Student Ambassador 2006-2009